Jason Roth

Lead all communications for the prominent global music agency, a division of Wasserman, which powers the business of sports, music, entertainment, and culture worldwide

Responsibilities include oversight of overall communications strategy, corporate communications, executive communications, internal communications, media relations, internal stakeholder relations, industry relations, partner relations, and social media strategy

• Promoted to Communications Director for Pandora parent company, SiriusXM. Managed corporate, product, technology, and executive communications for SiriusXM, Pandora, and all company streaming platforms.
• Led executive communications for SiriusXM Chief Product and Technology Officer, among other senior executives
• Oversaw high-level communications initiatives including creation of companywide crisis communications playbook, project management of new SiriusXM corporate website, and launch strategies for new products, features, and content
• Managed partner PR for major strategic alliances with Marvel Entertainment and T-Mobile, Roku, s well as major product integrations with Apple, Google, Comcast, Roku, and others

• Led corporate, product, technology, and executive communications for the pioneering music streaming service, including communications strategy for Pandora's acquisition by SiriusXM
• Led launch PR strategy for high-level product rollouts including release of revamped Pandora mobile app, first-to-market voice control features, and launch of podcast content and personalization technology
• Managed executive communications for Chief Product Officer, among other senior executives
• Managed partnership PR for major product/platform integrations with global consumer technology brands including Apple, Amazon, Google, Roku, and Sonos

• Managed corporate, executive, product, and B2B communications for HP’s global 3D business.
• Managed executive communications for HP 3D Printing President and other senior executives, including speechwriting, thought leadership, internal communications, industry relations, and client communications.
• Managed relevant executive communications for HP CEO Dion Weisler, including writing World Economic Foundation address and scripting video addresses to major corporate partners including Johnson & Johnson, BMW, and Adidas
• Headed content/editorial strategy for HP 3D printing business including writing and developing content for HP-owned blogs and online channels and overseeing paid content strategy and development

• Provided communications strategy and PR support to global technology and entertainment leaders including Red Bull, Warner Music Group, Tout, and Magisto (acquired by Vimeo).

• Led global PR for iTunes and other Apple digital content platforms, including launches of music, TV, movie, book, and podcast content in 100+ countries.
• Managed executive communications for Apple SVP/Services Eddy Cue
• Supported launch and ongoing PR for iconic Apple products including iPhone, iPad, MacBook, App Store, Apple TV, and iCloud

• Led East Coast publicity for the iconic global music company
• Led national album and tour publicity campaigns for major music artists including Coldplay, LCD Soundsystem, The Beatles catalog, Rosanne Cash, The Decemberists, Liz Phair, Doves, and Sean Lennon
• Acted as corporate communications liaison to parent company EMI