Accomplished public affairs executive leader with track record leading and inspiring teams in pursuit of corporate goals while building strong partnerships with partners, clients and the public.
Overview
12
12
years of professional experience
Work History
VP, Public Affairs & Customer Experience
Municipal Property Assessment Corporation
02.2024 - Current
Responsible for all communications, government relations, stakeholder management and customer-facing activities of the organization.
Lead a large and diverse team responsible for acquiring, developing and maintaining strong relationships with government, municipal, commercial and consumer clients.
Manage a head count of 150 and a budget of more than $20 million.
Oversee all internal and external communications activities: employee engagement, media and issue management, marketing communications, external campaigns, creative and content development.
Lead the development and execution of all departmental marketing communications plans and corporate strategic communications and stakeholder relations plan, encompassing research, setting annual goals and targets, execution of campaigns and stakeholder outreach.
Maintain strong relationships with municipal and government stakeholders and manage corporate legislative change agenda.
Develop and maintain corporate customer relationship strategies for all client and partner segments and customer listening and reporting programs to continuously improve services based on changing customer needs.
Lead the Customer Contact Centre in providing excellent and responsive customer service through phone, e-mail and chat.
Vice President, Corporate and Government Relations
Municipal Property Assessment Corporation
01.2021 - 02.2024
Led the Corporation's public affairs teams: strategic communications, marketing, government affairs, public policy, and corporate decision support functions.
As Chief Communications Officer, led the development and implementation of MPAC's multi-stakeholder corporate communications strategies to engage staff, municipalities, government and business partners.
Managed multi-million dollar media and creative budget in service of integrated external campaigns to increase public awareness.
Managed crisis communications and media relations, including developing statements, proactive campaigns, activating stakeholders and keeping internal and external partners briefed.
Led the development of government affairs strategy, including development and ongoing management of strategic partnerships across government with public service, MPPs, Ministers, and agencies. Ensure there are 'no surprises' between MPAC and decision-makers.
Acted as Governance Officer, including maintaining Corporate governance framework, Director relations, Board materials and agendas and development of positive governance culture.
Provided expert advice and work collaboratively with the executive team and board in the development and management of strategic priorities and projects.
Executive Director
Municipal Property Assessment Corporation
04.2019 - 01.2021
Provided to strategic advice to President, Chair and Executive leaders on government, policy and regulatory affairs strategy.
Responsible for the Corporation's policy and government affairs strategy and legislative change roadmap.
Acted as corporate liaison with public service, MPPs and agencies.
Acted as Chief Communications Officer, leading team in development of corporate communications, public relations, issues, social media, media strategies and campaigns.
Senior Advisor to President
Municipal Property Assessment Corporation
03.2018 - 04.2019
Advisor on strategic business, government relations, public relations matters.
Improved coordination of operation through review of Executive agendas and tracked priorities across departments.
Prepared briefings and notes for President in advance of key meetings, speaking engagements.
Led development of corporate policy priorities and outreach efforts to government.
Manager, Legislation and Policy Support
Municipal Property Assessment Corporation
04.2015 - 03.2018
Developed organization’s first dedicated government affairs practice.
Created new discipline rooted in policy analysis.
Responsible for research, supporting data, and evidence to create public policy agenda.
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