Jared Gabaldon
Lomita
Summary
Marketing Director with 6+ years of experience driving revenue growth in B2B manufacturing and technology. Built and scaled the marketing operation for SteelBlue Building Components from startup to $45M in annual sales. Known as a creative problem solver who takes on expanding responsibilities. Company AI lead, implementing LLMs across marketing, sales, and operations.
Overview
5
5
years of professional experience
Work History
Marketing Director
STEELBLUE BUILDING COMPONENTS
Georgetown
01.2025 - Current
- Recruited internally after 2 years as external marketing lead at TRIG.
- Generated $770k in closed revenue from $25k PPC budget across Google and Bing (30x ROAS)
- Increased inbound RFQ submissions by 187% year-over-year through integrated content, PPC, and remarketing campaigns
- Managed 3 national trade shows (SSA Spring, SSA Fall, ISS Expo), generating 90+ leads and $15M in sales pipeline
- Launched 9530 Series flagship door, now representing 40% of company revenue ($18M)
- Launched 1270 Series boat/RV door line, generating $5M in sales
- Leading upcoming launches for commercial door line and door replacement program in 2026
- Grew YouTube channel from 100 to 8,300+ subscribers (83x growth) by publishing 150 videos, generating 89,000 views
- Increased LinkedIn following by 44%, outperforming competitors by 420% in engagement
- Produced 8 podcast episodes featuring industry leaders from OpenTech Alliance, PTI Security Systems, and MetalMax (top episode: 11K views)
- Manage relationship with Storage Building Company, representing 20% of total company sales ($9M)
- Produced partner golf tournament and ISS Expo happy hour hosting top industry executives
- Serve as company AI lead, implementing LLMs (Claude, Gemini) across departments
- Built AI workflows for content creation, competitive research, ad copywriting, cold outreach, and manufacturing production scheduling
- Direct: Graphic designer, software engineer (customer portal launch)
- Agency: OuterBox (SEO, PPC, web development, email automation)
- Own all marketing operations for a $45M building components manufacturer competing against industry leader Janus International.
Marketing Manager
TRIG LLC.
Chapel Hill
06.2023 - 11.2024
- Created and executed marketing strategies for clients including SteelBlue, Modke, and Couplet Care, generating $301k in total revenue (40% of company revenue)
- Developed content marketing funnel that increased SteelBlue's retainer from $100k to $136k per year
- Produced and hosted weekly podcast, medDesign, with 42 episodes covering industry trends
- Closed two contracts with Couplet Care at $30k each using product launch methodology
- Led SteelBlue account as primary client, building their marketing foundation from pre-revenue through early growth.
Community Marketing Consultant
TRIG LLC.
Chapel Hill
06.2022 - 06.2023
- Developed and executed marketing strategies for B2B clients, increasing brand visibility and lead generation
- Conducted market research to identify industry trends and commercial opportunities
Marketing Lead
STANDARD DAO
Orange
06.2021 - 06.2022
- Led 200+ person internship program focused on cryptocurrency regulatory landscape
- Created content for LinkedIn, Twitter, and newsletters that helped close $1M Series-A funding round
- Drove 73% increase in brand awareness and 50% increase in lead generation through customized campaigns
Education
Bachelor of Science (B.S.) -
California State University
Long Beach, CASkills
- Marketing Strategy & Execution
- Product Launch
- Lead Generation & PPC
- Content & Brand Development
- Podcast Production
- Video Production & Editing
- Trade Show Management
- Team Leadership
- Agency Management
- AI Implementation & Automation
- Descript
- HubSpot
- Adobe Premiere Pro
- Semrush
- Google Search Console
- CapCut
- Asana
- TractIQ
- Apollo
- Claude
- Gemini
Technology Proficiencies
- Descript
- HubSpot
- Adobe Premiere Pro
- Semrush
- Google Search Console
- CapCut
- Asana
- TractIQ
- Apollo
- Claude
- Gemini
Timeline
Marketing Director
STEELBLUE BUILDING COMPONENTS
01.2025 - Current
Marketing Manager
TRIG LLC.
06.2023 - 11.2024
Community Marketing Consultant
TRIG LLC.
06.2022 - 06.2023
Marketing Lead
STANDARD DAO
06.2021 - 06.2022
Bachelor of Science (B.S.) -
California State University