Summary
Overview
Work History
Education
Skills
Timeline
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Jaslin Singh

Jersey City,USA

Summary

Data-driven digital marketing strategist with expertise in SEO, SEM, performance marketing, and website optimization. Proven track record of increasing organic traffic, optimizing campaign performance, and enhancing user experience across search, paid media, video, social, and display channels. Adept at identifying trends, measuring KPIs, and executing A/B testing to drive acquisition and growth. Skilled at collaborating with cross-functional teams and external agencies to develop high-impact marketing strategies.

Overview

7
7
years of professional experience

Work History

Digital Marketing- Acquisition and Website Strategy

J.P. Morgan & Chase
New York, NY
08.2022 - Current
  • Led acquisition and growth strategies across channels to increase organic traffic and conversion rates for the wealth management website.
  • Partnered with cross-functional teams (content, paid search, design, and development) on integrated campaigns, as well as to build landing pages and enhance the digital customer experience.
  • Managed performance analysis for lead generation and SEO using dashboards.
  • Executed A/B tests and conversion rate optimization experiments to enhance CTAs, page layouts.
  • Worked with external agencies to implement data-driven SEM strategies to boost conversions.

Senior Marketing Analyst, Digital Customer Growth

American Express
New York, NY
02.2020 - 07.2022
  • Managed digital acquisition campaigns across paid search, display, and social media, optimizing for engagement and conversion.
  • Developed and tested landing pages, lead forms, and ad creatives to improve funnel efficiency and maximize ROI.
  • Analyzed campaign performance using Google Analytics and Tableau, providing strategic recommendations that improved conversion rates by 17%
  • Led A/B testing and experimentation initiatives, refining digital marketing tactics to enhance user engagement.
  • Served as Agile Scrum Master, driving test-and-learn initiatives to continuously optimize acquisition channels.

Digital Marketing/Business Advisor

Pace Small Business Development Center
New York, NY
07.2018 - 01.2020
  • Advised businesses on SEO best practices, content strategy, and website optimization to improve organic search visibility.
  • Managed paid search (Google Ads) and paid social campaigns, driving 12% increase in engagement and lead generation.
  • Conducted technical SEO audits, implementing site improvements that led to measurable increases in search rankings.

Audience Development/SEO Intern

NBC Universal, NBC News Digital
New York, NY
09.2018 - 12.2018
  • Performed daily keyword research and identified keywords using SEO tools such as Google Trends, Google Keyword Planner, Bright Edge and Google Analytics
  • Conducted online searches such as evaluating competitor websites and successfully created a list of topics for the editorial team to optimize content on website

Education

Master of Business Administration (MBA) - Marketing Management

Pace University, Lubin School of Business
New York, NY
12.2019

Bachelor of Commerce -

University of Delhi
New Delhi, India
07.2013

Skills

  • Conversion rate optimization
  • Search engine optimization
  • Landing page design
  • SEMrush
  • BrightEdge
  • Figma
  • Adobe Analytics
  • Google Analytics
  • Keyword research
  • Lighthouse
  • Tableau
  • JIRA

Timeline

Digital Marketing- Acquisition and Website Strategy

J.P. Morgan & Chase
08.2022 - Current

Senior Marketing Analyst, Digital Customer Growth

American Express
02.2020 - 07.2022

Audience Development/SEO Intern

NBC Universal, NBC News Digital
09.2018 - 12.2018

Digital Marketing/Business Advisor

Pace Small Business Development Center
07.2018 - 01.2020

Master of Business Administration (MBA) - Marketing Management

Pace University, Lubin School of Business

Bachelor of Commerce -

University of Delhi

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Jaslin Singh