Janine Liesner
Marina Del Rey
Summary
Enterprise sales director adept at driving revenue growth and fostering client relationships. Proven success in consultative sales of advertising technology solutions, resulting in the adoption of Innovid's platform. Adept at managing the entire agency relationship, ensuring client campaign success, and exceeding quarterly and annual goals. Strong analytical and technical skills in marketing tech, combined with a background in mass communications. Committed to professional development and community engagement as demonstrated through involvement in tech organizations and community service initiatives.
Overview
10
10
years of professional experience
Work History
DIRECTOR, ENTERPISE SALES
Innovid
02.2023 - Current
- Tasked to turn around low-growth operation by solidifying workflow processes, strengthening client relationships and improving communications supporting client advocacy.
- Managed teams to guarantee successful supply chain pipeline for markets.
- Mitigated costs while collaborating with vendors to manage inventory items.
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
SENIOR ACCOUNT EXECUTIVE
Innovid
07.2020 - 02.2023
- Maintained contact information database by keeping account details updated, clear and relevant.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Brought in over $[Amount] in revenue while managing multiple high-profile accounts.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
ACCOUNT EXECUTIVE
Innovid
12.2018 - 07.2020
- Understand brand goals & challenges to translate advanced technology into consultative advertising solutions (ad serving, omni-channel DCO, interactive creative, deprecation of GCM ID, R/F etc) + Sucessfully grown existing business & won new business, resulting in a portfolio growth of 100% + Accurately & effectively manages revenue pipeline, forecasting & pacing in Salesforce + Accounts : Toyota, Lexus, Suzuki, Farmers Insurance, Disney Studios, Disney+, ABC, FX
CUSTOMER SUCCESS MANAGER
Innovid
09.2017 - 01.2019
- Proactively & strategically identified opportunities & relevant solutions to retain & upsell top tier accounts + Met quarterly attainment targets + Made meaningful & relevant optimization suggestions to agencies to improve performance as well as decode data into actionable QBR presentations + Accounts : Honda, Acura, Toyota, Hyundai, Kia, Farmers, Disney Studios, Red Bull
SENIOR ACCOUNT MANAGER
Innovid
07.2017 - 09.2017
- Coordinated & lead strategic kickoff calls with creative agencies & media agencies to define business goals + Served as liaison between external clients & internal departments to ensure flawless, on-time delivery of campaigns + Spearheaded internal process improvements, resulting in company-wide efficiency + Exhibited leadership by being the go-to resource as point of escalation & SME
- POINTROLL - PHILADELPHIA, PA & LOS ANGELES, CA (
- Acquired by Sizmek Nov 2015)
ACCOUNT MANAGER
Innovid
03.2016 - 07.2017
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Oversaw new business development and customer servicing.
DIGITAL PROJECT MANAGER
PointRoll
04.2015 - 03.2016
- Independently was responsible of online advertising campaigns through all stages of the campaign lifecycle including conception, production & implementation - ranging in complexity from standard rich media to DCO + Selected to be reolated to Pointroll’s LA office to help grow, maintain culture, train & mentor
ASSOCIATE DIGITAL PROJECT MANAGER
PointRoll
07.2013 - 04.2015
- Reorganized engineering and development staff, as well as technical resources for ongoing projects, producing [Result].
- Liaised between research and production departments, coordinating iterative development efforts based on collected feedback.
- Collaborated with documentation [Job title]s, confirming accuracy and comprehensibility of literature related to new [Product of Service] releases.
- Designed project workflows based on desired product requirements, accounting for available time and [Type] resources.
Education
BACHELOR OF ARTS - MASS COMMUNICATIONS, MINOR THEATRE ARTS
Bloomsburg University of Pennsylvania
Skills
- COMPUTERSKILLS
- Proficient in
- Microsoft Office, Salesforce, Winmo, Sellercrowd, Confluence, JIRA, Slack, Box, ZenDesk
- Datorama & Zoom
- Knowledge of DSPs, Walled Gardens, ADH, GCM, DMPs, Audience Measurement & Verification
- Technologies
- Understanding of HTML, VAST, VPAID & Javascript
Timeline
DIRECTOR, ENTERPISE SALES
Innovid
02.2023 - Current
SENIOR ACCOUNT EXECUTIVE
Innovid
07.2020 - 02.2023
ACCOUNT EXECUTIVE
Innovid
12.2018 - 07.2020
CUSTOMER SUCCESS MANAGER
Innovid
09.2017 - 01.2019
SENIOR ACCOUNT MANAGER
Innovid
07.2017 - 09.2017
ACCOUNT MANAGER
Innovid
03.2016 - 07.2017
DIGITAL PROJECT MANAGER
PointRoll
04.2015 - 03.2016
ASSOCIATE DIGITAL PROJECT MANAGER
PointRoll
07.2013 - 04.2015
BACHELOR OF ARTS - MASS COMMUNICATIONS, MINOR THEATRE ARTS
Bloomsburg University of Pennsylvania
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