JAMIE LO
Global Revenue Leader
Halifax,NS
Summary
Results-driven, entrepreneurial International Sales Executive with forward-thinking approach centered on company success, culture creation, and professional development. Experience in every facet of the sales pipeline, contract creation/negotiation, and marketing collaboration. Demonstrated track record of building successful teams, benchmark setting results, and managing brands from start-up phase into profitable operations across multiple industries.
Overview
18
18
years of professional experience
Work History
SENIOR DIRECTOR OF SALES
DASH HUDSON
12.2023 - 03.2024
- Led entire sales organization of Sales Development Representatives and Account Executives, overseeing all aspects of the sales funnel.
- Achieved the most Sales Qualified Leads in company history in first quarter in the role with only 60% team capacity.
- Created new Sales Development Playbook and layered KPI algorithms to drastically increase activities and accountability.
- Improvement departmental satisfaction (Net Promoter Score) by 40% within one month of taking over team.
DIRECTOR OF SALES
DASH HUDSON
06.2022 - 12.2023
- Managed Account Executives sales team to the most annual New Business Revenue in Dash Hudson 10 year history in first year in the role while navigating shift from sales led model to product led growth.
- Significantly advanced team Sales Enablement and pricing structure to win more Enterprise level accounts in a single year than in the company's previous 9 years combined.
- Revamped and led sales journey and contract legal review process to reduce days-to-close by 50%.
- Developed and drove Go-to-Market strategy to open opportunities in new, undermined verticals.
- Negotiated all high-level contracts with key accounts.
- Reduced first-year churn by 20% through more effective onboarding and measured support structure by the AEs.
PARTNER
EFFECTIVE LEADERSHIP
01.2021 - 03.2024
- Owner of contract with multi-national payment systems to fill Regional and Field Sales roles across Canada
- Consultant on sales training curriculum used by ATEA, Nu-West, Engineered Air, Western Financial Group et al.
MAJORITY OWNER, CO-FOUNDER, CEO
REGINALD BEAUTY INC.
01.2021 - 03.2024
- Creator of private eCommerce beauty brand, local distribution network, and consulting services, providing international brands a road map to the complex landscape of the Canadian market.
DIRECTOR, BUSINESS DEVELOPMENT CANADA
REVLON PROFESSIONAL BRANDS
01.2019 - 10.2021
- Responsible for managing territory sales of approximately $31M CAD and National Education Team.
- Ran National Marketing department for multiple brands through Covid-19 pandemic.
DIRECTOR OF SALES
REVLON PROFESSIONAL BRANDS
01.2017 - 01.2019
- Managed field sales and education teams, totaling 12 direct reports
- Responsible for P&L management, annual budget building process and new account acquisition.
- Promoted internally due to being the best performing National region in the company.
SENIOR BUSINESS DEVELOPMENT MANAGER, TIGI, CANADA
UNILEVER CANADA
01.2016 - 01.2017
- Managed and oversaw Canada and Eastern US with the goal of doubling sales of BSG Canada within two years and master BSG systems to become the lead Director of all BSG U.S., TIGI's focal client, with a budget or approx 12M CAD.
- Promoted internally due to exceptional results.
BUSINESS DEVELOPMENT MANAGER, TIGI, CANADA AND US EAST
UNILEVER CANADA
01.2014 - 01.2016
- Managed the creation, execution and sales goal achievement of bespoke business plans for independent distribution partners in Canada and the Eastern US while leading the development, mentorship and management of a team of TIGI sales specialists and contract educators across Canada and New England.
TIGI SALES SPECIALIST
UNILEVER CANADA
01.2012 - 01.2014
- Maintained and expanded company sales for the attainment of volume, profit and strategic objectives for key distribution partnerships in NFLD, NS, PEI, NB, ON and a large network of nationwide stores.
- Recruited by parent company due to exceptional results.
REGIONAL SALES MANAGER, ATLANTIC CANADA
MARITIME BEAUTY
01.2010 - 01.2012
- Effectively managed and supervised sales teams to gain new accounts and organically grow existing business
- Developed territory business plans for NS, PEI and NB, liaised with top-level executives from Unilever North America and L'Oreal Canada and designed and executed training modules for mobile sales force and store managers.
