Dynamic sales leader with expertise in sales strategy development, lead generation, and customer relationship management. Proven track record of enhancing community engagement and driving sales performance in senior living environments.
Overview
6
6
years of professional experience
Work History
Director of Sales
Sunrise Senior Living
Various
11.2019 - Current
Mentored new sales team members as job coach for Ontario region, enhancing team performance and engagement.
Took on stretch assignments addressing occupancy challenges in multiple Sunrise communities, contributing to improved occupancy rates.
Analyzed market trends to identify growth opportunities in senior living.
Built relationships with various referral sources, significantly increasing lead generation.
Created detailed reports on sales performance metrics and trends.
Facilitated and delivered presentations for account-specific meetings.
Managed sales budget and monitored expenses to ensure alignment with financial targets.
Collaborated with community team to plan and facilitate in-house events for professionals and prospective residents.
ASYR Walk 2026 Board Member
The Alzheimer's Society of York Region
Aurora, Ontario
12.2025 - Current
Facilitated fundraising and resource development by connecting with partners and donors, strengthening financial support.
Conducted community outreach to raise awareness of available Alzheimer's resources, enhancing community engagement.
Identified operational improvement areas and proposed solutions, contributing to enhanced organizational effectiveness.
Attended board meetings and reviewed meeting agendas.