Jasmine Walia

• Increasing revenue by targeting and up-selling residential and business customers for Wireless, Cable, Rogers
• Hi-Speed Internet, and Rogers Home Phone
• Achieved exceptional results through the promotion and sale of exclusive cable products, contributing to a significant 20% surge in sales during field assignments and special events
• Responsible for processing sales, balancing cash registers, and organizing reports and receipts
• Developed strategies to minimize the competitive threat, retain customers, and increase revenues
• Utilized market intelligence to drive an 18% revenue increase, shaping sales strategies and guiding product positioning.

· Incorporated service excellence to drive outcomes and elevate customer experiences.

· Executed customer service strategy, leveraging trend expertise for successful sales and engagement.

· Championed HBC credit and loyalty programs, surpassing targets and fostering customer loyalty.

· Proofread ad content before testing on digital media platforms.

· Analyzed campaign metrics via Google Analytics and in-house tools for actionable insights.

· Devised and enacted effective A/B tests, leading to notable conversation rate improvements.

• Collected quantitative and qualitative data from marketing campaigns for further analysis
• Pick an acceptable location for the advertisements to be shown based on target audience
• Choose the content and medium that will reach the desired customer base
• Conduct thorough analysis of paid search initiatives using bid management and reporting tools, ensuring successful attainment of KPIs and ROI objectives
• Create compelling landing pages with clear objectives
• Optimize SEO &SEM to improve brands organic presence on Google search engine.

• Used data-driven segmentation methods to produce tailored content
• Utilized HubSpot to develop consumer personas based on socio economic factors
• Responded to all comments and addressed users' queries online
• Professionally develop, actively oversee, and optimize paid search campaigns, leveraging my proficiency in
• PPC strategies, strategic planning, bid optimization, budget management, and financial tracking
• Scheduled posts for multiple platforms for recurrent campaigns using Hootsuite
• Created, tested, planned, and carried out efficient email marketing programs.

• Use cross channel media strategies and the marketing automation platform's capabilities by creating marketing campaigns and customer journeys there
• Increased Facebook conversion rate by 35% with new copywriting
• Increased blog traffic by 250% in one year
• Identified more accurate target customer base which increased retention by 15%
• Skillfully nurtured influencer partnerships, forging strategic collaborations and delivering user-centric solutions aligned with client needs
• Create lead scoring, nurturing, segmentation, and data cleaning procedures.