Jason Lapthorn
Fort Saskatchewan,AB
Summary
Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering over 5 years of experience in Sales & Management Positions within the CPG Markets.
Overview
12
12
years of professional experience
Work History
Territory Account Manager
Stlth Vaping Company
02.2023 - Current
- Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management within the C&G Market.
- Exceeded targets by building, directing, and motivating high-performing sales teams and workers.
- Monitored expenses and time usage to maximize effectiveness.
- Documented time, calls and results and submitted reports.
- Managed over 300+ accounts within Alberta North territory.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Worked with vendors and suppliers to support timely delivery of products and services.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Territory Manager
Starbuds Cannabis
12.2021 - 01.2023
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Modeled best practices for sales and customer service.
- Built positive and productive relationships with store and field leadership.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Coordinated with other district managers to actualize performance improvement strategies.
- Generated financial and operational reports to assist management with business strategy.
- Worked collaboratively with loss prevention to decrease shrink and boost loss awareness.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
General Manager
Refresh Cannabis
03.2019 - 05.2021
- Managed budget implementations, employee evaluations, and contract details.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Formulated policies and procedures to streamline operations.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
Store Manager
New Leaf Cannabis
07.2018 - 06.2019
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Supervised guests at front counter, answering questions regarding products.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
General Manager
Texaco Automotive
01.2012 - 01.2016
- Supervised guests at front counter, answering questions regarding products.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Approved regular payroll submissions for employees.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Education
Wind Turbine Technician -
Lethbridge College
Lethbridge, AB06.2009
High School Diploma -
Lethbridge Collegiate Institute
Lethbridge, AB06.2008
Skills
- Salesforce
- Customer Relationship Management
- CRM Software
- Customer Acquisition
- Strategic business planning
- Account Management
- Business development and planning
- Market Penetration Strategies
- Revenue Growth
- Territory Sales
- Client Relationship Building
- Strategic Planning
- Contract Negotiation
- Product and Service Sales
- Channels and Distribution Knowledge
Languages
English
Native or Bilingual
Timeline
Territory Account Manager
Stlth Vaping Company
02.2023 - Current
Territory Manager
Starbuds Cannabis
12.2021 - 01.2023
General Manager
Refresh Cannabis
03.2019 - 05.2021
Store Manager
New Leaf Cannabis
07.2018 - 06.2019
General Manager
Texaco Automotive
01.2012 - 01.2016
Wind Turbine Technician -
Lethbridge College
High School Diploma -
Lethbridge Collegiate Institute
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