Summary
Overview
Work History
Education
Skills
Timeline
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James Tomsco

Cerritos,CA

Summary

I'm a Product Manager with 6+ years of experience driving ad monetization strategy and revenue growth across some of the biggest IPs in gaming. My passion lies in building products that positively impact millions, and I've consistently delivered experiences that delight users and drive measurable business results. I specialize in data-informed optimization, strategic ad placements, and cross-functional execution, with a track record of exceeding KPIs and mentoring emerging talent. I'm now looking to bring this experience to a mission-driven team where I can help scale thoughtful, user-first monetization strategies and contribute to products that shape everyday decisions for users.

Overview

7
7
years of professional experience

Work History

Product Manager

Electronic Arts
02.2022 - Current
  • Designed and owned ad strategy for Golf Clash, Plants vs Zombies 2, The Sims FreePlay, Need for Speed, NBA Live Mobile, driving double digit Ad ARPDAU growth and consistently pacing to growth plans
  • Co-developed a strategy leveraging ML models that relate to spend and churn propensity scores to optimize in-game ad experiences that enhance player progression, reduce churn, and drive revenue for low LTV players
  • Communicate to leadership team on roadmap to scale adoption of growth initiatives and created automated reporting for cross-functional visibility within the org
  • Increased Sims Freeplay Ad ARPDAUs by xx% YoY through optimizing first-time conversion funnels
  • Designed ad placement, mockups, and player funnels for the Chest Timer Rewarded Video ad feature, integrated successfully, and became the third highest revenue driving ad placement to date

Senior Analyst

Warner Bros Games
12.2019 - 01.2022
  • Defined and owned the ad monetization strategy across the NetherRealm mobile game portfolio including Mortal Kombat, Injustice 2, Injustice: Gods Among Us and Playdemic's Golf Clash
  • Drove a xxx%+ YoY increase to Mortal Kombat Mobile's Ad ARPDAU by transitioning offerwall providers and refining rewarded video strategy
  • Collaborated closely with Product Managers to ensure ad monetization strategies aligned with in-game KPIs, community sentiment, and IAP revenue
  • Mentored an Ad Monetization Analyst and fostered a culture of learning and applying best practices

Analyst

Warner Bros Games
06.2019 - 12.2019
  • Hired on as first dedicated Ad Monetization analyst at Warner Bros Games and helped grow the team to five
  • Designed, forecasted, presented and went live with new video ad placements in Injustice 2 Mobile
  • Managed and communicated yield optimization strategy for Golf Clash and Mortal Kombat
  • Partnered with ad networks (Meta, Google, Unity, Applovin, Etc.) to increase performance and fill rates
  • Implemented new ad networks resulting in higher operational efficiency and a xx% increase in eCPMs

Account Manager

AdColony
07.2018 - 10.2018
  • Managed key publisher accounts and served as point of contact for performance issues and provided superior client service
  • Analyzed eCPMs with MetaMarkets and utilized Tableau reports to optimize publisher eCPMs

Education

Bachelor of Science - Business Management

San Jose State University
San Jose, CA
06.2018

Skills

  • Monetization
  • Product Management
  • Adobe Photoshop
  • A/B Testing
  • Data Analysis & Visualization

Timeline

Product Manager

Electronic Arts
02.2022 - Current

Senior Analyst

Warner Bros Games
12.2019 - 01.2022

Analyst

Warner Bros Games
06.2019 - 12.2019

Account Manager

AdColony
07.2018 - 10.2018

Bachelor of Science - Business Management

San Jose State University

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