James A. (Tony) Ruffino, Jr.
Westminster
Summary
Dynamic Senior Inside Sales Representative with a proven track record at ADI Global Distribution, surpassing sales goals through strategic upselling and effective client relationship management. Skilled in mentoring sales teams and optimizing project pipelines, fostering long-term client loyalty and driving substantial revenue growth.
Overview
15
15
years of professional experience
Work History
Senior Inside Sales Representative
ADI Global Distribution
07.2019 - Current
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
- Managed (7) sales specialists by coaching on effective sales techniques, monitoring performance and offering helpful feedback.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Surpassed sales goals annually with implementation of diverse sales tools and strategies.
- Design build & engineering of Datacomm, IP video, fire, and access control systems.
- Large commercial and Government project BOM engineering, pricing and material management.
Senior Inside Sales Representative-Security
WESCO
10.2014 - 07.2019
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Updated accounts and maintained long-term relationships with clients.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Surpassed sales goals by 22%+ annually with implementation of diverse sales tools and strategies.
- Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.
- Liaised with clients via email or phone to identify and address needs, growing existing accounts through cross-selling.
- Attended monthly sales meetings and quarterly sales trainings.
- Large commercial and Government project BOM engineering, pricing and material management.
Sales Account Executive
Arrow Wire & Cable
01.2014 - 07.2014
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Managed sales cycle to maintain solid customer base.
- Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
- Developed and implemented database sales tracking, enabling improved understanding of product profitability and inventory needs.
Inside Sales Representative
Anixter Inc.
07.2011 - 11.2013
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Managed friendly and professional customer interactions.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Answered customers' questions regarding products, prices, and availability.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Met existing customers to review current services and expand sales opportunities.
Inside Sales Supervisor
Hikvision Usa
07.2010 - 10.2011
- Reviewed daily metrics of account executives to evaluate strengths and weaknesses.
- Organized and led staff meetings to share progress, establish goals, and provide additional resources to keep team members on target.
- Tracked attendance of sales representatives, resolved escalated customer complaints and effectively handled multiple projects in fast-paced atmosphere.
- Developed comprehensive training program for new hires and provided informative onboarding materials.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Oversaw team of 3 inside sales representatives and led staff to exceed sales goals.
- Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
- Trained employees on new technology and sales methods to build highly-knowledgeable and successful team.
Education
No Degree - Electronic Engineering Technology
I.T.T. Technical Instituite
Anaheim, CAHigh School Diploma -
Western High School
Anaheim, CA06-1994
Skills
- Sales territory organization
- Client relationship management
- Strategic upselling methods
- Project pipeline oversight
- Effective sales closing strategies
- Effective objection handling
- Data-driven performance assessment
- Sales projection analysis
- Sales strategy formulation
- Sales mentoring
- Sales team development
- New account development
Timeline
Senior Inside Sales Representative
ADI Global Distribution
07.2019 - Current
Senior Inside Sales Representative-Security
WESCO
10.2014 - 07.2019
Sales Account Executive
Arrow Wire & Cable
01.2014 - 07.2014
Inside Sales Representative
Anixter Inc.
07.2011 - 11.2013
Inside Sales Supervisor
Hikvision Usa
07.2010 - 10.2011
No Degree - Electronic Engineering Technology
I.T.T. Technical Instituite
High School Diploma -
Western High School
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