Jason Carvery
Toronto,ON
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
23
23
years of professional experience
Work History
Sales Manager
Calyx Labs
11.2021 - 06.2024
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
National Territory Executive
GreenLane/ Kush CO
09.2020 - 10.2021
- Led Sales in New Packaging for Enterprise accounts in Vape/ Dry flower SKUS
- Exceeded Sales revenue target of $2.2 mill by $1.1 million
- Led all reps in New Business in Vape Hardware and Closed Systems revenue.
- Collaborated with marketing teams to develop tailored promotions for the territory, boosting brand awareness and sales.
- Regularly reported on territory performance metrics to senior management, providing insights into areas for improvement or growth potential.
- Established rapport with industry influencers within the territory, fostering valuable partnerships that led to increased referrals and new business opportunities.
- Partnered with cross-functional teams to ensure seamless integration of new products into the existing portfolio, driving additional revenue streams.
Business Development Consultant
Genesis Cannabis Solutions (Independent Consultant)
10.2019 - 04.2020
- Surpassed monthly revenue targets on net new client acquisitions
- 95-25 Hunter/Farmer
- Increased wallet share on all accounts managed
- Assist Clients with creating solutions on revenue growth and strategy via site visits or over calls
- Led all reps in revenue and deal size, MoM.
- Elevated client engagement levels through regular communication updates and strategically planned touchpoints.
- Met with current clients to assess needs and develop improvement plans.
- Conducted market research and analyzed industry trends to inform business development strategies.
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
Business Development Consultant
Deloitte/ Cannabis Compliance Inc
10.2017 - 10.2019
- Advising Potential and established License holders with Regulatory requirements under the Cannabis Act
- Develop Account Management strategy for 120 Accounts
- Met with current clients to assess needs and develop improvement plans.
- Elevated client engagement levels through regular communication updates and strategically planned touchpoints.
- Met or exceeded revenue targets YOY
- Achieved targeted revenue growth by implementing effective sales strategies and tactics.
- Leveraged CRM tools to effectively manage leads, ensuring timely follow-up and improved conversion rates.
Senior Education Consultant
ExitCertified/ Avnet
05.2015 - 05.2017
- 75-25 Hunter/ Farmer role
- Interaction on all verticals from CIO to End Users
- Actively maintaining and prioritizing 30 - 40 accounts within my territory simultaneously
- Increased spend of top ten in-house accounts by 27% over 6 months
- Maintained accurate forecast using Salesforce data.
- Improved sales documents with new and improved features.
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
- Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
- Negotiated favorable contract terms with clients, maximizing profitability while maintaining strong relationships.
- Delivered compelling sales presentations that clearly communicated value propositions tailored to client needs.
Commercial Director of Sales
INFO -TECH Research and Advisory Group
06.2013 - 02.2015
- Consultative phone sales to C-suite decision makers in the MLE space
- High-level webinar presentations over the phone and Outside on the value proposition of Info Tech Service offerings
- Exceeded quarterly revenue goals
- 100% Hunter role of new acquisition via effective telephone and in Person consultative conversations.
- Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.
- Coordinated cross-functional teams to ensure on-time delivery of products and services, maintaining positive client relationships.
Senior Sales and Marketing Manager
GoodLife Fitness Clubs
01.2010 - 01.2013
- Responsible for incoming and outgoing sponsorship proposals
- Maintained and managed a budget of seven figures
- Created metrics to show positive ROI
- Implemented online lead tracking in real time for short sales cycles
- Led and managed a team of 10 Sales reps to execute events across Canada with a goal of lead Generation and membership sales
- Attained 14% growth Year over Year
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Analyzed sales and marketing data for improved strategies.
- Excelled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
Regional Marketing Coordinator
GoodLife Fitness Clubs
03.2008 - 01.2010
- Responsible for 30 fitness facilities marketing, internal and external Sales support initiatives
- Brand awareness campaigns Logo revamping Club openings/renovation, marketing Print/Advertising/events/media
- Corporate partnership co-branding
- Negotiate complex cross partnerships to drive revenue and ROI.
- Provided regular reports on marketing activities to senior management, highlighting successes and areas for further development.
- Managed regional event planning, including trade shows and conferences, to promote brand visibility and networking opportunities.
- Monitored budget allocation for regional marketing efforts, ensuring optimal resource utilization while meeting financial targets.
Project Sales Manager
GoodLife Fitness Clubs
08.2007 - 02.2008
- Managed an event team of 3 site supervisors and 25 staff operating in 3 cities
- Managed a lead generation project spanning 3 major cities with an operating budget of $750,000
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Attended industry events and conventions to expain sales opportunities.
- Exceeded company's expectations in lead generation/net sales
- $1.1 million dollar ROI.
Corporate Sales
GoodLife Fitness Clubs
09.2001 - 07.2007
- Corporate Membership Sales top performer
- Successfully brought over 15-20k net new Corporate members
- Consistent top performer
- Top 5 in sales 6 years in a row
- Top Outside rep for the entire company.
- Increased corporate sales by developing and implementing targeted strategies.
- Analyzed sales data to identify areas for improvement, implementing necessary changes to drive continuous growth in corporate sales figures.
- Boosted corporate sales by developing and implementing strategic national sales plans.
Education
HBA, Business -
University of New Brunswick
Business Administration/ Major: Finance -
Toronto School of Business
Marketing & Analytics -
Toronto School of Business
Skills
- Business Development
- Cold Calling
- Consultative Skills
- Strong Closing Skills
- Account Management
- Salesforce CRM Systems
- Consultative Sales
- Territory Sales Experience
- Creative Problem Solving
- Sales Management
- Sales team training
- Goals and performance
Accomplishments
Increased annual gross sales by 15%., Developed and directed a Sales team of 3 managers and 20 Reps to a 120% ROI., Met and exceeded Revenue Targets YOY., Managed over 70 large accounts for 10% growth YOY., Account retainment rate of 80%., Successfully grew account base 9 - 17% YOY., Elite 20 Salesperson out of 500+ reps., Won numerous sales incentives., Lead generation award for most appointments booked in a qtr., P-club 5 years straight.
Affiliations
CSP designation 2013 - Current
Careerfocus
Highly accomplished Sales professional with a proven track record of successfully developing and supporting highly effective sales/marketing strategies.
Hobbies and Interests
- Golf
- Fitness
- Travel
Languages
English
Native or Bilingual
Timeline
Sales Manager
Calyx Labs
11.2021 - 06.2024
National Territory Executive
GreenLane/ Kush CO
09.2020 - 10.2021
Business Development Consultant
Genesis Cannabis Solutions (Independent Consultant)
10.2019 - 04.2020
Business Development Consultant
Deloitte/ Cannabis Compliance Inc
10.2017 - 10.2019
Senior Education Consultant
ExitCertified/ Avnet
05.2015 - 05.2017
Commercial Director of Sales
INFO -TECH Research and Advisory Group
06.2013 - 02.2015
Senior Sales and Marketing Manager
GoodLife Fitness Clubs
01.2010 - 01.2013
Regional Marketing Coordinator
GoodLife Fitness Clubs
03.2008 - 01.2010
Project Sales Manager
GoodLife Fitness Clubs
08.2007 - 02.2008
Corporate Sales
GoodLife Fitness Clubs
09.2001 - 07.2007
HBA, Business -
University of New Brunswick
Business Administration/ Major: Finance -
Toronto School of Business
Marketing & Analytics -
Toronto School of Business
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