Jasmine Roberts
Montreal,QC
Summary
Dynamic and results-driven communications specialist with over four years of combined experience in internal communications, media analysis, content creation, and client relations. Excels in combining creative and analytical approaches to drive effective communication strategies and elevate brand presence.
Overview
5
5
years of professional experience
Work History
Internal Communication Specialist
Statistics Canada
01.2022 - Current
- Edit and translate communication materials for StatCan's internal network, ensuring adherence to editorial style and brand standards
- Publish written and visual content (e.g., infographics, newsletters, logos) to boost web traffic and bring awareness to divisional services
- Managed internal correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Copyedited, proofread and revised print materials and press releases before dispersal.
Marketing and Social Media Manager
Freelance
01.2019 - Current
- Manage social media accounts (Instagram, TikTok, Facebook) for multiple clients
- Offer training to clients on strategies to increase engagement and grow brand presence.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Media Monitoring Officer
Health Canada
03.2020 - 12.2020
- Conducted media scans on over 50 articles per day and compiled findings into a daily report for the Media Relations team.
- Gathered social media insight and public opinion using media analytics tools (Meltwater, BuzzSumo) to inform Health Canada on current trends.
- Wrote concise summaries of trending health articles for internal distribution.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
Education
B.A. (Honours) - Communication
University of Ottawa
Skills
- Event Coordination
- Social Media Oversight
- Internal and External Communications
- Web Design (Canva Pro, Adobe Creative Suite)
- Advertising (Google Ads, Facebook Ads)
- Creative Writing
- Report Writing
Languages
English
Native or Bilingual
French
Full Professional
Extracurricular Activities
- Former international level equestrian showjumper
- Amateur oil paint and watercolour artist
- Organized and marketed local art exhibition fundraiser, raising several thousand for charity
Timeline
Internal Communication Specialist
Statistics Canada
01.2022 - Current
Media Monitoring Officer
Health Canada
03.2020 - 12.2020
Marketing and Social Media Manager
Freelance
01.2019 - Current
B.A. (Honours) - Communication
University of Ottawa
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