Jaret Sereda
Toronto,ON
Summary
MARKETING/ EVENT MANAGER | BRANDING | COMMUNICATIONS
High-performing Event Manager with extensive portfolio of project accomplishments spanning over 8 years. Outgoing, hands-on professional bringing valuable relationship building and retention skills, which amassed diversified network of service providers, ensuring optimal quality, and results for successful client events.
Overview
10
10
years of professional experience
Work History
Marketing/Event Manager- Z1035
Evanov Communications
04.2012 - Current
- Transformed marketing into revenue generating on air campaigns to increase listener ship
- Event Management, produce high profile events, Toronto Pride Festival, Sales Conferences, Trade Shows
- Plan, implement innovative ideas promoting station brand
- Secured over $400,000 in prizing
- Developed, wrote, presented single impact multi-market sales promotional concepts
- Solicit, secured prizes for on-air promotional campaigns
- Write, execute marketing strategies governing day-to-day logistics of campaigns
- Manage social media platforms, updating, monitoring company websites
- Train, mentor staff
- Developed budgeting protocol for all events
- Organize, plan, research, coordinate all special events, remotes, concerts
- Conceptualize, execute all remote live broadcasts, on-air promotional campaigns
- Administer sales account list of over 85 clients
- Execute media campaigns-selecting appropriate external advertising opportunities
- Hosted on air radio remotes, live broadcasts.
- Developed, maintained relationships with customers, suppliers through account development
- Cross-trained existing employees to maximize team agility performance
- Accomplished multiple tasks within established time frames
- Resolved staff member conflicts, actively listening to concerns, finding appropriate middle ground
Brand/Station Manager - 1039 PROUD FM
Evanov Communications
03.2019 - 08.2023
- Oversee daily operation, management of station
- Expand new station format, including music, logo, targeting new audience demographic
- Ensured regulatory compliance with CRTC
- Led marketing team of 5 to develop comprehensive strategies
- Hosted on air afternoon radio show weekdays
- Collaborated with sales teams to drive 40% revenue increase
- Research, wrote, on air brand slogans
- Managed annual budget of $30,000 optimizing expenditures for maximum ROI
- Cultivate programming opportunities to foster growth along with engagement
- Established seasonal promotional campaigns to increase listeners and revenue
- Monitored content for digital platforms
- Manage, coordinated aspects of event planning including logistics, vendor relationships, sponsors.
Marketing/Event Manager
Bada Bing Bus Inc.
03.2003 - 12.2017
- Govern all daily operations
- Draft marketing proposals to implement promotional strategies
- Manage company website
- Acquire all external media advertising for radio and print
- Partnered with social media team creating daily innovative content
- Coordinate, produce special events, guest appearances, press functions
- Compiled market research reports, competition analysis creating effective marketing strategies
- Conducted hiring, training, mentoring, performance management of 5 staff
- Monitored budgets to track cost controls to ensure compliance with regulations laws
- Report on customer marketing programs metrics, provide data-driven recommendations for continuous improvement.
- Fulfilled contractual obligations for rehearsal and day of event coordination
- Managed administrative logistics of events planning, event booking, and event promotions
- Assembled creative, innovative event attractions based on internal capabilities
- Developed, implemented successful marketing plans to generate event revenue
Skills
- Proven Marketing Manager
- Sponsorship Acquisition
- Campaign Development
- Publicity/Branding
- Event Management
- Social Media
- Media Advertising
- Targeted Demographics
- Event Execution
- Strategic Planning
- Sales Account Mgr
- On-Air Announcer
- Website Development
- Promotional advertising
- Event sales
- Social Media Management
- Event Marketing
- Expense Control
- Project Oversight
- Budget Development
Accomplishments
- Produced monthly events, fashion shows, trade conference, Wedding shows, Car giveaways, Visible Vault, $100,000 Grand Prize cash giveaway
- Moderate sales remotes
- Co-hosted the Z1035 Morning Show.
- Wrote, produced and hosted The Scoop, a celebrity entertainment segment on Z1035, All The Hits
- Conducted television studio planning skills, camera operation, and production assistance when required
- Well-versed in lifestyle, fashion, pop culture, design, cooking, family and culture programming
- Received accolades from key industry players for exceptional promotion development and management.
- Scheduled and interviewed high profile music artists and celebrities.
- Awarded best MC/Host at Toronto Pride Festival 2018 and 2019
- Volunteer at no kill animal rescue shelters.
Timeline
Brand/Station Manager - 1039 PROUD FM
Evanov Communications
03.2019 - 08.2023
Marketing/Event Manager- Z1035
Evanov Communications
04.2012 - Current
Marketing/Event Manager
Bada Bing Bus Inc.
03.2003 - 12.2017
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