Summary
Overview
Work History
Education
Skills
Highlights
Timeline
Generic

James Jefferson

Ottawa,ON

Summary

Successful business owner with 11 years in the Lifestyle Marketing industry; successful at managing multiple priorities with a positive attitude. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

24
24
years of professional experience

Work History

Company Owner

BLACKBOOK Lifestyle
Ottawa, ON
09.2010 - Current


  • Planned art and design requirements for clients, partners and internal teams.
  • Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
  • Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
  • Developed strategic communication and marketing plans.
  • Developed high-impact promotional content for company campaigns from concept to completion.
  • Negotiated vendor contracts and services to meet budget requirements.
  • Supervised design and production staff developing innovative designs for various projects while managing deadlines.
  • Preserved branding standards of assigned accounts.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Managed client relationships and expectations for creative projects with varying budgets and objectives.
  • Collaborated with production on task list creation to meet overall project goals on time.
  • Managed and executed social campaigns across Facebook and Instagram: identify message, build graphics and copy, schedule posting.
  • Ideated and tested with new platforms and campaigns.
  • Responsible for updating content and merchandising, and program landing pages
  • Created weekly, monthly, and quarterly reporting on initiatives and goals.
  • Managed and reported on projects, status, and work with teams to remove any project blockers.
  • 11+ years of experience in building and executing marketing campaigns, and site-merchandising in a fast-moving business.
  • Experienced with developing, executing, and analyzing marketing experiments and tests.
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.

Fashion Designer

Jefferson Sukhoo
Ottawa, ON
09.2005 - 09.2010
  • Developed seasonal merchandise assortment to improve category depth and breadth.
  • Coordinated design process from concept sketches through final adoption.
  • Led aesthetic vision and creation of new fashion products.
  • Communicated with photographers and stylists to effectively showcase our brand.
  • Negotiated with vendors on availability, product specifications, distribution, delivery deadlines and price.
  • Gathered information from vendors regarding market trends and competitor activity.
  • Clearly communicated design revisions to members of fashion design team.
  • Developed seasonal and brand style guides to promote organization.

In-House Fashion Designer & Stylist

Marlen Cowpland
Ottawa, ON
09.2000 - 09.2005
  • Led aesthetic vision and creation of new fashion products.
  • Coordinated design process from concept sketches through final adoption.
  • Negotiated with vendors on availability, product specifications, distribution, delivery deadlines and price.
  • Gathered information from vendors regarding market trends and competitor activity.
  • Developed seasonal style guides to promote organization.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Communicated with photographers and stylists to effectively showcase the client's brand.

Education

Fashion Design And Production

Richard Robinson Fashion Design Academy
Ottawa, ON
1995

Interior Design

Algonquin College
Ottawa, ON
1992

Skills

  • Advertising Campaign Development
  • Layout Planning
  • Market and Competitor Research
  • Presentation Development and Delivery
  • Multitasking and Prioritization
  • Deadline Management
  • Calendar Management
  • Special Promotions Planning
  • Originality and Creativity
  • Decision Making
  • Verbal and Written Communication
  • Team Leadership

Highlights

-Planned and hosted the JUNO Awards celebrity lounge

-Planned and hosted the Genie Awards after party

-Developed and executed the successful, multi-level opening of the Andaz Ottawa Hotel

-Planned and executed the launch of GustoTV

-Planned and hosted the launch of JUMP 106.9 in Ottawa

-Featured in LUXE Magazine - ‘People to Watch’

-Featured in Ottawa Life Magazine - ‘BLACKBOOK Lifestyle is revamping Ottawa’s Brand’

-Featured in Ottawa Citizen Style - ‘My Space’

-Featured in LUXE Magazine - ‘Cover Art’

-Personal Instagram following of nearly 40K

Timeline

Company Owner

BLACKBOOK Lifestyle
09.2010 - Current

Fashion Designer

Jefferson Sukhoo
09.2005 - 09.2010

In-House Fashion Designer & Stylist

Marlen Cowpland
09.2000 - 09.2005

Fashion Design And Production

Richard Robinson Fashion Design Academy

Interior Design

Algonquin College

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James Jefferson