Dynamic sales professional with over 16 years of experience in the beauty and entertainment industries, specializing in B2B sales for the past 6 years. Proven track record of driving revenue growth and building strong client relationships through strategic account management and targeted marketing initiatives. Adept at identifying market trends and leveraging insights to develop innovative solutions that meet client needs. Strong communicator and collaborator, committed to delivering exceptional customer experiences and exceeding sales targets.
Managed and coordinated key accounts nationwide, ranging from small retailers to large chain businesses, resulting in an increase in sales revenue.
Developed and executed strategic plans tailored to each account, leading to enhanced customer satisfaction and loyalty.
Conducted regular meetings and presentations with clients to discuss business, sales reads, identify growth opportunities, and address any concerns.
Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
Strengthened client relationships through regular communication and effective problemsolving.
Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
Attended industry trade shows and networking events to promote products and establish valuable connections.
Built and maintained strong client relationships to drive business growth.
Collaborated with internal teams, including marketing and logistics, to ensure seamless execution of account initiatives and timely resolution of client issues.
Prepared and presented comprehensive reports on account performance and market trends to senior management, providing actionable insights for future strategies.
Certified make-up artist and state licensed cosmetologist of 16 years.
Ability to execute a variety of make-up looks, manage/schedule upcoming events and appointments, teach/lead educational classes.
Specialize in multiple settings including bridal, ecommerce, fashion, film and print, conduct private makeup lessons and makeup seminars.
Skilled in enhancing features, on camera makeup both film and photo.
Superior knowledge in all makeup styles/tips and worked with all ethnicities.
Experience in working on set, with a fast paced work life style.
Used social media marketing to grow business, stayed on trend with eye catching content and looks to build and grow clientele.
Responsible for monitoring small and key wholesale business to business accounts.
Data entry, creating PO’s, Ensure all orders are packed and invoiced. Research and discover all new and upcoming businesses for possible new prospects.
Built long-lasting client relationships through excellent customer service and consistent followups.
Open new accounts , Host trade shows and sales events at new retailers.
Introduce new products and make sure all businesses are up to date with all knowledge of product and company. Travel to any new opened accounts, train and educate employers and businesses.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Be the main contact for all wholesale accounts, making sure excellent is toner service is always delivered. Worked alongside with marketing team to create content for social media platforms which included tiktok,
Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Instagram, Facebook, and our company website. Responsible for brainstorming on content creation that can build clientele and are also on trend. Given the duties of Influencer reach out/ search and care package building , along with collaborations.
Trained team members in successful strategies to meet operational and sales targets. Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets. Opened inventory boxes and restocked shelves. Processed cash, credit, debit and check payments. Counted out cash drawers and balanced totals. Opened and closed store 4 days per week by counting registers, making deposits and storing and filing all daily reports. Rotated stock according to dates and protocols. Accepted and processed customer returns. Monitored security areas during busy times. Provided sales feedback to management to address concerns in sales reports. Completed store opening and closing procedures. Trained and mentored new employees.
Evaluated competitor activities and adjusted tactics accordingly to maintain a competitive edge in the marketplace.
Established strong relationships with key industry influencers for mutually beneficial partnerships.
Built strong relationships with industry professionals and influencers.
Created content and promotional materials to drive engagement and conversions.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Coordinated with design and media teams to develop high-quality creative assets.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Boosted brand awareness by developing and implementing innovative marketing strategies.
Client Consultations: Provide personalized makeup consultations, assessing client needs and preferences to create desired looks for various occasions.
Application Techniques: Utilize a range of techniques and products to apply makeup that enhances clients' features, ensuring high-quality results.
Product Knowledge: Stay updated on the latest makeup trends, techniques, and product launches, and educate clients on application and skincare.
Retail Sales: Recommend and sell makeup products to clients, achieving individual and store sales targets.
Sanitation Practices: Maintain a clean and organized work area, ensuring all tools and products adhere to hygiene standards.
Store Operations: Assist in opening and closing the store, ensuring all operational procedures are followed.
Team Leadership: Lead by example during shifts, providing support and guidance to team members and ensuring exceptional customer service.
Inventory Management: Monitor stock levels and assist with inventory counts and reorders, ensuring availability of key products.
Sales Goals: Support the achievement of store sales goals by promoting teamwork and motivating staff during peak hours.
Customer Service: Address customer inquiries and resolve any issues, ensuring a positive shopping experience for all clients.