Accomplished Senior Account Executive at Persona PR, a full-service talent public relations firm with offices in Los Angeles and New York City. As one of the most reputable public relations agencies to emerge in the entertainment business in the past decade, Persona PR has become known for being on the forefront of new advances in media nationally and internationally. Our clientele includes award winning actors in film, television and accomplished directors, writers, producers, and musicians, Also housed at Persona PR are New York Times bestselling authors, digital creators lifestyle experts, and fashion- based clientele.
- Execute all facets of individualized client campaigns, from start to finish with limited input/oversight from our President/CEO.
- Facilitate new business opportunities, including direct referrals, & spearhead client signings, while overseeing support staff. Currently billing over 70k for the month of February 2024.
- Extremely experienced in covering client events, photoshoots, press junkets, and all publicity-related activities (patching phone interviews, in-studio appearances, etc.), as well as red-carpet events (award shows, premieres, venue openings & galas), and client travel.
- Oversee the coordination of client schedules, memos, & complex itineraries.
- Oversee event submissions and award season support for clientele, including campaign strategy & procuring top industry media placements.
- Maintain outstanding media relationships, and actively secure top-tier, national & international press placements.
- Highly experienced in brainstorming creative pitch angles & ideas for clients, as well as biographical, pitch, and press release writing.
- Interact, coordinate, and build/maintain great working relationships with major Hollywood studios, networks, talent reps, members of the media (online/print/TV/audio, etc.), glam/styling agencies & their individual artists, and more.
- Creative direct & execute editorial photoshoots from start to finish: hiring photographers, securing studios, mood board creation, glam team selection, + finalizing all images with the clients for editorial use throughout their campaigns.
- Proficient in MuckRack, Cision, Fashion Monitor, IMDb, Influencer Intelligence, and Microsoft Office.