Summary
Overview
Work History
Education
Skills
Timeline
Generic

James Armstrong

Sales Executive
Toronto

Summary

I am an experienced, passionate Sales professional with a history of success as an individual contributor and in a management role. My background and experience is focused in the SaaS Software industry developing Net New business. My employers span in size from publicly traded large enterprise to start-up/hyper growth environments. I have been blessed with strong mentors and leaders in my career and personal life; I believe in paying it forward the same way they have and continue to help me.

Overview

5
5
years of professional experience

Work History

Enterprise, Inside Sales

Procore
Toronto, Ontario, Ontario
12.2024 - Current
  • Achieved 100%+ of ARR and GRR targets in Q1 and Q2 2025
  • Maintained forecast accuracy within 10% on a quarterly basis
  • Sustained a healthy pipeline at or above 2.5× of quarterly sales target
  • Co-owned and managed a book of 40+ enterprise accounts and their subsidiaries

Enterprise Account Representitve

Procore
Toronto, Ontario, Ontario
03.2024 - 12.2024
  • Promoted to Team Lead
  • Owned deal cycle from first contact through discovery
  • Top performer FY24 - 160% to target

Mid Market Account Representitve

Procore
Toronto, Ontario, Ontario
04.2023 - 03.2024
  • Q2 23 (Ramp) - 225%
  • Q3 23 - 136%
  • Q4 - 150%
  • Q1 24 - 115%
  • Promoted to enterprise team in Q2 24

Account Executive

ArchiPro
08.2022 - 03.2023
  • Founding Account Executive hired as part of expansion to Canada
  • Assisted in building playbooks, pitch decks and SOPs
  • Onboarded first Canadian customer
  • ArchiPro Canada was closed due to funding issues in March 2023

Manager, Inside Sales

Biiibo
02.2022 - 08.2022
  • Managed team of 4 Account managers and 2 sales development representitves
  • Forecasted ARR to head of sales

Account Executive

Biiibo
Toronto, Ontario, Ontario
10.2020 - 02.2022
  • Managed both existing and new logo accounts within Toronto.
  • FY21 - 112% to quota
  • Promoted to inside sales manager February 2022

Education

BBA - Economics

University of Guelph
Guelph, Ontario
05.2001 -

Skills

  • Pipeline Generation

  • Forecasting

  • Relationship Management

  • Account Management

Timeline

Enterprise, Inside Sales

Procore
12.2024 - Current

Enterprise Account Representitve

Procore
03.2024 - 12.2024

Mid Market Account Representitve

Procore
04.2023 - 03.2024

Account Executive

ArchiPro
08.2022 - 03.2023

Manager, Inside Sales

Biiibo
02.2022 - 08.2022

Account Executive

Biiibo
10.2020 - 02.2022

BBA - Economics

University of Guelph
05.2001 -
James ArmstrongSales Executive