Jason Magennis
Toronto,Canada
Summary
Marketing professional with robust background in driving brand visibility and market penetration. Adept at creating and executing comprehensive marketing strategies that align with business goals. Known for fostering collaborative team environments and delivering impactful results. Expertise in digital marketing and brand management.
Overview
20
20
years of professional experience
1
1
Certification
Work History
CMO & Government Relations Lead
Dr.Bill (An RBCx Venture)
11.2023 - Current
- Led marketing team to deliver a three-year acquisition CAGR of 61%, achieving market leadership in Ontario & British Columbia.
- Reduced fully loaded CAC YoY (-14% in 2024) through data-driven decision-making and channel prioritization.
- Strengthened relationships with key industry stakeholders, launching first of its kind partnership with the Ontario Medical Association.
- Successfully negotiated Dr.Bill's first public sector contract with the BC Ministry of Health/Doctors on BC.
Director of Marketing and Partnerships
Dr.Bill (An RBCx Venture)
05.2022 - 10.2023
- Coached marketing team to create insight-driven strategies to target, educate, and convert niche physician audience.
- Launched Dr.Bill's partnership strategy focused on building meaningful physician connections through industry events and association partnerships.
Senior Manager, Marketing
Dr.Bill (An RBCx Venture)
08.2021 - 04.2022
- Launched Dr.Bill's marketing function, hiring team to build and deliver new Dr.Bill acquisition strategy.
- Led re-launch of the Dr.Bill brand and website. Launched Dr.Bill's first mass media campaign to drive awareness and consideration in core markets: Alberta, British Columbia and Ontario.
Director, Growth Marketing
Q4 Inc.
01.2020 - 01.2021
- Led the creation and execution of Q4's Customer Growth (Expansion) function and roadmap, focused on increasing customer engagement, driving retention, and cross-selling Q4's premium technology products.
- Executed campaigns through inbound digital (email, paid, social media), thought leadership and content, and earned (partner & in-house events) channels across the customer journey.
- Managed Demand Generation team executing marketing campaigns across Salesforce, Pardot, Unbounce, Google Ads.
- 43% of 2020 Expansion revenue was sourced by marketing (vs target of 35%).
Customer Development Manager
Johnson & Johnson Inc.
01.2017 - 06.2019
- Represented Skin Care, First Aid, and Digestive Health at Shoppers Drug Mart.
- Grew Skin Care sales +9.2% by partnering with SDM on retail promotional optimization, new shopper marketing events, and strategic display investment.
- Over-delivered Joint Business Plan by +4.2%.
Senior Brand Manager, Oral Care
Johnson & Johnson Inc.
04.2014 - 12.2017
- Managed Oral Care portfolio comprised of Listerine Mouthwash, Floss, and Portables.
- Addressed competitive launches and pricing pressure with convincing benefit communication executed through the global Bring Out the Bold campaign framework, increasing relevancy to consumers through insight-based messaging.
- Grew mouthwash category (+4%) and returned Listerine to $ share (+0.6) and revenue (+7%) growth by bringing new users to the category through a fully integrated campaign across mass, retail, and digital channels.
- Partnered with Professional Brand Manager to revamp the Dental Professional go-to-market strategy.
- Strategy increased Listerine's category share of recommendations to 55% (+9%) without additional investment.
- Represented Canada on Global Franchise Leadership Team responsible for leading the go-to-market strategy for product innovation including Listerine Go! Tabs, Listerine Nightly Reset, and Listerine Ultra Clean Zero.
Brand Manager, Baby Care
Johnson & Johnson Inc.
01.2014 - 04.2014
- Developed strategic consumer plan and accompanying trade fundamentals that returned the Baby portfolio (Johnson's Baby, Aveeno Baby) to share growth for the first time in three years.
- Implemented new strategic framework to better connect with target consumers, first time moms, along their path to purchase.
- Launched J&J Canada's first social influencer program and extended reach of messaging across PR and new digital and social channels.
Brand Manager, Clean&Clear
Johnson & Johnson Inc.
06.2012 - 12.2013
- Increased Clean&Clear $ share and delivered revenue growth by creating a stronger connection with target consumers.
- Created Clean&Clear's first content strategy to increase engagement with teen consumers.
- Negotiated strategic partnerships to drive brand affinity including MTV FORA, the MTV Music Awards, and Corus Entertainment's The Next Star.
