Dynamic sales leader with a proven track record at Meyers Farms, excelling in market analysis and process improvement. Spearheaded initiatives that enhanced customer service and drove significant cost savings. Adept at financial management and fostering strong client relationships, consistently exceeding sales goals through strategic business development and innovative sales strategies.
Overview
32
32
years of professional experience
Work History
VP Sales and Product Development
Meyers Farms
Niagara-on-the-Lake, Ontario
06.2003 - Current
Spearheaded efforts to enhance customer service processes while maintaining quality assurance standards.
Implemented process improvement procedures that resulted in cost savings across the board.
Analyzed market trends to identify opportunities for growth within existing markets or new ones.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Directed business development initiatives, including acquisitions and joint venture agreements.
Oversaw corrective action plans to remedy structural, organizational and departmental issues.
Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
Implemented strategic offerings to enhance company's suite of products and services.
Hired, trained, and mentored staff members to maximize productivity.
Collaborated with executive team members on major decisions regarding company-wide initiatives.
Sales and Marketing Manager
Lakeshore Inc
Jordan Station, Ontario
01.1993 - 05.2001
Organized events such as conferences, exhibitions, seminars. to promote products and services.
Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
Analyzed competitor activities in the market and identified opportunities for growth.
Maintained relationships with existing clients by ensuring their needs are met on time.
Performed data analysis using software tools like Excel or Tableau for better understanding of customer behavior patterns.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
Collaborated with product development teams to create new products that meet customer demands.
Negotiated deals with vendors and suppliers for procuring necessary resources at competitive prices.
Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.