Jay Sivakumar
London,ON
Summary
A consistent marketing and business development professional with demonstrated experience enabling businesses to drive visibility and brand value through executing their marketing outreach, designing social media marketing automation and driving outreach campaigns to bolster lead generation across business verticals over the past decade. A proactive problem solver who can merge digital, cultural, and social trends with analytics into a strategic vision and lead cross-functional team(s) to execute it. Adept in digital marketing with a penchant for media buying and content strategy. Passionate about business process improvements, customer experience, and brand strategy.
Overview
10
10
years of professional experience
3
3
Certification
Work History
Chief Marketing Officer
Riot Krew NFT
Metaverse
01.2022 - Current
- Conceptualized and created the core team for launching Riot Krew NFT
- Hired core team of artists, solidity developers, digital marketers, and community moderators
- Steered standup calls with the core team to champion daily/weekly activities
- Automated marketing tuned towards potential customers based on social media interactions and interest resulting in 60% signups conversion
- Furthered brand awareness through delivering creative social media ad copies and outreach through Instagram, discord, and meta.
- Steered a dedicated development & sales team resulting in a 2 million USD sale
- Tracked and measured impact of all events and marketing strategies and maintained a balanced budget for the community events program
- Built organic social channels focusing on best-in-class community management and growth through online social events.
Head of Marketing
Kyro Saas Solutions
10.2022 - 05.2023
- Established a highly functional marketing automation practice from scratch within the first 90 days, resulting in a 20% increase in the marketing funnel
- Architect and manage the development of the brand’s social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content
- Developed and mentored the digital marketing team with a focus on KPI alignment to drive a 45% increase in social visibility metrics.
- Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Redesigned portal user experience, site functionality and established a strong marketing pipeline, increasing sales by 15% within the first 3 months.
- Increased new sales conversion by 20% by retargeting existing clients through upsell campaigns.
Inside Sales Manager
codemantra pvt ltd
Chennai, India
05.2020 - 01.2022
- Spearheaded social media campaigns that boosted new client acquisition to 25%, while, securing 35% recurring business on existing customers
- Additionally, delivered 360 situational audits to successfully manage stakeholder expectations through the process
- Excelled in establishing a new vertical focus (NGOs and Finance) in the US market that led to a 30% increase in new business amidst pandemic conditions
- Established KPI metrics and validated team performance through stacked rankings and periodic audits
- Managed 4 inside sales specialists by coaching on effective sales techniques, monitoring KPIs and offering helpful feedback.
- Contact : Raghavendra Madi, Director - Sales & Marketing
Business Consultant
Diaclastic eSports pvt Ltd
08.2018 - 04.2020
- Resiliently promoted the worst-to-best transformation of a professional eSports team in a new region (Sweden) within 9 months of incorporation
- Ensured operational readiness planning and conceptualized the team’s functional model to achieve optimal revenue and cash flow within 180 days
- Managed monthly and quarterly analytics reporting process, insights, recommendations, and track against KPIs of team members to provide a measured expansion into the region.
Business Relationship Manager
FURM Group
New Zealand
04.2017 - 03.2018
- Established a proactive customer service desk to understand business challenges, thereby increasing new business revenue by ~90K NZD
- Instrumental in requirement elicitation for app-based mobile business solutions and web-based service delivery projects for small & medium businesses
- Contact : Nader Luthera, CEO & Founder
Divisional Sales Manager
Al Siraj Group
04.2014 - 09.2015
- Orchestrated vendor partnerships and led a team of 5, driving the market deployment of 3 new product lines with a conservative time-to- market period of 12 months
- Facilitated a comprehensive channel partner program spanning cross-country (Oman) with 8+ channels enhancing the product reach by 55%
- Experienced in executing consultative solution delivery campaigns for mobility solutions using RFID technologies (tracked and monitored over 5000 assets for government and corporate clients
- Order Value: 800K USD)
- Contact : Babu Thomas, CFO
Business Development Executive
Bahwan CyberTek LLC
07.2011 - 04.2014
- Successfully co-implemented a digital outbound marketing strategy for an enterprise business unit that effected a worst-to-best conversion scenario in 180 days
- Instrumentally managed inbound/outbound sales for a new business unit, leading to a 30% conversion to new sales and boosted existing customer satisfaction driving up sales revenues by 40%
- Steered brand reviews, analyze and track product line performance to identify product line improvement, new product and promotion effectiveness improvement opportunities
- Contact : Girish Prabhu, VP Sales
Education
Post Graduate Diploma - Business Information Systems
University of Canterbury
09.2017
Bachelor of Technology - Information Technology
Anna University
04.2011
Skills
- Office 365 Visme Canva Adobe Suite
- Trello Jira Sharepoint
- Data Pine Asana SimpleKPI
- Google analytics Data Studio SEMRush
- Marketo Hubspot Pipedrive Campaigns
- Salesforce Mailchimp Klenty
- ChatGPT Stable Diffusion Dall-e Midjourney
- Website, Sales & Ad Copy
- Product Positioning
- SEO / Search Engine Marketing
- Content Strategy
- Media Buying
- Marketing Research / Analysis
- Social Media Marketing / Automation
- Marketing Outreach
- Google Ads Search / Display / Creative
- Content Management System
Certification
- Advanced Google Analytics Certified - Current
- Google Ads Search - Current
- Google Ads Display - Current
- Marketo Engage Practitioner
Languages
English
Native or Bilingual
French
Elementary
Tamil
Native or Bilingual
Hindi
Full Professional
Timeline
Head of Marketing
Kyro Saas Solutions
10.2022 - 05.2023
Chief Marketing Officer
Riot Krew NFT
01.2022 - Current
Inside Sales Manager
codemantra pvt ltd
05.2020 - 01.2022
Business Consultant
Diaclastic eSports pvt Ltd
08.2018 - 04.2020
Business Relationship Manager
FURM Group
04.2017 - 03.2018
Divisional Sales Manager
Al Siraj Group
04.2014 - 09.2015
Business Development Executive
Bahwan CyberTek LLC
07.2011 - 04.2014
Post Graduate Diploma - Business Information Systems
University of Canterbury
Bachelor of Technology - Information Technology
Anna University