Jason Weidmann
Brea
Summary
With over 20 years of dedicated experience in the wheel and tire industry, I have honed a comprehensive skill set covering all aspects of the business. Beginning my career as a tire technician, I have progressed through roles that encompass design, product pipeline management, project management, pricing strategies, team building, purchasing, product training, trade shows, and race team management. I am a relentless learner, unafraid of challenges, and my career is marked by both significant successes and invaluable lessons from failures. My extensive experience has equipped me to excel in various facets of the industry, consistently driving results and fostering growth.
Overview
22
22
years of professional experience
Work History
Soutwest Sales Manager
Vision Wheel
Corona, CA
05.2026 - Current
- Developed strategic sales plans to drive revenue growth and market expansion.
- Led cross-functional teams to enhance customer experience and satisfaction.
- Analyzed market trends to identify new business opportunities and optimize product offerings.
- Mentored junior sales staff, fostering skill development and improving team performance.
- Established and maintained relationships with key clients, enhancing long-term partnerships.
- Spearheaded initiatives for process improvement, leading to increased operational efficiency in sales functions.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Brand Manager
The Wheel Group
Ontario, Ca
10.2019 - 05.2026
- Developed pricing strategies to meet business objectives and remain competitive
- Capitalized on emerging opportunities, tracking market trends and preferences
- Identified potential markets with economic and commercial surveys
- Formed and led business cases for environment-friendly product marketing
- Crafted marketing material and content in consistent tone and brand voice
- Championed product development and new releases by analyzing trends and sales forecasts
- Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns
- Supervised staff hiring, training and performance evaluations to meet KPIs and wider business goals
- Achieved profit targets with balanced, strategic pricing structures
- Priced items after analyzing market characteristics, cost and markup factors
- Achieved sales and marketing targets, maximizing ROI for clients
- Selected and displayed goods at trade shows, fairs and exhibitions
- Launched and customized products for domestic and regional markets, adapting strategies and messaging
- Captured potential customers using creative and fresh approaches on digital and traditional channels
- Maximized retail location success, fostering collaborative, trusting relationships among key personnel.
- Conducted market research to identify trends, consumer preferences, and competitive landscape.
- Developed and executed brand strategies to enhance market presence and consumer engagement.
Salesman
Savini Wheels
Anaheim, CA
05.2016 - 06.2019
- At Savini and Grid offroad handle current customers as well as reaching out and making new customers and relationships
- I use my vast knowledge of vehicle fitment along with our engineers to create a fitment chart for our sales team.
Salesman
CONCEPT ONE WHEELS
Pomona, CA
03.2013 - 05.2016
- At Concept One and Klutch wheels we specialized in super aggressive fittments
- From 'hellaflush' to standard fitment we handled it all
- I used my customer service skills to create my own organic customer base to manage
- I would attend a massive amount of car shows to create hype on the brand and be a face and friend to our potential retail customers
- I would gather leads and turn them over to my preferred dealers to close and sell.
Warehouse Manager
Wheel Warehouse
Orange, CA
03.2011 - 03.2016
- I managed all products in a contained and organized manner
- I created systems to manage quality control and I inventory levels still used there
- I was in charge of creating the sales menu from wheels, tires and suspension parts and systems
- I would scout the industry for new products that would guarantee profits for the company
- This was a small family owned.
Salesman
Wheel Warehouse
Anaheim, CA
03.2004 - 07.2009
- Developed strong client relationships through consistent communication and exceptional customer service.
- Increased sales by offering advice on purchases and promoting additional products.
- Assisted customers in selecting appropriate products based on their needs, boosting satisfaction rates.
- Increased sales revenue by identifying potential clients and conducting persuasive product presentations.
- Continuously updated product knowledge, staying informed of industry trends and competitor offerings.
- Exceeded quarterly sales targets by implementing effective sales strategies and nurturing leads.
- Promoted and up-sold products and services to meet needs of customers.
Education
High School Diploma -
La Vista High School
Fullerton, CA01-2000
Skills
- Brand positioning
- Supply chain management
- Client experience management
- B2B sales
- Advertising coordination
- Sales strategy
- Price structuring
- Product launch management
- Issue troubleshooting
- Problem solving
- Relationship building
- Sales team training
- Staff management
- Goals and performance
Affiliations
- SEMA Select Committee
- Chair, Communications task force
Timeline
Soutwest Sales Manager
Vision Wheel
05.2026 - Current
Brand Manager
The Wheel Group
10.2019 - 05.2026
Salesman
Savini Wheels
05.2016 - 06.2019
Salesman
CONCEPT ONE WHEELS
03.2013 - 05.2016
Warehouse Manager
Wheel Warehouse
03.2011 - 03.2016
Salesman
Wheel Warehouse
03.2004 - 07.2009
High School Diploma -
La Vista High School