Brand Manager, Reach
Johnson & Johnson Inc.
05.2011 - 05.2012
- Returned Reach manual toothbrushes to $ share growth in 2012, gaining share in the first seven periods consecutively.
- Simplified Reach trade fundamentals to focus on key brand segments and category promotional price points.
Assistant Brand Manager, Listerine & Tylenol
Johnson & Johnson Inc.
05.2009 - 04.2011
- Primarily responsible for brand and category analytics and reporting as well as specific innovation, market research, and brand communication projects.
- Led the development and execution of Tylenol's first professional sports partnership, a program that positioned Tylenol as the official pain care product of the Toronto Maple Leafs and Raptors.
Assistant Brand Manager, Tequila and Bourbon
Jim Beam Canada
09.2008 - 05.2009
- Supported the Tequila & Bourbon categories with analytics, planning, and digital marketing leadership.
Key Account Manager
Pepsi Bottling Group (PBG)
02.2008 - 09.2008
- Oversaw a portfolio of regional accounts and one national banner.
- Over-delivered volume and profit targets through strong promotional planning.
Territory Sales Manager
Pepsi Bottling Group (PBG)
08.2006 - 01.2008
- Managed six direct reports in the Mississauga East Small Format territory.
- Over-delivered profit target by +4.7% in 2007.
Delivery Supervisor (Halifax, NS)
Pepsi Bottling Group (PBG)
01.2006 - 08.2006
- Directed unionized workforce with focus on optimizing delivery route efficiency.
Pre-sell Customer Sales Representative (Moncton, NB)
Pepsi Bottling Group (PBG)
05.2005 - 12.2005
- Served as a large format retail sales representative, delivering +11% volume growth.
Education
Master of Business Administration - Marketing and Business Strategy
Dalhousie University
Halifax, NSBachelor of Business Administration -
University of Prince Edward Island
Charlottetown, PESkills
- Leadership and people development
- Teamwork and collaboration
- Cross-functional team leadership
- Branding
- ROI analysis
- Strategic marketing
- Partnership development
- Training and mentoring
- Problem-solving
Certification
- HubSpot Social Media Marketing Certification, 05/01/24
- Google Analytics Individual Qualification, 04/01/22
- Google Ads Display Certification, 04/01/22
Professional Development
- Rutgers Digital Marketing MBA
- Situational Leadership
- Essential Coaching Conversations
- First Line Leaders I & II
- Energy for Performance
Timeline
CMO & Government Relations Lead
Dr.Bill (An RBCx Venture)
11.2023 - Current
Director of Marketing and Partnerships
Dr.Bill (An RBCx Venture)
05.2022 - 10.2023
Senior Manager, Marketing
Dr.Bill (An RBCx Venture)
08.2021 - 04.2022
Director, Growth Marketing
Q4 Inc.
01.2020 - 01.2021
Customer Development Manager
Johnson & Johnson Inc.
01.2017 - 06.2019
Senior Brand Manager, Oral Care
Johnson & Johnson Inc.
04.2014 - 12.2017
Brand Manager, Baby Care
Johnson & Johnson Inc.
01.2014 - 04.2014
Brand Manager, Clean&Clear
Johnson & Johnson Inc.
06.2012 - 12.2013
Brand Manager, Reach
Johnson & Johnson Inc.
05.2011 - 05.2012
Assistant Brand Manager, Listerine & Tylenol
Johnson & Johnson Inc.
05.2009 - 04.2011
Assistant Brand Manager, Tequila and Bourbon
Jim Beam Canada
09.2008 - 05.2009
Key Account Manager
Pepsi Bottling Group (PBG)
02.2008 - 09.2008
Territory Sales Manager
Pepsi Bottling Group (PBG)
08.2006 - 01.2008
Delivery Supervisor (Halifax, NS)
Pepsi Bottling Group (PBG)
01.2006 - 08.2006
Pre-sell Customer Sales Representative (Moncton, NB)
Pepsi Bottling Group (PBG)
05.2005 - 12.2005
- HubSpot Social Media Marketing Certification, 05/01/24
- Google Analytics Individual Qualification, 04/01/22
- Google Ads Display Certification, 04/01/22
Master of Business Administration - Marketing and Business Strategy
Dalhousie University
Bachelor of Business Administration -
University of Prince Edward Island
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