DISTRICT SALES CONSULTANT
MARITIME BEAUTY
01.2008 - 01.2010
- Designed and implemented sales and marketing plans to maximize product sales across a 16-store network and three sales consultants
- Launched all new products and training programs to company sales forces; planned and executed all sales meetings with top potential clients, trade shows and conferences.
- Promoted internally based on exceptional results.
Education
Bachelor of Science, Psychology -
Acadia University
Wolfville, NS 09.2002 - 04.2006
High School Diploma -
Halifax Grammar School
Halifax, NS 01.1999 - 05.2002
Skills
Contract Negotiation
Legal Interpretation
Sales Training
New Product Innovation
Public Speaking
Talent Acquisition
Servant Leader
Culture Creator
KPI Management
Business Management
Administrative Oversight
Market Expertise
Timeline
SENIOR DIRECTOR OF SALES
DASH HUDSON
12.2023 - 03.2024
DIRECTOR OF SALES
DASH HUDSON
06.2022 - 12.2023
PARTNER
EFFECTIVE LEADERSHIP
01.2021 - 03.2024
MAJORITY OWNER, CO-FOUNDER, CEO
REGINALD BEAUTY INC.
01.2021 - 03.2024
DIRECTOR, BUSINESS DEVELOPMENT CANADA
REVLON PROFESSIONAL BRANDS
01.2019 - 10.2021
DIRECTOR OF SALES
REVLON PROFESSIONAL BRANDS
01.2017 - 01.2019
SENIOR BUSINESS DEVELOPMENT MANAGER, TIGI, CANADA
UNILEVER CANADA
01.2016 - 01.2017
BUSINESS DEVELOPMENT MANAGER, TIGI, CANADA AND US EAST
UNILEVER CANADA
01.2014 - 01.2016
TIGI SALES SPECIALIST
UNILEVER CANADA
01.2012 - 01.2014
REGIONAL SALES MANAGER, ATLANTIC CANADA
MARITIME BEAUTY
01.2010 - 01.2012
DISTRICT SALES CONSULTANT
MARITIME BEAUTY
01.2008 - 01.2010
Bachelor of Science, Psychology -
Acadia University
09.2002 - 04.2006
High School Diploma -
Halifax Grammar School
01.1999 - 05.2002
Professional Development
- Filling the Funnel - John Barrows, Halifax
- Driving to Close - John Barrows, Halifax
- To Sell is Human - Daniel Pink, Los Angeles
- Priority Management - Tony Mancini, Dartmouth
- Motivating Team Leader - Dr. Lewis Loscony, Halifax
- Strictly Business - Scott Missad, Mt, Tremblant
- Sales and Leadership Mastery - Blair Singer, Halifax
- The Powerful Sales Presentation - Blair Singer, Halifax
- The New Elevator Pitch - Chris Westfall, Dallas
- Sales Mastery - Dano Ybarra, Dallas
- Becoming a Master - Geno Stampora, Providence
- Impact Zone - Jen Planck, Dallas
- Lynda.com - 31 courses on sales, management, emotional intelligence, finance, and development
Professional References
- RACHAEL NSOFOR, +44 (795) 074-6612, Senior International Account Executive Dash Hudson and direct report
- MARIE LA FRANCE, +1 (917) 536-0174, VP of Growth at Billion Dollar Boy, Former VP of Strategy Dash Hudson and former direct supervisor
- MARTIN (MARTY) FLAHERTY, +1 (917) 428-7087, Former General Manager Revlon North American and former direct supervisor
- EMILIE BERGERON, +1 (514) 602-1027, Marketing Director at Moroccanoil and former direct report
- BRIAN AHRENS, +1 (416) 618-5353, Director of Sales at Henkel and former direct supervisor
- TED DUFFIELD, +1 (403) 470-5345, Majority Partner at Effective Leadership and business partner
Community Service
- 12 Years volunteering with 'Bossom Buddies' local charity supporting Breast Cancer Research
- Feed Nova Scotia - Holiday Food Drive Donation Volunteer
- Motionball Special Olympics Fundraiser and Participant
- Organized product donations for Victoria Order of Nurses during Covid-19 pandemic response