Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

James Foster

Woodbridge,Canada

Summary


Diligent Digital Specialist with background in digital communications and track record of crafting compelling content. Developed successful online campaigns and enhanced brand presence across multiple channels. Demonstrated ability to manage web and social media platforms and optimize engagement strategies.

Overview

20
20
years of professional experience

Work History

Digital Communications Specialist

Mackenzie Health
04.2022 - 02.2025
  • Reduced bounce rate by improving website navigation, layout, and overall user experience.
  • Implemented robust analytics tools to track campaign effectiveness, informing future marketing efforts.
  • Collaborated with cross-functional teams for cohesive messaging across all digital platforms.
  • Liaised with marketing team to create relevant digital communication collateral.
  • Boosted website traffic through search engine optimization techniques and targeted social media campaigns.
  • Analyzed social media performance to make data-driven decisions for optimizing engagement and reach.
  • Assisted in developing job postings, social media and other external communications.
  • Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
  • Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.

Social Media Advisor

SNC Lavalin
09.2021 - 04.2022
  • Tracked and analyzed performance metrics to optimize content strategy for maximum reach and engagement.
  • Developed targeted advertising strategies utilizing demographic data to reach desired audience segments.
  • Aligned closely with PR efforts through coordinating announcements or public statements via social media channels.
  • Crafted visually appealing graphics using design software such as Canva or Adobe Creative Suite, improving overall aesthetic quality of posts.
  • Provided recommendations to improve overall social media presence based on analytics review and industry best practices.
  • Managed multiple social media accounts, ensuring consistent branding and messaging across all channels.
  • Monitored online conversations, responding promptly to customer inquiries and resolving issues in a professional manner.
  • Maintained an up-to-date content calendar, ensuring a steady stream of fresh material for audience consumption.
  • Stayed current with ever-changing algorithms of major platforms, adapting tactics as needed to maintain optimal performance outcomes.
  • Monitored marketing campaign progress with web analytics.
  • Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
  • Wrote engaging and successful marketing, advertising, and website copy.

Digital Communications Coordinator

SNC-Lavalin
11.2016 - 10.2021
  • Conducted calls to review content strategy and website metrics.
  • Leveraged project management software to schedule, review and monitor progress of deliverables.
  • Developed comprehensive reports on digital communication efforts, providing insights into areas of success and opportunities for improvement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Improved website visibility through development and implementation of SEO strategies.

Communications & Marketing Coordinator

SNC-Lavalin
11.2015 - 11.2016

• Co-ordinate and disseminate various marketing and strategy materials and activities, such as presentations, market research, strategy and BD reports.
• Research, write and edit content, often involving strategy for a variety of uses such as press releases, white papers and websites.
• Act as a ‘webmaster’ for Power section of snclavalin.com and intranet
• Maintain appropriate levels of up-to-date promotional materials by coordinating requirements with the graphics department, inventory stock and placing orders
• Co-ordinate and disseminate various communication materials, such as presentations, digital and online presence, advertisements, etc.
• Work with Power business units to implement comprehensive marketing, strategy and communication programs, including the day-to-day co-ordination of activities
• Support proactive issues management, media relations strategies and high-profile event management
• Prepare marketing reports by collecting, analysing, and summarizing BD data.
• Support Marketing & Strategy Director by providing BD data, market trends, forecasts, account analysis, new product information.
• Support Communications Director in the development and implementation of effective internal and external communication programs and strategies
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

Marketing Assistant / Project Support

SNC-Lavain
12.2014 - 11.2015

Split role:
Administrative Assistant to Director, Strategy, Marketing & Communications
• Collect and archive news articles.
• Collaboration with internal and external communications.
• Collaborate on website updates.
• Collect and submit information that will be posted.
• Work with Power Communications to inform SNC staff of updates.
• Assist with writing articles, announcements, brochures and other various documents.
• Provide proofreading of marketing and communications materials.
• Collaborate with Graphics team to develop final products for publications and all other communications materials.
• Review and comment on MarCom plans for Power in a supporting capacity.
• Assist in the development and review of MarCom materials by Power where relevant.
• Provide support with the development of brochures for Power.
• Power Account Management support where required.
• Market research as required.
• Proofreading strategy documentation and editing of style/format.
• Edit and proofread Power Management Report/Ex-Com report.

Project Support for the Toronto Hydro Construction Auditing Program
• Provide support with project close out for Toronto Hydro binders within the allotted amount of time.
• Review contractor close out binders and follow up with contractors to ensure.
• that all missing documentation is provided within a reasonable timeframe.
• Review the close out binder for the auditor and ensure that all required documentation is provided so binders can be submitted to Toronto Hydro within the allotted amount of time.
• Assist auditors with the creation of the Finalization Report and supporting documentation.
• Provide administive assistance where required.

Project Support / Engineering Assistant

SNC-Lavalin
05.2012 - 11.2014

Executive Assistant

Brightstar International Group
08.2011 - 04.2012

Campaign Associate (Contract)

United Way of Chatham-Kent
08.2011 - 04.2012

Research Assistant (Contract)

Migrant Worker Ministry
01.2011 - 03.2011

Project Coordinator (Contract)

Cultural Coalition of Chatham-Kent
02.2010 - 01.2011

English Teacher

Kid's College
07.2005 - 08.2008

Education

Bachelor of Arts - Political Science, English (Double Major)

Carleton University
Ottawa, None
04-2005

Skills

  • Web analytics
  • Social media platforms
  • Asana expertise
  • YouTube channel management
  • Performance analysis
  • Digital media
  • Web content management
  • Intranet management
  • Social media content development
  • Google analytics
  • Analytics reporting
  • SEO optimization

Languages

Timeline

Digital Communications Specialist

Mackenzie Health
04.2022 - 02.2025

Social Media Advisor

SNC Lavalin
09.2021 - 04.2022

Digital Communications Coordinator

SNC-Lavalin
11.2016 - 10.2021

Communications & Marketing Coordinator

SNC-Lavalin
11.2015 - 11.2016

Marketing Assistant / Project Support

SNC-Lavain
12.2014 - 11.2015

Project Support / Engineering Assistant

SNC-Lavalin
05.2012 - 11.2014

Executive Assistant

Brightstar International Group
08.2011 - 04.2012

Campaign Associate (Contract)

United Way of Chatham-Kent
08.2011 - 04.2012

Research Assistant (Contract)

Migrant Worker Ministry
01.2011 - 03.2011

Project Coordinator (Contract)

Cultural Coalition of Chatham-Kent
02.2010 - 01.2011

English Teacher

Kid's College
07.2005 - 08.2008

Bachelor of Arts - Political Science, English (Double Major)

Carleton University
James Foster