Jason Pluskey
Whittier
Summary
Dynamic Performance Director with over 10 years of experience in sales and advertising, specializing in the creation and management of advertising accounts across major platforms, including Google, Bing, Meta, Pinterest, TikTok, and YouTube. Expertise in fostering strong client relationships through proactive communication and a commitment to understanding and exceeding client objectives. Skilled in delivering tailored ad hoc reporting and insightful analysis that align with clients' unique needs. Proven track record of driving performance improvements and maximizing ROI for diverse advertising campaigns.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Performance Director
Conversion Path
09.2024 - Current
- Monitored key performance indicators and built processes to support partner performance and growth.
- Tracked, analyzed and executed quality and continuous improvement initiatives to hold departments accountable for performance.
- Spearheaded continuous improvement initiatives to increase operational excellence and development.
- Leveraged analytical tools to provide insight and enhance performance.
Account Manager
Conversion Path
01.2022 - 09.2024
- Proposing and implementing digital marketing strategies to exceed clients' goals
- Creating accounts within Google, Bing, Meta & YouTube Ads to include shopping, search, display & video ads
- Managing over $300k in spend per month across ad platforms for multiple clients
- Growing revenue up to 100% year over year through efficient ad strategies including new customer acquisition and keyword targeting
- Maintaining strong client relationships through open-communication, regularly scheduling calls and in-person meetups
Sr. Digital Analyst
Conversion Path
01.2021 - 12.2021
- Created Shopping campaigns for new clients including feed optimization and upload to Merchant Center
- Managed daily bidding strategies for Shopping campaigns on Google and Bing Ads
- Monitored and shared performance with Search & Social teams.
- Coordinated budget adjustments across internal teams to meet and exceed clients' monthly goals
- Promoted to Account Manager within 1 year of employment
Sr. Digital Marketing Analyst
Enspire for Enterprise
04.2020 - 12.2020
- Promoted from PPC Specialist to Lead Sr. Digital Marketing Analyst
- Led digital marketing strategies for high value client generating $2.5 million annually in revenue
- Partnered with Sales to improve strategies for client marketing plans and to identify future opportunities for growth within accounts
- Directed over 40 PPC & Social Media campaigns on Google & Facebook
- Advised client on best marketing practices for highest possible Return on Investment (ROI)
High Value Search Engine Marketing Specialist, PPC
Web.com
06.2017 - 04.2020
- Managed pay-per-click advertising campaigns
- Researched relevant keywords for client location and service lines
- Created search, display, and image ads on Google Ads
- Adjusted bidding strategies to obtain maximum conversions at the lowest possible CPA
- Communicated with key accounts to provide expertise and solutions to complex issues
SEO Specialist II
Web.com
01.2016 - 06.2017
- Developed plans to improve client ranking across Google, Yahoo, and Bing
- Researched keywords specific to their target audience and location
- Utilized keywords to write unique content and blog posts for the client’s website
- Edited code and uploaded content on client websites
- Tracked and reported results on a daily, weekly, and monthly basis according to client needs
High Value Search Engine Marketing Specialist, CSE
Solid Cactus
01.2015 - 10.2015
- Determined which comparison shopping engines would work best for client specific products
- Set up accounts and data feeds
- Managed accounts daily
- Reviewed performance and adjusted strategies to ensure campaigns were optimized for the highest ROI
- Tracked and reported results on a daily, weekly, and monthly basis according to client needs
Education
Bachelor of Arts - Psychology
King's College
Wilkes-Barre, PA05.2011
Skills
- Coaching and mentoring
- Performance analysis
- Data interpretation
- Stakeholder management
- Self motivation
- Forecasting
- Analytical skills
- Risk management
- Attention to detail
- Problem-solving abilities
- Teamwork and collaboration
- Quality assurance
Accomplishments
- $500k+ net profit growth year over year for a custom picture frame client.
- 76% increase to new subscribers for a health and wellness brand.
- High client retention through consistent communication, goal alignment, project ideation & implementation.
Certification
Google Ads Certifications
Timeline
Performance Director
Conversion Path
09.2024 - Current
Account Manager
Conversion Path
01.2022 - 09.2024
Sr. Digital Analyst
Conversion Path
01.2021 - 12.2021
Sr. Digital Marketing Analyst
Enspire for Enterprise
04.2020 - 12.2020
High Value Search Engine Marketing Specialist, PPC
Web.com
06.2017 - 04.2020
SEO Specialist II
Web.com
01.2016 - 06.2017
High Value Search Engine Marketing Specialist, CSE
Solid Cactus
01.2015 - 10.2015
Bachelor of Arts - Psychology
King's College
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