Jane Cho Dehdashti
Mercedes-Benz of Anaheim
Irvine
29
years of professional experience
Dedicated with 28 years of experience in the automotive industry, specializing in online lead management and digital sales processes. Proven track record in directing internet sales and business BDC departments, enhancing conversion rates through strategic collaboration with marketing teams, and training staff on best practices. Skilled in utilizing CRM software and sales analytics to optimize performance and deliver a premium customer experience. Also a professional photographer with a passion for marketing. Solid foundation in coordinating marketing activities and campaigns. Successfully managed multiple teams while enhancing visibility and engagement.
Work History
Finance Manager
1 Month- Manage deal funding, ensuring accurate retail contract submissions and timely lender follow-up.
- Review finance documents for compliance with dealership, lender, and regulatory requirements.
- Structure finance and lease options aligned with customer needs and credit profiles.
- Coordinate with sales and management teams to streamline deal processing and delivery.
Director of Internet Sales & Business Development
3 Years 8 Months- Developed marketing strategies with General Manager and OEM, and managed selection and engagement of third-party lead providers to generate opportunities.
- Managed dealership website content to maintain clear, transparent presentation of offers.
- Directed Internet Sales Representatives and Business Development team operations to support sales development.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented workflow adjustments that increased team accountability and operational efficiency.
- Analyzed CRM activity to strengthen lead follow-up and showroom performance.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Monitored sales funnel activity to improve follow-up, appointment setting, and lead conversion.
Marketing Coordinator
14 Years 4 Months- Coordinated digital marketing campaigns across social media, email, and dealership website channels.
- Updated vehicle inventory, promotional content, and landing pages to support lead generation.
- Managed event planning, showroom promotions, and community outreach initiatives.
- Collaborated with sales teams to align marketing materials with current inventory and offers.
- Monitored campaign performance and prepared reports for leadership review.
- Maintained brand standards across advertisements, graphics, and customer communications.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Resale Coordinator
7 Years 11 Months- Directed reconditioning workflow to prioritize inspections, repairs, and delivery readiness.
- Inspected reconditioned units for quality, completeness, and compliance with dealership standards.
- Collaborated with sales and inventory teams to align unit readiness with demand.
- Managed budgetary constraints effectively, prioritizing spending in alignment with departmental goals and revenue targets.
Sales Assistant
6 Years- Coordinated customer follow-up and appointment scheduling to support sales flow.
- Prepared vehicle paperwork, purchase documentation, and delivery files with strong accuracy.
- Maintained CRM records, lead updates, and customer notes for consistent pipeline visibility.
- Communicated financing, trade-in, and inventory details to support sales team transactions.
- Assisted customers through vehicle selection, test drives, and purchase process questions.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
- Product specialist with ongoing training to stay updated on current products, promotions, and industry trends.
Skills
Budget forecasting
Performance analysis
Coaching and training
Proficient in Microsoft Word
Excel
and PowerPoint
Proficient in Adobe Photoshop
Timeline
Finance Manager
Mercedes-Benz of Anaheim
09.2026 - CurrentRead More
Director of Internet Sales & Business Development
Mercedes-Benz of Anaheim
01.2023 - 09.2026Read More
Marketing Coordinator
Mercedes-Benz of Anaheim
12.2011 - 04.2026Read More
Resale Coordinator
Mercedes-Benz of Anaheim
01.2004 - 12.2011Read More
Sales Assistant
Fletcher Jones Motorcars
01.1998 - 01.2004Read More