JAPBIR SINGH

• Aiding in the design and research of specific demands of the brand's target audience, and utilizing that information to produce design asset that audience desires.
• Using design fundamentals in the building of a Bespoke brand by utilizing the brand's color, typefaces, and imagery.
• Using Softwares such as Canva, Illustrator, Indesign, Photoshop, XD etc. to promote the brand's identity through social media platforms such as Facebook and Instagram and paid promotion.
• Creating original designs and mockups for the brand's shirts, mugs, tumblers, and helping in printing.
• Provided high-quality mockups and designs for bespoke websites while utilizing On site, Off site and Technical SEO to boost overall sales upto 60%.
• Created a brand catalog / brochure and increased the overall networking for the brand.
• Designed print materials such as brochures, flyers and posters for marketing campaigns.

Bespoke Brand – (Minteefy)
Remote / Canada — Jan 2025 – Present

• Created and managed all visual branding for Minteefy, a cozy custom gift brand.
• Executed successful ad campaigns using Google Ads and Meta platforms, optimized for engagement and conversions.
• Built and managed the Shopify storefront with attention to user experience and brand consistency.
• Implemented SEO strategies to increase organic traffic and improve search rankings.
• Stayed ahead of design trends and integrated new tools to streamline workflow and maintain a fresh, current brand aesthetic.
• Edited photographs for use in digital media platforms including web banners and social media posts.
• Assisted in selecting colors, images, text style and layout for each project.
• Developed graphics, logos and layouts for product illustrations, company logos, and websites.

• Led a team of 5 members for the 'shell' brand, resulting in 12% growth in net revenue.
• Assisted customers with sales transactions totaling over $12,000.
• Completed opening, closing, and shift change functions 5 days a week.
• Hired 3 qualified candidates out of 58 and created 10 training modules using shell safety training.

• Helped the client in designing products promotions resulting in 20% viewers to the company's website, and 8% growth to the company's products using Brochures, Social media posts, exhibition Banner etc.
• Participated in brainstorming sessions with my team of 4 to generate creative ideas and designing within corporate brand guidelines.
• Paid close attention to detail and create low-fidelity sketches and prototypes before finalizing the design and using Adobe Software like Illustrator, InDesign, Photoshop, XD, Canva to produce a good marketing design and mockups.
• Developed and implemented 3 designs each for social media platforms to strengthened social media-based marketing campaigns and product promotions.

• Assisted in designing and researching specific needs/wants for 3 content websites for the brands users.
• Applied Design fundamentals in the creation of a fully functional websites using brand's color, fonts and images.
• Used HTML5, CSS3, JavaScript, Adobe XD in completion of the website by using strategized ways to leverage browser, mobile and tablet device platforms.
• Used the client given style and documents to fill website content and also reported to senior designers for the project completion.