Jane Grinnell

A British-style gastropub recognized for exceptional food, great spirits and a well-established client base. Supporter of community and local music.

• Managed day-to-day business operations including food & beverage, financial, industry regulatory compliance, staffing, marketing & social media, entertainment.
• .Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Implemented marketing strategies to increase brand awareness and attract new customers.
• Evaluated industry competition and market conditions regularly to maintain a competitive advantage in the marketplace.
• Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.

Independent marketing, communications and branding consultant with an accomplished record of helping companies define and articulate their unique brand value and attributes, translating these into strategies, programs and plans to support business objectives.

• Provided strategic and tactical expertise in the development and implementation of integrated marketing and communications plans to engage and align internal and external audiences.
• Excel at understanding and interpreting complex ideas and technical concepts; effectively articulating into relevant information that resonates with stakeholders.
• Areas of expertise: strategic plan development & consultation, integrated marketing & communications plans, digital marketing & social media strategy & management, brand strategy & management, writing & editing, presentation development, research & analysis, media relations, crisis communication & reputation management, event planning, project & program management, business development.
• Client-base included manufacturing, engineering, government, small, mid-size, and large global corporations.

Responsible for strategic planning, marketing, communications, branding, budgeting, business development and business plan support, RFP and proposal support, industry training and certification program management.

• Evaluated team and department functions. Established more clearly defined structure and roles, improving efficiency and productivity.
• Initiated and implemented company-wide name change and rebrand (30+ facilities).
• Successful roll-out and training (in person and virtual) of newly updated CRM program.
• Led the development and launch of new corporate website, including RFP development, supplier selection, site design, architecture, and content development.
• Conceived and implemented an automated RFP search and vetting process to drive efficiency and improve selection results.
• Played an integral role in redefining the client/business development and engagement process. Included establishing a more client-centric approach to sales: leveraging client relationships across multiple service lines, with the goal of reducing business line silos, improving internal collaboration, and increasing business opportunities.

Responsibilities included Business Development, Client Relationship Management, Sales Team Leadership, Marketing, Communications and Branding.

• Worked with numerous clients to successfully develop fully integrated marketing and tradeshow programs, including booth/display design, build, installation, staff training, promotion, lead generation and tracking, program evaluation and measurement.
• Pursued and awarded largest multi-year contract in Company history.
• Grew client base though cold calling, networking, and capitalizing on new opportunities.
• Successfully implemented a company-wide rebrand.

Responsible for Corporate marketing, communications, branding, team leadership, supplier management, budget development and management.

• Three-time recipient of 'Most Outstanding Performance in a Sales or Marketing Role', amongst 300 peers. Nominated and chosen by management and peers.
• Led the successful development and implementation of company-wide rebrand (100+ facilities), including a new website and corporate identity brand guidelines.
• Successfully managed all Corporate automotive-related events, including tradeshows, customer-specific technology shows, annual shareholders meeting, annual sales meeting, innovation awards, investor meetings, video production.
• Well versed in writing, editing and critiquing communications and presentations for all levels of management.
• Collaborated cross-functionally with global teams to establish best practices for marketing, communications, and brand consistency
• Marketing and communications lead for an IPO (Initial Public Offering).
• Professionally trained in Crisis Communications and Reputation Management
• Nominated and elected to the Automotive Executive Communications Council and the Automotive Public Relations Council