JASON A. FAJARDO
Calgary,Alberta
Summary
Results-driven business development professional with over 20 years of experience in the hospitality and convention industry. Proven track record of driving revenue growth through strategic sales and marketing initiatives, building strong client relationships, and leading high-performing teams. Skilled in negotiation, account management, and promoting destination awareness.
Overview
19
19
years of professional experience
Work History
Senior Manager Sales
Calgary TELUS Convention Centre
Calgary, Alberta
04.2022 - Current
- Lead relationship development initiatives to enhance client partnerships and drive sales growth.
Group Sales Manager
Hotel Arts
Calgary, Alberta
05.2007 - 04.2022
- Negotiated proposals and group sales agreements, achieving annual sales of $1.6 million.
Sales Manager
Delta Bow Valley
Calgary, Alberta
09.2004 - 05.2007
- Negotiated hotel proposals and contracts with clients, achieving top 20 sales rankings nationwide.
Education
High School Diploma -
Bishop Grandin High School
01.1992
Skills
- Strategic account development
- Negotiation and contract management
- Relationship building and client retention
- Sales forecasting and performance analysis
- Team leadership and development
- Strategic marketing and market analysis
- Proficiency in CRM systems
- Excellent communication and interpersonal skills
Affiliations
Canadian Society of Association Executives
Volunteer Experience
- Director of Entertainment, Calgary Pride, Calgary, Alberta, 05/01/17, 05/01/19, Contributed to civil rights and social action initiatives through organizing entertainment events for Calgary Pride.
- VP, Programming, Calgary Pride, Calgary, Alberta, 05/01/19, 03/01/21, Continued involvement in civil rights and social action through programming and event coordination for Calgary Pride.
- Director of Communications, PCMA Canada West Chapter, Calgary, Alberta, 01/01/21, 12/01/21, Directed communication strategies and initiatives for PCMA Canada West Chapter.
- Director of Diversity and Inclusion, PCMA Canada West Chapter, Calgary, Alberta, 12/01/21, Present, Promoting diversity and inclusion within the events industry as part of PCMA Canada West Chapter.
Timeline
Senior Manager Sales
Calgary TELUS Convention Centre
04.2022 - Current
Group Sales Manager
Hotel Arts
05.2007 - 04.2022
Sales Manager
Delta Bow Valley
09.2004 - 05.2007
High School Diploma -
Bishop Grandin High School
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