James Foster

• Reduced bounce rate by improving website navigation, layout, and overall user experience.
• Implemented robust analytics tools to track campaign effectiveness, informing future marketing efforts.
• Collaborated with cross-functional teams for cohesive messaging across all digital platforms.
• Liaised with marketing team to create relevant digital communication collateral.
• Boosted website traffic through search engine optimization techniques and targeted social media campaigns.
• Analyzed social media performance to make data-driven decisions for optimizing engagement and reach.
• Assisted in developing job postings, social media and other external communications.
• Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
• Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.

• Tracked and analyzed performance metrics to optimize content strategy for maximum reach and engagement.
• Developed targeted advertising strategies utilizing demographic data to reach desired audience segments.
• Aligned closely with PR efforts through coordinating announcements or public statements via social media channels.
• Crafted visually appealing graphics using design software such as Canva or Adobe Creative Suite, improving overall aesthetic quality of posts.
• Provided recommendations to improve overall social media presence based on analytics review and industry best practices.
• Managed multiple social media accounts, ensuring consistent branding and messaging across all channels.
• Monitored online conversations, responding promptly to customer inquiries and resolving issues in a professional manner.
• Maintained an up-to-date content calendar, ensuring a steady stream of fresh material for audience consumption.
• Stayed current with ever-changing algorithms of major platforms, adapting tactics as needed to maintain optimal performance outcomes.
• Monitored marketing campaign progress with web analytics.
• Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
• Wrote engaging and successful marketing, advertising, and website copy.

• Conducted calls to review content strategy and website metrics.
• Leveraged project management software to schedule, review and monitor progress of deliverables.
• Developed comprehensive reports on digital communication efforts, providing insights into areas of success and opportunities for improvement.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Improved website visibility through development and implementation of SEO strategies.

• Co-ordinate and disseminate various marketing and strategy materials and activities, such as presentations, market research, strategy and BD reports.
• Research, write and edit content, often involving strategy for a variety of uses such as press releases, white papers and websites.
• Act as a ‘webmaster’ for Power section of snclavalin.com and intranet
• Maintain appropriate levels of up-to-date promotional materials by coordinating requirements with the graphics department, inventory stock and placing orders
• Co-ordinate and disseminate various communication materials, such as presentations, digital and online presence, advertisements, etc.
• Work with Power business units to implement comprehensive marketing, strategy and communication programs, including the day-to-day co-ordination of activities
• Support proactive issues management, media relations strategies and high-profile event management
• Prepare marketing reports by collecting, analysing, and summarizing BD data.
• Support Marketing & Strategy Director by providing BD data, market trends, forecasts, account analysis, new product information.
• Support Communications Director in the development and implementation of effective internal and external communication programs and strategies
• Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.

Split role:
Administrative Assistant to Director, Strategy, Marketing & Communications
• Collect and archive news articles.
• Collaboration with internal and external communications.
• Collaborate on website updates.
• Collect and submit information that will be posted.
• Work with Power Communications to inform SNC staff of updates.
• Assist with writing articles, announcements, brochures and other various documents.
• Provide proofreading of marketing and communications materials.
• Collaborate with Graphics team to develop final products for publications and all other communications materials.
• Review and comment on MarCom plans for Power in a supporting capacity.
• Assist in the development and review of MarCom materials by Power where relevant.
• Provide support with the development of brochures for Power.
• Power Account Management support where required.
• Market research as required.
• Proofreading strategy documentation and editing of style/format.
• Edit and proofread Power Management Report/Ex-Com report.

Project Support for the Toronto Hydro Construction Auditing Program
• Provide support with project close out for Toronto Hydro binders within the allotted amount of time.
• Review contractor close out binders and follow up with contractors to ensure.
• that all missing documentation is provided within a reasonable timeframe.
• Review the close out binder for the auditor and ensure that all required documentation is provided so binders can be submitted to Toronto Hydro within the allotted amount of time.
• Assist auditors with the creation of the Finalization Report and supporting documentation.
• Provide administive assistance where required.