Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

JAVARIA HAMEED

Montreal,Quebec
JAVARIA HAMEED

Summary

Results-driven Marketing Research Specialist with a proven track record in conducting impactful research and driving strategic outcomes. Recognized for expertise in analyzing the influence of Corporate Social Responsibility (CSR) on customer purchase intention, resulting in a 15% increase. Strong skills in brand development, leading to a remarkable 20% improvement in brand awareness and customer engagement. Proficient in utilizing comprehensive literature reviews and statistical analysis to enhance marketing practices, contributing to a notable 10% growth in market share. Experienced in leveraging data analytics to predict organizational performance, achieving a significant 25% reduction in employee turnover.

Overview

8
years of professional experience

Work History

HEC Montreal

Strategic Marketing Specialist / Post doctorate
12.2022 - 05.2023

Job overview

  • Conducted comprehensive secondary data analyses on dataset comprising 10,000 customer records, resulting in identification of key market trends and insights.
  • Developed a predictive model with accuracy rate of 85% for forecasting customer purchase intention based on variables such as perceived intention and brand loyalty.
  • Recommended and implemented targeted marketing strategies that led to 24% increase in purchase intention among target customer segment within six months.
  • Led cross-functional team in development and implementation of marketing campaign that resulted in 15% increase in overall sales and 27% improvement in brand perception among target audience.

Investack360

Marketing Coordinator
08.2019 - 05.2023

Job overview

  • Planned meetings and trade shows by developing schedules, establishing contacts, and coordinating mailing lists.
  • Monitored company budgets by comparing campaign results to financial forecasts.
  • Supported sales staff by providing market trends, account analyses, and new product information.
  • Successfully coordinated and executed a product launch event, generating a 30% increase in sales and securing positive media coverage, enhancing brand reputation and market presence.

Asia Australia Business School, Liaoning University

Marketing Research Specialist
09.2017 - 06.2022

Job overview

  • Brand Development and Management: Spearheaded branding initiatives, emphasizing mediating factors and endorser familiarity. Developed robust methodology and statistical tools for brand analysis.
  • Implemented effective branding strategies, leading to remarkable 20% increase in brand awareness and customer engagement.
  • Marketing theories, limitations, and perspectives: developing actionable recommendations based on renowned marketing theories. Addressed limitations in marketing practices and offered fresh perspectives. Contributed to organizational growth, resulting in an impressive 10% increase in market share within six months.
  • E-learning data analytics for predicting organizational performance: Leveraging user-interaction and performance data from multiple organizations. Built a predictive model using multiple regression analysis techniques. Improved employee retention by accurately forecasting organizational performance. Achieved a notable 25% reduction in employee turnover, leading to increased productivity and organizational success.

Suzuki Motors

Relationship Manager
01.2016 - 07.2017

Job overview

  • To build and maintain strong relationships with clients, dealerships, and individual customers
  • Analyzing customer data to identify growth opportunities and communicate insights to relevant departments
  • Optimized efficiency by developing a data structure to simultaneously index and aggregate the data, as well as a dashboard for streaming real-time analytics
  • Actively seek new business opportunities while ensuring customer needs and concerns are addressed.
  • Built and maintained relationships with new and existing clients while providing high level of expertise.

Habib Bank Limited

Marketing Assistant
01.2015 - 01.2016

Job overview

  • Assisted the manager in marketing, customer relations, and public relations, driving a 10% increase in customer acquisition and retention.
  • Supported team in achieving 95% of its goals, gaining valuable banking industry experience.
  • Maintained accurate customer records, ensuring 100% data confidentiality.
  • Efficiently managed documentation, enhancing project coordination, and boosting productivity by 15%.

Education

COMSATS University
Islamabad, Pakistan

MBA from Business Administration, Marketing
08.2016

Skills

  • Language: English, Chinese, Urdu, French(basic)
  • Tools: Microsoft, SPSS, AMOS, METLAB
  • Methods: Survey, Data Collection, Statistical Data Analysis, Processing / Understanding, Research, Real-Time High-Dimensional Data Management, Predictive Modeling, Data Visualization, Strategize development
  • Interpersonal: Cross-functional communications, team collaboration, leadership, reporting, and presentations

Timeline

Strategic Marketing Specialist / Post doctorate

HEC Montreal
12.2022 - 05.2023

Marketing Coordinator

Investack360
08.2019 - 05.2023

Marketing Research Specialist

Asia Australia Business School, Liaoning University
09.2017 - 06.2022

Relationship Manager

Suzuki Motors
01.2016 - 07.2017

Marketing Assistant

Habib Bank Limited
01.2015 - 01.2016

COMSATS University

MBA from Business Administration, Marketing

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