Summary
Overview
Work History
Education
Affiliations
Timeline
Generic

JASON KIFF

BURLINGTON,ON

Summary

Accomplished Sales Account Executive with over 24 years of experience across national sales, retail sales and distribution operations. Motivational coach, mentor, and trainer with over 8 years of people management experience. Strong business acumen with a proven ability to evaluate and interpret information and produce data-driven strategies and actions. Consistently delivering a high level of performance driving key sales objectives for both the customer and company. Excellent communication, collaboration, and presentation skills. Strong relationship builder with the ability to connect easily with others. Self-motivated with growth mindset.

Overview

18
18
years of professional experience

Work History

Customer Business Manager

ROYAL CANIN CANADA, PetSmart
02.2021 - Current
  • Leading PetSmart business focused on rebuilding customer trust and partnership coming out of supply crisis
  • Responsible for annual customer sales growing to $80MM+ with #1 Pet Specialty Retailer in Canada
  • Driving positive sales and mix against strategic focus areas: feline +3.5Pts, wet +2.7pts, and canine breed +21% YTD
  • Building strong partnership with PetSmart through challenging times with clear strategy, transparency, and effective communication
  • Lead joint business planning with PetSmart, successfully negotiating terms and annual agreements last two years
  • Increased engagement at all levels and through cross functional teams with PetSmart – sales, marketing, and supply
  • Focused on improving staff education with PetSmart to support strong recommendation for Royal Canin
  • Strong collaboration with internal teams to support execution against internal and customer priorities
  • Opportunity to learn from cross functional teams by being PSR lead for DMR and SIOP meetings
  • Currently engagement captain for PSR retail team.

Maid, Senior National Account Executive III

Coca-Cola Company, CCL, Loblaw Discount, LCL
04.2019 - 11.2020
  • Lead and develop annual business plans with Loblaw to deliver joint business objectives through execution of marketing, promotion, and innovation platforms
  • Responsible for annual customer sales of $80MM
  • Exceeded CCL Business Plan for 2019 & 2020 on all key metrics Revenue, Volume, and Rate:
  • 2019 Rev: +8.3%, Vol: +2.3%, Rate +6%, 2020 Rev: +3.4%, Vol: +1.4%, Rate +2%
  • Delivered positive share growth over two years driven by Chilled and Dairy portfolio: +1.8Pts
  • Negotiated Simply Juice, Drinks and Lemonades Single Serve two-year preferred vendor agreement to drive trial of key growth brand within the chilled portfolio - $2.7MM annually
  • Successfully executed full listings for innovation across all categories
  • Managed annual trade budget of $18M with positive ledger
  • Responsible for onboarding and mentorship for two new National Sales Executives to Minute Maid Business
  • Agile team lead for Minute Maid larger store to support key brand development.

MinuteMaid, National Account Executive I/II

Coca-Cola Company (CCL) Canada, Loblaw
04.2019 - 11.2020
  • Market (LCL) & Shoppers Drug Mart (SDM)
  • Established strategic partnership with LCL, FORTINOS, and SDM developing annual and long-term business plans
  • Responsible for annual customer sales of $45M
  • Developed strategic business partnership with LCL Chilled to help drive sustainable growth over multiple years
  • Revenue Growth 3 YR CAGR = +7.8%, while managing spend rate of +1.6%
  • Successfully piloted constant cost program with LCL Chilled to drive efficiencies in trade management, core selling, strategy, and relationship development
  • Acknowledged for excellence in “Collaborative Business Planning” with Loblaw Market Division
  • Executed full listings for innovation across all categories with Loblaw and FORTINOS
  • Successfully negotiated preferred vendor agreement on Simply brands at SDM - $1.6MM annual sales
  • Led and developed new routines and tools for tracking and optimizing trade spend
  • Built strong relationships with cross functional teams (Product Supply Chain, Brand, Marketing, Finance) to help support partnership for growth with Loblaw.

District Sales Manager

Coca-Cola Refreshments Canada
01.2009 - 08.2012
  • Led team of seven, responsible for the success and development of field Sales Account Management team servicing over 140 large store grocery/mass/distributors and local independents in the GTA
  • Maximized district sales performance through superior execution of national marketing programs, product listings, merchandising standards, and customer service and experience
  • Strong leadership and mentorship - fostered inclusive and high performing team culture
  • Focused on individual and team development to help achieve personal and professional goals
  • Responsible for training and driving implementation of new company sales tools with sales team (Collaborating for Value, Sales and Merchandising Optimization)
  • Developed various incentive programs for key accounts to help deliver on volume, profit, and customer satisfaction
  • Organized and held quarterly meetings with key account district sales managers and their store leads.

Distribution Full-Service Vending Business Manager

Coca Cola Refreshments Canada
10.2006 - 01.2009
  • Managed performance and development of 12 full-service vending drivers within parameters of the Collective Bargaining Agreement (CBA)
  • Manage local key account customer relationships with University of Guelph, Waterloo, and Wilfred Laurier
  • Delivered monthly sales, and productivity plans
  • 2006 through 2008 achieved +10% and +14% volume growth respectively for University of Waterloo and University of Guelph, averaging over ten cases per man hour
  • Prioritized local risk management issues (truck audits, investigations, security, and safety).

Merchandising Manager

Coca Cola Refreshments Canada
05.2005 - 10.2006

Education

Bachelor of Arts -

McMaster University
Hamilton, ON
04.1996

Affiliations

Experienced Negotiator: Total Negotiation Group (2023) BA, McMaster University, Hamilton, ON (1996) E-Commerce: Perfect Digital Store (2023) Collaborative Business Planning (2017-2020) Influencing and Collaborating for Success (2019) Gap Training: Negotiating for Value (2019) Situational Leadership (2018) Jason Kiff Page 2

Timeline

Customer Business Manager

ROYAL CANIN CANADA, PetSmart
02.2021 - Current

Maid, Senior National Account Executive III

Coca-Cola Company, CCL, Loblaw Discount, LCL
04.2019 - 11.2020

MinuteMaid, National Account Executive I/II

Coca-Cola Company (CCL) Canada, Loblaw
04.2019 - 11.2020

District Sales Manager

Coca-Cola Refreshments Canada
01.2009 - 08.2012

Distribution Full-Service Vending Business Manager

Coca Cola Refreshments Canada
10.2006 - 01.2009

Merchandising Manager

Coca Cola Refreshments Canada
05.2005 - 10.2006

Bachelor of Arts -

McMaster University

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