Summary
Overview
Work History
Education
Skills
Board Positions
Timeline
Generic

Janine Brisbois

East Gwillimbury,ON

Summary

An experienced Sales Executive and Business Leader with a proven track record of developing customer relationships and building teams in a fast paced environment. With over 25 years of successful, progressive experience in Sales and Business Management, I bring a positive, creative, goal-oriented approach to the business, leading teams and colleagues to find solutions in order to achieve success.

Overview

30
30
years of professional experience

Work History

SVP Sales - Digital & Alternative Channels

MGA Entertainment
05.2022 - Current
  • Renegotiated Amazon Terms and restructured business to improve profitability for both MGA and Amazon, returning business to growth.
  • Working with the Internal Digital Management Team, identified opportunities to improve business process flows and productivity, resulting in >95% score on both Target's and Walmart's Digital Scorecards.
  • Increased Points of Distribution by over 90,000 doors in 2023 by opening new accounts and increasing listings across Alternative Channels.

VP Sales - Digital & Alternative Channels

MGA Entertainment
08.2020 - 05.2023
  • Re-organized Alternative Channel Team to improve internal talent and reduced costs of external Sales Reps by 11%.
  • Removed distributors across Europe to create an Amazon Regional Team and gain alignment to global terms and standardize regional pricing, growing business by 50%.

VP Sales - Digital Team

MGA Entertainment
05.2018 - 08.2020
  • Spearheaded cross-functional digital initiatives to take MGA's digital penetration from 8% to 25% in 18 months.
  • Hired and managed employees to build unified approach to Amazon business in all direct markets, aligning terms to reduce cost of business by 2% and building global exclusive program delivering incremental $13 million topline sales.

VP Sales - Toys R Us North America

MGA Entertainment
10.2017 - 05.2018
  • Collaborated with senior management to develop strategic initiatives and short term goals in order to continue business but protect MGA's interests while navigating TRU bankruptcy.
  • Ensured each team member was hired onto another team when we closed business in April.

VP National Accounts

MGA Entertainment, Canada
10.2005 - 10.2017
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue, achieving corporate goals every year.

Sales Director

Mattel Canada
08.1999 - 09.2005
  • Created innovative sales strategies for Walmart and Toys R Us through evaluating market trends and competitive offerings.

National Account Executive

Proctor & Gamble
03.1994 - 08.1999
  • Successfully sold programs, gained distribution, and accurately forecasted business to achieve sales objectives and related metrics.

Education

Coaching For Success -

Goldgrab Leadership Coaching
Toronto, ON
04.2004

Bachelor of Arts - Business & Psychology

Bishop's University
Lennoxville, Quebec
04.1993

Skills

  • Strategic Planning & Business Development
  • Building High Performance Teams
  • KPI Development & Tracking
  • Budget Preparation & Management

Board Positions

Newmarket Stingrays Swim Club

June 2022 - Present: President

June 2017 - May 2022: Director of Membership

Timeline

SVP Sales - Digital & Alternative Channels

MGA Entertainment
05.2022 - Current

VP Sales - Digital & Alternative Channels

MGA Entertainment
08.2020 - 05.2023

VP Sales - Digital Team

MGA Entertainment
05.2018 - 08.2020

VP Sales - Toys R Us North America

MGA Entertainment
10.2017 - 05.2018

VP National Accounts

MGA Entertainment, Canada
10.2005 - 10.2017

Sales Director

Mattel Canada
08.1999 - 09.2005

National Account Executive

Proctor & Gamble
03.1994 - 08.1999

Coaching For Success -

Goldgrab Leadership Coaching

Bachelor of Arts - Business & Psychology

Bishop's University

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Janine Brisbois