Summary
Overview
Work History
Education
Timeline
Generic

Jamie Veal

Los Angeles,CA

Summary

Accomplished Senior Account Executive at Persona PR, a full-service talent public relations firm with offices in Los Angeles and New York City. As one of the most reputable public relations agencies to emerge in the entertainment business in the past decade, Persona PR has become known for being on the forefront of new advances in media nationally and internationally. Our clientele includes award winning actors in film, television and accomplished directors, writers, producers, and musicians, Also housed at Persona PR are New York Times bestselling authors, digital creators lifestyle experts, and fashion- based clientele.

Overview

6
6
years of professional experience

Work History

Senior Account Executive

Persona PR
03.2022 - Current

- Execute all facets of individualized client campaigns, from start to finish with limited input/oversight from our President/CEO.
- Facilitate new business opportunities, including direct referrals, & spearhead client signings, while overseeing support staff. Currently billing over 70k for the month of February 2024.
- Extremely experienced in covering client events, photoshoots, press junkets, and all publicity-related activities (patching phone interviews, in-studio appearances, etc.), as well as red-carpet events (award shows, premieres, venue openings & galas), and client travel.
- Oversee the coordination of client schedules, memos, & complex itineraries.
- Oversee event submissions and award season support for clientele, including campaign strategy & procuring top industry media placements.
- Maintain outstanding media relationships, and actively secure top-tier, national & international press placements.
- Highly experienced in brainstorming creative pitch angles & ideas for clients, as well as biographical, pitch, and press release writing.
- Interact, coordinate, and build/maintain great working relationships with major Hollywood studios, networks, talent reps, members of the media (online/print/TV/audio, etc.), glam/styling agencies & their individual artists, and more.
- Creative direct & execute editorial photoshoots from start to finish: hiring photographers, securing studios, mood board creation, glam team selection, + finalizing all images with the clients for editorial use throughout their campaigns.
- Proficient in MuckRack, Cision, Fashion Monitor, IMDb, Influencer Intelligence, and Microsoft Office.

Account Executive

Persona PR
05.2021 - 03.2022
  • Tracking/monitoring client press, sending press placements to clients.
  • Social media support for clientele.
  • Covering client events, photo shoots, press junkets, and all publicity related activities, staffing red carpet events including award shows, premieres, venue openings and galas.
  • Tracking media contact changes, sharing updated contact information with the LA and NYC teams.
  • Awards season support for clientele (campaign strategy & media placements)
  • Pitching to media and securing press placements (national and international)
  • Coordinating client schedules, sending memos, and handling complex itineraries
    Reaching out for gifting and branding partnerships for clientele
  • EPK creation and coordination with in house designer

Account Executive

East 2 West Collective
09.2017 - 05.2021
  • Provide administrative support including setting up conference calls, meetings, taking notes, and other tasks as needed
  • Book travel arrangements and build detailed travel itineraries (air, hotel & ground transportation)
  • Monitor press clippings for clients, track media impressions.
  • Collaborate with the CEO in brainstorming pitch angles
  • Researching potential leads and putting together business proposals.
  • Handle incoming press requests and research press contacts at media outlets
  • Craft, review and edit press materials including press releases and alerts
  • Hire and manage interns

Education

Bachelor of Science - Journalism, Broadcast

University of Arizona
Tucson, AZ
05.2017

Timeline

Senior Account Executive

Persona PR
03.2022 - Current

Account Executive

Persona PR
05.2021 - 03.2022

Account Executive

East 2 West Collective
09.2017 - 05.2021

Bachelor of Science - Journalism, Broadcast

University of Arizona
Jamie Veal