Jatinder Barmi
Video Streaming & Monetization Professional
GTA,ON
Summary
Experienced CSPO with 15+ years across Product Management, Customer Success, Product Marketing, and Business Development. Versatile engineering pro adept at supporting complex solutions, specializing in OTT video streaming. Skilled in impactful presentations, excelling in technical communication with all levels, including C-suite.
Overview
21
21
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Principal Customer Success
Quickplay
3 2022 - Current
- Owned and managed the renowned North American sports platform, Sportsnet+. Successfully transformed the platform from a cost center into a profit center.
- Implemented a data-driven approach to continually refine customer success strategies based on client needs and industry trends.
- Developed and share strategies for achieving elevated levels of customer satisfaction, retention, and portfolio expansion
- Advocate for the customer's perspective to guarantee market-ready end-to-end solutions that yield optimal outcomes, encompassing the attainment of business objectives, translation of requirements, enhancement of user experience, and delivery of capabilities
- Foster robust relationships with both business and engineering teams, influencing the direction of the product roadmap, and driving customer-centric value
- Offer project oversight, governance, and support for managing intricate or potentially risky project phases
- Present findings from competitive research, growth opportunities in new areas, strategic demonstrations, and user-driven analyses, contributing to the customer product roadmap and overall business objectives
- Serve as a primary liaison for various partners and vendors to ensure the triumph of the platform and the delivery of services
- Recognized and acted upon upsell opportunities, facilitated customer onboarding, and generated associated change requests
- Effectively implemented a DAI (SSAI) solution, achieving over 1 billion ad impressions within 6 months, resulting in a revenue of over $35 M
- Presently collaborating with Quickplay's Data Science team to implement AI-driven data harvesting tools
- These tools will be used to provide customer usage data to ML engines for recommendations on consumer behavior and segmenting audiences based on various affinities
- This advanced targeting approach aims to enhance additional revenue.
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
- Evaluated third-party vendor partnerships by assessing their capabilities and performance, ensuring alignment with overall product strategy.
- Optimized pricing strategy through thorough market research and data analysis, maximizing profit margins.
- Conducted comprehensive risk assessments on new products, mitigating potential issues during the development process.
- Developed and executed data-driven product strategies for consistent revenue growth.
- Leveraged Agile methodologies for efficient project management and rapid iteration cycles in response to changing market demands.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Increased new client acquisition through targeted initiatives.
- Managed cross-functional reliability team that reduced product failures at customer sites by 18%.
- Reduced time-to-market by optimizing workflows throughout the entire product lifecycle, from ideation to launch.
- Mentored junior implementation managers in best practices for managing projects and clients, strengthening overall team performance.
- Served as a trusted advisor to clients during implementations, providing expert guidance and recommendations based on extensive industry experience and knowledge.
- Streamlined implementation processes by identifying and resolving bottlenecks, leading to more efficient project timelines.
- Evaluated success metrics post-implementation for ongoing analysis of project outcomes and identification of areas for improvement moving forward.
- Established strong relationships with clients through regular check-ins and progress updates, fostering long-term partnerships.
- Negotiated contracts with vendors and suppliers, securing favorable terms while adhering to budget constraints for clients'' benefit.
- Managed client expectations during implementations by maintaining clear communication about project status and any potential delays.
- Championed data-driven decision making within the organization, using insights gleaned from past projects to inform future strategies and approaches.
Sr. Product Manager
Evertz Microsystems
06.2018 - 03.2022
- Led and oversaw a diverse, multimillion-dollar product portfolio that annually generated $40 million in revenue.
- Delivered solutions across various platforms, encompassing cloud-native, software-only, COTS/VM server-based, and FPGA-based modular products for video processing and delivery.
- Collaborated with key stakeholders to define and execute the product vision, strategy, and roadmap, ensuring the delivery of a best-in-class digital video experience for consumers.
- Oversaw product requirements, technical specifications, dependencies, engineering backlogs for agile teams, and the product roadmap to fulfill the product vision, aligning with business opportunities and customer expectations/feedback..
- Conducted gap analysis to delineate and enhance product roadmaps.
