Javier Gooding
Summary
As the Co-founder and Chief of Innovation and Marketing at EdooConnect, I am passionate about new technologies with over 10 years of experience in driving digital business growth through strategic marketing and innovative solutions. Holding an MBA in Digital Business and multiple postgraduate qualifications, I excel in fostering a culture of innovation, leveraging new technologies, including AI and ChatGPT, and developing data-driven strategies to enhance brand presence and market positioning. With expertise in HubSpot CRM, WordPress, and advanced Excel, I lead high-performing teams, build strong stakeholder relationships, and continuously strive to transform ideas into successful realities. Fluent in English and Spanish, I am dedicated to pushing the boundaries of technology and creativity.
Overview
19
19
years of professional experience
Work History
Chief of Innovation and Marketing
EdooConnect
07.2021 - Current
- Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with the company's goals and objectives
- Lead the innovation agenda to identify new market opportunities and drive product development
- Brand Development: Enhance and expand the EdooConnect brand, ensuring strong market presence and recognition
- Oversee all branding initiatives, including digital marketing, content creation, and public relations
- Innovation Management: Foster a culture of innovation within the company
- Identify and implement new technologies and methodologies to improve our services and user experience
- Market Analysis and Insights: Conduct market research to understand industry trends, customer needs, and competitive landscape
- Use data-driven insights to inform marketing strategies and innovation initiatives
- Team Leadership: Manage and mentor the marketing and innovation teams, fostering a collaborative and high-performing work environment
- Ensure continuous professional development and growth of team members
- Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including educational institutions, partners, and clients
- Represent EdooConnect at industry events, conferences, and forums.
Marketing and communications specialist
Study Now Canada
01.2020 - 04.2021
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Assess characteristics of products or services to be promoted and advise on the advertising needs
- Undertake individual tasks of a marketing plan as assigned
- Develop, implement and evaluate communications strategies and programs designed to inform clients and the general public of initiatives and policies of the company
- Developing and implementing marketing plans
- Undertaking competitor research and analyses
- Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional)
- Building and maintaining relationships with new and existing customers through prospecting and networking
- Promoting brand awareness through marketing efforts
- Creating marketing materials for our website and other marketing platforms
- Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
Marketing Coordinator
Desjardins Groupe d'assurances générales
05.2018 - 06.2019
- Design advertising strategies catering to the needs of the agency
- Provide advice to the insurance agent on advertising or sales promotion tactics
- Develop leads, identify customer needs and market appropriate products and services
- Develop electronic and print advertising campaigns to raise awareness of new services and products, including brochures, newsletters and flyers
- Research market trends and competition
- Prepare marketing presentations
- Organize promotional events.
Lecturer, and Online Tutor
Politécnico Grancolombiano
01.2017 - 10.2018
- At Politecnico Grancolombiano, I served as a Lecturer and Online Tutor within the Faculty of Business, specifically catering to programs in Business Administration, Economics, Accounting, Marketing, International Business, and Advertisement and Marketing
- My role involved delivering in-campus lectures and conducting online tutoring sessions for over 500 post-secondary students
- I was responsible for developing course materials, facilitating engaging learning experiences, and providing academic support to ensure student success across various business disciplines.
Director Of Finance And Operations
SATI
09.2009 - 12.2017
- Personal entrepreneurial project
- Bought the company and re-built the company's culture and business model from old-fashioned to an innovative administration
- Successfully established, grew from 5 to 15 employees and 3 different branches
- Oversaw Financial, Marketing, Projects, Operations, and Administrative activities
- Conducted weekly and monthly financial assessments and generate reports to be submitted to the General Manager
- Established budgets in accordance with the requirements of the company
- Directed company's projects included governmental bidding, attained of ISO9000-ISO14000-ISO18000 quality certifications, led teams of more than 10 people, and managed annual budgets of $500.000 CAN in average
- Developed annual financial plans and projections for the company
- Conducted analysis of financial risks and benefits on business initiatives
- Assisted in Digital Marketing Customer relationships building and provided other professional services to automotive companies such as Kia, Volvo, BMW, VW, Audi, etc
- Hired and trained team members, ran several marketing campaigns with many automotive companies
- Built the brand awareness from the scratch
- Supported many other activities and duties from different departments of the company such as Financial, Operations, and Administrative.
Account Executive
Banco de Occidente
05.2008 - 02.2009
- Created detailed business plans to facilitate the attainment of goals and quotas
- Managed the entire sales cycle from finding a client to securing a deal
- Provided professional after-sales support to enhance the customers' dedication.
Marketing Intern
Colombian Ministry of National Education
02.2005 - 07.2005
- Marketing, customer relationships
- Responsible for gathering information from all national public schools
- Assist with the budgeting allocation at the national level.
Education
Master of Business Administration - MBA - Digital Business
UCAM Universidad Católica San Antonio de Murcia
05.2021
MBA in Digital Business - Digital Business
IEBS
01.2021
Marketing Management Ontario Graduate Certificate -
Humber College
01.2018
Project Management -
Universidad de Los Andes
01.2016
Bachelor in Economics -
Politécnico Grancolombiano
01.2015
Skills
- Artificial Intelligence (AI)
- Innovation
- ChatGPT
- HubSpot
- Computer Skills
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Chief of Innovation and Marketing
EdooConnect
07.2021 - Current
Marketing and communications specialist
Study Now Canada
01.2020 - 04.2021
Marketing Coordinator
Desjardins Groupe d'assurances générales
05.2018 - 06.2019
Lecturer, and Online Tutor
Politécnico Grancolombiano
01.2017 - 10.2018
Director Of Finance And Operations
SATI
09.2009 - 12.2017
Account Executive
Banco de Occidente
05.2008 - 02.2009
Marketing Intern
Colombian Ministry of National Education
02.2005 - 07.2005
Master of Business Administration - MBA - Digital Business
UCAM Universidad Católica San Antonio de Murcia
MBA in Digital Business - Digital Business
IEBS
Marketing Management Ontario Graduate Certificate -
Humber College
Project Management -
Universidad de Los Andes
Bachelor in Economics -
Politécnico Grancolombiano
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