JASH TRIVEDI
Summary
Experienced Product Marketing Professional with 7 years of proven expertise in driving customer engagement and brand consistency. Skilled in overseeing complex, targeted campaigns and leveraging market intelligence to enhance customer acquisition and retention. Enthusiastic about contributing to impactful marketing initiatives and promoting effective content management.
Overview
8
8
years of professional experience
Work History
Senior Marketing Manager, Product & Engagement
Aditya Birla Health Insurance
12.2021 - 10.2023
- Strategized and implemented all customer engagement campaigns including monthly budgeting to increase customer retention and new customer acquisition
- Supervised and approved customer communication content for 500+ creatives while maintaining brand consistency and guidelines
- Led service communication content revamp across 50+ customer touchpoints by collaborating with multiple teams and achieving a 25% boost in digital media conversion
- Developed and implemented strategic product positioning, messaging, and GTM strategies for 2 insurance product launches and 1 government regulated Sandbox project
- Increased cross-sell revenue by 56% through effective digital marketing campaigns targeting the relevant user base
- Led end-to-end management for agencies and internal stakeholders across all product marketing, customer engagement, and brand awareness projects
- Monitored NPS and customer feedback on social media platforms to identify patterns and find ways to improve product marketing and service communication.
Marketing and Partnerships Manager
Loylty Rewardz
03.2021 - 12.2021
- Developed long-term relationships with CXOs of partner merchants by providing optimum solutions across all Loylty Rewardz marketing capabilities
- Strategized and executed marketing campaigns to increase customer engagement and enhance user journeys for online and retail outlets of partner merchants
- Tracked and managed partner performance during the entire marketing lifecycle to enhance future marketing campaigns
- Compiled relevant Management Information System (MIS) reports of merchant and industry-related statistics for the Head of Acquisition to project profitability and performance of new merchant acquisitions
- Managed and executed partner employee training to enhance on-ground customer experience and drive revenue.
Key Account Manager
Zomato
08.2018 - 01.2020
- Researched major local groups and hotels and acquired new accounts in Qatar for Ad Sales and Online food ordering
- Designed, built and maintained Zomato ad campaigns for clients as per their target audience and goals and achieved ROI of up to 13x
- Retained the highest-paying retail account (QAR 55500/year) at Zomato Doha by proposing a renewal strategy with a thorough understanding of past performance, future needs, and requirements
- Achieved peak Click-through-rate (CTR) of 18% through customer analysis via surveys, customer data, and purchase patterns to create efficient promotional campaigns
- Strengthened relationships with existing customers by constantly monitoring client progress, understanding their needs, and cross-promoting the right products to efficiently achieve their objectives.
Business Development Manager
Smytten
01.2016 - 08.2018
- Spearheaded the Business Development team to onboard 125+ brands in alignment with Smytten's core vision
- Designed, analyzed, implemented, and reviewed marketing strategies on a continuous basis to boost revenue growth up to 20% month-on-month for key accounts
- Contributed to Smytten's Gross Merchandising Value (GMV) by adding 2000+ Sales Keeping Units (SKUs) worth -USD 150,000 in total
- Maintained excellent relationships with key accounts (Harley-Davidson, Philips, Abbott, 3M, Unilever, P&G, L'Occitane, etc) and managed end-to-end onboarding process, commercial strategies, billing, and logistics support
- Pro-actively proposed and executed the launch of new Smart Tech and F&B verticals by on-boarding and managing 35 brands during the launch quarter.
Education
Masters of Global Business and Administration in Marketing - Marketing Management
SP Jain School of Global Business
Australia01.2016
Master of Science - Wireless Communications
University of Southampton
United Kingdom01.2014
Bachelor of Engineering - Electronics And Communication
Manipal University
Dubai07.2013
Skills
- Campaign Management
- Brand Management
- Go-to-market Strategy
- Product Marketing
- Competitive Analysis
- Digital Marketing
- Content Development
- Channel Marketing
Areas of Expertise
JIRA | CleverTap | Google Analytics | HubSpot | Shopify | Figma | MailChimp | WordPress | Microsoft Office | Photoshop
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
References
References available upon request.
Timeline
Senior Marketing Manager, Product & Engagement
Aditya Birla Health Insurance
12.2021 - 10.2023
Marketing and Partnerships Manager
Loylty Rewardz
03.2021 - 12.2021
Key Account Manager
Zomato
08.2018 - 01.2020
Business Development Manager
Smytten
01.2016 - 08.2018
Masters of Global Business and Administration in Marketing - Marketing Management
SP Jain School of Global Business
Master of Science - Wireless Communications
University of Southampton
Bachelor of Engineering - Electronics And Communication
Manipal University
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