Janelle Ward

• Founder and primary consultant who supports executive teams as an architect for increasing brand visibility and facilitating reputation management. By designing marketing collateral and templates for traditional and new media, I conceptualize strategies for digital marketing campaigns and create SEO-optimized social media tactics.

• Launched the redesigned website in April 2024, delivered an uplift of 64.4% in traffic in the first 30 days and converted latent repeat visitors into sales by implementing email marketing flows.
• Implemented and maintained SEO tactics to expand market share in North America, boosting revenue, customer engagement, and client retention.
• Raised Share of Voice by 11% in 60 days, repositioning to a place of dominance in manufacturing.
• Developed engaging strategies and created content for the digital ecosystem by designing, copywriting, and scheduling posts, reels, stories, videos, and audio prompts for the website, blogs, email flows, e-marketing promotions, and social media channels.
• Solidified brand consistency across marketing platforms.
• Established partnerships with complementary brands for co-marketing opportunities that maximize exposure while minimizing costs.

• Achieved a 13% average uplift in annual revenue for clients, by directing teams of copywriters, designers, and implementation specialists in delivering lucrative email marketing campaigns
• Developed comprehensive marketing plans, leading to successful product launches and increased market share.
• Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.

• Co-authored, redesigned and launched the company website in August 2021.
• Magnified brand visibility, awareness, and engagement through strategy development, setting-up, and mobilizing social channels.
• Created content, scheduled and managed all aspects of digital messaging including B2B and B2C copy-writing, artwork and video production.

Digital Media Strategist, Group (May 2017- November 2019)

• Promoted to the executive management team for the group of media companies spanning newspapers, publications, radio and digital media.
• Mentored a team of three and surpassed the 12-month sales target of an annual uplift of US $250,000 in less than 7 months.
• Increased digital subscriptions by 12% for newspapers and 8% for magazines by revising the digital strategy and partnering with Marketing and Advertising Sales departments to implement it.

Senior Marketing Communications Officer (April 2014-May 2017)

• Delivered uplift in paid subscribed entries for Nation Funathalon Charity (walk/run) 5K event from 2,500 in 2013 to 9,500 in 2016.
• Identified new business opportunities by developing customizing app deliverables, increasing digital publication subscriptions by 54%.

• Extended the brand of the AAA 5-Diamond leading luxury resort of the Caribbean into an interactive and engaging online experience by developing a guest App, scripting website content, monthly e-newsletters, and direct emails.
• Implemented and defined the social media strategy for the resort from the ground up on Facebook, Twitter, YouTube, LinkedIn, Instagram and TripAdvisor platforms.
• Fulfilled public relations functions including hosting international press and coordinating media junkets.