- Crafted epics, user stories, and acceptance criteria, then presented them to engineering teams for implementation.
- Collaborated across multiple functions, including customers, sales, solutions, engineering, development, infrastructure, and project management teams, to deliver on committed product roadmaps.
- Pioneered and outlined specifications for purely software products tailored to VM or docker-containerized Kubernetes environments, aimed at processing and delivering streaming video efficiently.
- Directed multiple initiatives to certify Evertz M&E software on diverse cloud platforms, including Public Cloud (GCP, AWS, Azure, Alibaba), Private Cloud, and Hybrid Cloud environments.
- Defined and oversaw the Evertz cloud-based SaaS model for delivering M&E compression solutions.
- Collected customer feedback to incorporate user experience (UX) expectations.
- Worked closely with marketing and other product managers to formulate product positioning for end-to-end solutions.
- Directed and concluded product pitches for significant RFPs and presented the solutions to clients.
- Conducted multiple successful proof of concepts (POCs) and actively engaged in various tradeshows to showcase innovative technology products and solutions for Video Processing and delivery. This includes live streaming, IPTV, OTT/ABR, and HEVC 4K, whether in the cloud or virtualized environments.
- Conducted competitive analysis of products and solutions to assist in product positioning, core messaging, and pricing strategy development.
Senior Solutions Architect
Imagine Communications
04.2016 - 06.2018
- Worked collaboratively with the Account Managers and various other stakeholders to define and document the scope of numerous projects
- Collaborated with clients to prepare solutions and system architecture while responding to RFI/RFPs
- Architect Cloud-based SaaS or COTS-based solutions for video processing/delivery using a variety of technologies including but not limited to Live/Linear, VOD, OTT, DAI, microservices workflows
- Created solutions for Virtualized Deployments scalable to Public/Private cloud
- Provided initial support to clients for product selection and systems design
- Continued interaction to help refine the design and pricing adjustments
- Identified and managed project risks, clearly stated assumptions, and worked with client and internal resources to mitigate risks in advance of deployment
- Pre-sales functions including, but not limited to, meetings and presentations, product demonstrations, quotations, RFx responses, integration discussions with partners, gathering new requirements from customers, and providing feedback to product management and engineering to influence product roadmaps
- Acted as the technical point of contact throughout design, pre-comm, on-site commissioning, launch, and training
- Traveled as required to client sites before, during, and after the project deployment
- Engaged with new customers, built relationships, and maintained the existing customer's expectations
- Daily use of Salesforce for opportunity tracking, quoting, reporting, gap analysis, etc.
Solutions Architect
Ericsson
04.2015 - 04.2016
- Planned, designed, deployed, and launched Bell FibeTV ABR, an over-the-top (OTT) TV anywhere service
- The initial launch of live channels and more than 40000 hours of VOD asset ingestion
- Participated in agile management of the project planning and deployment
- Responsible for Ericsson Mediaroom Reach (Azuki Systems), third-party Amazon AWS Transcoders, and NMS management systems i.e., AWS Elemental Conductor
- Responsible for planning and executing system-wide upgrade/patch deployments.
Product Manager - Compression
AWS Elemental, an AWS Company
08.2014 - 04.2015
- Cross-functional role to build bridges among various functions to achieve product management goals
- Identified and gathered product requirements from sales/customers and strategic initiatives
- Defined, prioritized, and planned product feature implementation to help define future-proof product roadmap using agile methodologies
- Actively involved in the SDLC process based on various developmental methodologies
- Supported sales with RFP/RFI/RFQ responses, quotations, and presentations to help win multi-million $ projects
- Worked with engineering, support, operations, sales, external technology partners, and the management team to set product development priorities
- Prepared and presented updates on quarterly product development targets to internal stakeholders and top management
- Carried out market research related to competition, standards, and the video landscape to help keep the products in line with product vision
- Worked closely with product marketing on the go-to-market process
- Worked with technical marketing on demos and strategic pre-sales product activities.
