Jane Gilbert

• Provide strategic communications counsel to clients in public and not-for-profit sectors.
• Services include planning, coaching, research, writing, editing.
• Presenter/ host and facilitator for public events.

Led, developed and implemented communications planning, government and media relations, issues management, internal communications and French language services for Canada’s leading non-profit land conservation organization. One of seven members of Executive Management Group steering the national organization and reporting progress to National Board. Reported to the CEO.

• Delivered comprehensive integrated communications program to drive awareness, positioning and support fundraising success.
• Crafted time-sensitive content and initiatives to ensure key messages reached core audiences (partners, donors, public).
• Proactive analysis and response to mitigate emerging issues and crises that had potential to significantly impact brand and mission (regional, provincial, federal).
• Managed media relations program, producing exponential growth across multiple channels, building trust and credibility with media practitioners that resulted in overwhelmingly positive coverage.
• Strategic lead for website, blog and social media initiatives.
• Established policies and quality control to ensure unified voice, adherence to plain language standards, CP Style, as well as ethical and inclusive content creation.
• Developed productive relationships with partners, including governments and Indigenous communities, to support and align communications efforts.
• Managed more than 100 media events, securing presence of high profile participants including the Prime Minister, federal, provincial and Indigenous dignitaries.
• Politically astute with a proven ability to make sound judgments managing brand awareness and reputation.
• Built, managed and mentored a team of 14 high-performing communications professionals.

Member of Senior Management Team ensuring science programming met corporate editorial mandate and exceeded performance targets. Oversaw editorial content and design of suite of programs.

• Executive production role for innovative, Gemini-nominated series, SciQ, in partnership with Smithsonian Networks, U.S. The dynamic HD series explores science and adventure for a core youth demographic. Built team, created program concept, managed production, produced and wrote series.
• Generated revenue stream for company, with creation of weekly series for global broadcast clients, ($500,000 profit, on Asian contract alone).
• Increased market penetration of Discovery Channel Canada/EPI brand in Asia, Europe and US through production of high-quality factual programming, and development of broadcast relationships, reach of 113 Million subscribers in 23 Asian countries, 45 Million subscribers in US.
• Managed 70 hours of annual programming for international partners - The Science Channel US, Discovery Channel Latin America, Discovery Channel Asia, and Spiegel Television, Germany.

Led 160 hours of award-winning programming per season. Reported to VP of Programming.

• Editorial leadership of flagship program, Daily Planet, posted audience growth of 52% in 2004, 32% in 2005 (Adults 25-54).
• Daily management of 40-person production team.
• Sourced and secured documentaries worldwide daily current events program.
• Supervised special projects including: Tsunami - the highest rated one-hour special of the year, and Expedition Everest - 6-week project following Canadian team to the summit.

• Host for multiple Newsworld broadcasts including Politics, and live specials.
• Writer / Producer for news programs including, The National, Politics, and hourly newscasts.

• General assignment reporter
• Morning news host