Jan Hall
Camarillo,CA
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
21
21
years of professional experience
Work History
Marketing Manager
JH Biotech, Inc.
Ventura, CA
02.2024 - 04.2026
- Developed and implemented comprehensive marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams to execute integrated marketing campaigns across digital, print, and event platforms.
- Analyzed market trends and consumer insights to inform product development and positioning strategies.
- Managed budget allocations to optimize resource use and maximize ROI on marketing initiatives.
- Collaborated with sales teams to align marketing efforts with revenue goals and customer engagement strategies.
- Mentored junior marketing staff, fostering skills in campaign execution and performance analysis.
- Established metrics for assessing campaign effectiveness, driving continuous improvement in marketing activities.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Wrote and distributed press releases to increase brand visibility.
National Marketing Director
Primitive Collections
07.2017 - 09.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Created comprehensive online portfolios with Wayfair, Amazon, Overstock, HOUZZ, The Classy Home, Cymax, & Urban Home
- Managed entire product submission process for E-commerce / copy writing process including over 12,000 images in Dropbox
- Created National Salesforce portal within AMP
- Implemented inventory syncing system from Quick Books
- Created 2 in house websites for maximum sales on Shopify
- Created sales and marketing strategies to foster achievement of revenue goals.
- Created weekly newsletters
- Created shipping methods
- Managed all social media's
Marketing Director
Urban Home Furniture
03.2007 - 05.2017
- Developed a cohesive, incentivized team, focused on excellence in customer service for 10 retail stores/750 employees and in house online presence
- Developed team selling training techniques
- Reviewed store layouts with in house merchandiser/designers
- Composed monthly promotions, coordinated marketing and advertising
- Set sales goals, rewards systems and expectations for staff
- Increased sales to $20MM with multiple product portfolios over an 11 year period
- Managed comprehensive campaign: traditional and digital marketing and advertising
- Designed, developed and managed creative and strategic branding for instore and media – both traditional and digital
- Produced and directed multiple commercials for major networks
- Developed zip code targeted strategies HHI 5 counties in Southern CA
- Created wholesale division for Primitive Collections.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
Marketing Director
Star Marketing & Media
Santa Rosa Valley, CA
01.2005 - 01.2007
- Managed budget, media and creative campaigns for multiple clients; Urban Home, Rack Room Shoes, Los Robles Hospital, Hospice of the Conejo & Westlake Village Inn
- Wrote and produced an award-winning media campaign for The Gamma Knife Center, one of two brain cancer treatment centers in the world
Education
BA - Communications & Marketing
Geneseo State University
Geneseo, NY05.1986
Skills
- Key decision making
- Team Leadership
- Analytics
- E-commerce
- Facebook /Instagram /Pinterest
- Database Management
- SEO /SEM / Google AdWords
- Digital marketing
- CRM management
- Product launches
- Advertising campaigns
- Direct mail campaigns
- Media buying
- Press releases
Additional Information
- Received Multiple Marketing & Communications Certificates from Google 2022-2024.
- Media Awards - Award-winning media campaign for The Gamma Knife Center Thousand Oaks CA
- https://www.linkedin.com/in/jan-hall-42355a19/
Timeline
Marketing Manager
JH Biotech, Inc.
02.2024 - 04.2026
National Marketing Director
Primitive Collections
07.2017 - 09.2023
Marketing Director
Urban Home Furniture
03.2007 - 05.2017
Marketing Director
Star Marketing & Media
01.2005 - 01.2007
BA - Communications & Marketing
Geneseo State University