James Poudrier

• Modernize Clean Air Essentials’ digital marketing strategy.
• Complete overhaul of the e-commerce website, using A/B testing for landing pages and product banners, coding website sections using HTML and CSS.
• Migrated from UA to GA4, generating actionable insights, with event tracking, user behaviour analysis, and conversion funnel optimization.
• Used data-driven decision making making to lead a new comprehensive integrated digital marketing strategy, setting and measuring marketing KPI objectives
• Employ A/B & multivariate testing features for Google Ads, and email marketing (Shopify email, mailchimp, Campaign monitor)
• Achieved a 31% growth in total sales, elevated average order value by 13%, and boosted order volume by 35%.
• Spearheaded the implementation of new standard operating procedures through cross functional teams, streamlining and automating e-commerce operations
• Led training sessions, created training documents and led change management to new systems for online ordering
• Oversaw the end-to-end execution of trade show events, ensuring meticulous preparation and seamless coordination with all teams involved
• Led the creation of marketing assets, collaterals, and other content to be implemented in nationwide (USA) marketing campaigns for IsoTech Design.
• Developed educational content for USP compliance standards, to be used by hospitals and pharmacies
• Report to the CEO on current market trends and present strategies for future brand development

Marketing intern for CO-OP, re-hired and promoted to marketing manager after graduation. ( all relevant tasks listed in previous section)

initial 3-month contract prolonged for the year due to good performance

• Create the Canada-wide brand style guide to comply with new brand image, facilitating a consistent image throughout all communications
• Coordinate with warehouse managers to create a WHMIS training material
• Create on-brand animations and announcements for the internal television network
• Manage the Canada-wide employee recognition campaign
• Assist in planning, hosting and animating company events