Applications Engineer
Evertz Microsystems
11.2007 - 08.2014
- Managed high-profile projects for various leading broadcasters, ranging in value to multi-million dollars
- Tested and launched, the very well-accepted by the customers, 3rd Generation J2K CODEC from the design stage
- Tested and launched Evertz H.264 high-density contribution platform
- Ongoing management of contribution compression product line having gained significant market share
- Pivotal in the system design, sale, and deployment of many large-scale video contribution systems
- Develop test plans, automation test-case scripts, and reports for various unit stability testing, Integration testing, Functional testing, Regression testing, End-to-end testing, Performance testing, VQ Comparison testing, etc
- For different products
- Functional system-level testing of firmware/software for releasing the latest versions to production
- Verification test, Troubleshooting, system characterization, and production test on new products and enhancements additions on existing products
- Generate and follow up with bugs, feature addition, and product enhancements tickets
- Provide technical problem replication/resolution and onsite support as needed
- Develop product presentation material, brochures, web pages, and user manuals
- Prepared, managed, organized & updated test documents & conformance forms, Engineering change order (ECO)
- Assisted with in-house and customer site product demo preparation
- Support and enable the sales process by creating marketing materials, helping prepare proposed solutions, helping with RFP and RFQ responses and constantly engaging the sales team to stimulate interest in the product lines
- Mentored and provided in-house training on various video compression products, to field service engineers
- Managing customer expectations for feature requests by providing an interface between technology and revenue
- Worked on root cause analysis, reporting, and providing feedback to R&D design for issue mitigation.
Sr. Engineer (Network Planning)
HFCL Infotel
01.2005 - 07.2007
- Evaluation testing of Triple play services (IPTV, Voice & data) solutions offered by various vendors (Zhone, Teledata, UTStarcom, Huawei, Ericsson, etc.) for MPEG Video Streaming equipment, Layer 3 switches, IPDSLAMs, STBs, etc
- Planning, implementation, and management of IP-DSLAM ring over optical fiber
- Installation, Configuration, and maintenance of Huawei ATM DSLAMs and IP DSLAMs & UT-Starcom IP DSLAM and Mini IP DSLAM
- Installation & Management of Backbone ring of the L2 Huawei switches
- Responsible for the healthy operation of centralized NMSs for IPDSLAM/DSLAM, Aggregation Switches, and backbone Switches
- Co-ordination with different Vendors to keep the in-service devices up to date for smooth outage-free operations
- Cross-functional coordination with departments like ISP, Transmission, Provisioning, NOC, and IT for various activities
- Prepared RFP for various video/data services, evaluated demo products from vendors, and prepared comparative analysis
- To support regional engineers for escalated technical failure problems
- Member of the Automation Development team and helped develop auto-provisioning of new or migrated video/data subscribers
- Always maintained SLAs at all levels of service.
Sr. Engineer
Reliance Communications
03.2003 - 12.2004
- Acceptance testing of Network elements for Fixed Access networks e.g., UTStarcom DLC, LMDS, etc
- Acceptance testing of LMDS to provide Frame Relay, E1 connectivity to corporate clients
- Acceptance testing of MW Radio being used as core backbone network in Himachal Pradesh, India
- Addressed escalated technical failure complaints for fixed wireless clients
- Member of ISO implementation core team at the circle office.
Education
Associate degree - Electronics & Communications Engineering
MCP
Bachelor of Technology - BTech - Electronics & Communications Engineering
IASE University
01.2005 - 05.2007
Skills
Product Management
Certification
CCNA
Timeline
Sr. Product Manager
Evertz Microsystems
06.2018 - 03.2022
Senior Solutions Architect
Imagine Communications
04.2016 - 06.2018
Solutions Architect
Ericsson
04.2015 - 04.2016
Product Manager - Compression
AWS Elemental, an AWS Company
08.2014 - 04.2015
Applications Engineer
Evertz Microsystems
11.2007 - 08.2014
Sr. Engineer (Network Planning)
HFCL Infotel
01.2005 - 07.2007
Bachelor of Technology - BTech - Electronics & Communications Engineering
IASE University
01.2005 - 05.2007
Sr. Engineer
Reliance Communications
03.2003 - 12.2004
Principal Customer Success
Quickplay
3 2022 - Current
Associate degree - Electronics & Communications Engineering
MCP
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