Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

JAMILA GRIFFITH

Toronto,ON

Summary

Results-driven business specialist with 7 years of experience in sales and marketing, and 2 years in recruitment and talent coordination. Proven track record in executing impactful marketing campaigns, nurturing stakeholder relationships, and overseeing cross-functional projects from inception to fruition. Skilled at aligning marketing, sales, and administrative functions to achieve business goals in fast-paced sectors such as finance, real estate, and professional services. Proficient in CRM systems, data-driven strategies, and streamlining processes. Currently pursuing a mid-level position in sales, marketing, or business operations to drive business growth and further develop expertise.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Strategist

SHOPSMART INC
06.2013 - Current
  • Lead innovative marketing initiatives to enhance brand visibility and drive sales growth through data-driven strategies.
  • Conduct ongoing market research and competitor analysis to uncover growth opportunities, resulting in optimized messaging and a 20% increase in campaign performance.
  • Provide strategic input on international product diversification during business trips to China, Panama, and the UK, contributing to 12% expansion in product offerings.
  • Leverage platform analytics to develop and execute social media campaigns, driving 35% increase in engagement and expanding audience across Facebook and Instagram.
  • Collaborate with senior leadership across departments to execute cost-efficient marketing strategies, maintaining brand visibility while lowering campaign expenses.

Recruitment Coordinator

ROYAL BANK OF CANADA, CAPITAL MARKETS
02.2020 - 04.2023
  • Reduced time to fill for key roles by implementing an efficient applicant tracking workflow in Workday.
  • Partnered with HR Business Partners and Hiring Mangers to schedule and manage 150+ interviews quarterly, ensuring a seamless candidate experience and 97% interview completion rate.
  • Managed applicant tracking system (ATS) workflows and maintained data accuracy across platform (e.g., Workday), enabling real-time talent pipeline insights and compliance with internal audit standards.
  • Created and distributed branded offer letters, conducted reference checks, and managed onboarding logistics for new hires, contributing to a 98% offer acceptance rate.
  • Delivered weekly recruitment activity reports, and candidate pipeline updates to support Capital Markets hiring teams in data-driven decision making.

Marketing Coordinator

RIOCAN, REITS
09.2021 - 12.2021
  • Prepared annual marketing plan and budget, promotional event calendar outlining key seasonal dates and updated entire property website through Retail Hub account.
  • Oversaw vendor relationships and processed 30+ monthly invoices, supporting marketing spend accuracy and adherence to budget controls.
  • Produced custom marketing materials in collaboration with tenants and brokers, contributing to faster lease up of available units and improved tenant retention.
  • Managed content updates across 20+ property websites through Retail Hub account, ensuring accurate listings and timely promotions to support leasing and foot traffic goals.
  • Executed annual marketing plan across a national portfolio of commercial properties, enhancing tenant visibility and increasing shopper engagement during key seasons.

Equity Marketing Associate, Corporate Access & Equity Marketing

SCOTIABANK GLOBAL BANKING AND MARKETS
07.2020 - 07.2021
  • Enhanced CRM data accuracy by 35% implementing standardized processes for tracking marketing touchpoints in Salesforce.
  • Supported Equity Sales & Trading teams by maintaining and updating client databases in Salesforce and Brokertrak, ensuring 98% data integrity.
  • Coordinated logistics and prepared marketing materials for 40+ non-deal and deal road shows, contributing to a 25% increase in investor participation year-over-year.
  • Managed end to end planning and virtual execution of the Global Equity Conference Series, facilitating 200+ one on one and group investor meetings across 3 major sectors.
  • Created and formatted 50+ roadshow schedules in Salesforce, meeting 100% compliance and delivery deadlines while reducing scheduling errors by 30%.

Customer Experience Associate

SCOTIABANK
10.2019 - 07.2020
  • Delivered exceptional customer service by efficiently processing transactions, resolving account issues and maintaining accuracy.
  • Processed 90-120 daily customer transactions(deposits, withdrawals, payments) with 98% accuracy, minimizing reconciliation errors.
  • Promoted and explained banking products, driving a 15% increase intake of credit cards and savings accounts.
  • Verified and processed loan, mortgage, and utility payments supporting lending operations and branch performance metrics.
  • Maintained detailed transaction records to support audit readiness and enhance operational efficiency.

Direct Customer Advisor

SHAW COMMUNICATIONS, GATESTONE COMPANY INC
08.2018 - 10.2019
  • Consistently exceeded sales targets by 20% through personalized service and product recommendations, enhancing customer satisfaction and loyalty.
  • Delivered personalized recommendations on TV and Internet packages, contributing to a 20% increase in customer plan upgrades.
  • Resolved billing inquiries and account discrepancies with 98% accuracy, ensuring timely and fair adjustments.
  • Promoted Shaw products through targeted needs-based selling, consistently meeting or exceeding monthly sales conversion targets by 15%.
  • Handled high volume inbound calls and resolved technical and account issues in a single interaction 85% of the time, improving first call resolution rates and overall customer satisfaction.

Education

Bachelor of Arts - Marketing Management

Edinburgh Napier University

Advanced Diploma - Business Administration – Marketing

George Brown College

Skills

  • Marketing strategy development
  • CRM Systems & Business Technology (Salesforce, Broker Trak, Dealogic, ONE(access))
  • Talent sourcing proficiency
  • Client relationship management
  • Analytical marketing strategies
  • Proficient in Illustrator, InDesign, and Photoshop
  • Cost control and analysis
  • Leadership in cross-functional teams
  • Social media strategy
  • Proficient in Microsoft Office and Workday

Certification

  • Certified Scrum Master (CSM) Scrum Alliance, December 2023
  • Digital Marketing & E-commerce Professional Certification Coursera, Ongoing

Languages

English
Full Professional

Timeline

Marketing Coordinator

RIOCAN, REITS
09.2021 - 12.2021

Equity Marketing Associate, Corporate Access & Equity Marketing

SCOTIABANK GLOBAL BANKING AND MARKETS
07.2020 - 07.2021

Recruitment Coordinator

ROYAL BANK OF CANADA, CAPITAL MARKETS
02.2020 - 04.2023

Customer Experience Associate

SCOTIABANK
10.2019 - 07.2020

Direct Customer Advisor

SHAW COMMUNICATIONS, GATESTONE COMPANY INC
08.2018 - 10.2019

Marketing Strategist

SHOPSMART INC
06.2013 - Current

Advanced Diploma - Business Administration – Marketing

George Brown College

Bachelor of Arts - Marketing Management

Edinburgh Napier University

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