Jamal Yassin
Berkeley
Summary
My career consists of a dynamic blend of media, communications, and marketing, shaped by a strong foundation in advertising, film, communications, and education. From working at agencies like Goodby Silverstein & Partners and MediaCom to leading media initiatives at companies such as Comcast and X, I've developed expertise in media strategy, brand storytelling, and audience engagement.
Overview
6
6
years of professional experience
Work History
Contract Project Manager
MediaCom
04.2023 - 09.2023
- Brought on to help navigate client communications and led meetings, providing clear direction and consistent updates on design progress for assigned clients
- Oversaw technical production and implementation of online creatives.
- Developed strong rapport with clients through consistent follow-up and attention to detail.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
Client Partner (Media Studio)
Twitter
05.2022 - 09.2022
- Educated clients how to use Media Studio Product and live stream benefits.
- Managed relationships with vendors and partners, securing favorable contract terms for advertising placements.
- Managed cross-functional teams to develop, launch, and optimize successful digital marketing campaigns for X's Media Studio Live Stream feature.
- Boosted digital campaign engagement for Summer 2022 X Games sponsors by implementing strategic targeting and segmentation techniques.
Client Success Strategist
Effectv Comcast
10.2018 - 05.2022
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Analyzed OTT, VOD, SVOD market trends, competitor activities and customer needs to identify new business opportunities.
- Assisted sales teams to ensure targets are met or exceeded on a monthly basis.
- Led cross-functional teams in development projects from conception through implementation stages.
- Provided regular updates to senior management on progress and performance against KPIs.
- Maintained an up-to-date knowledge base on industry developments and regulations.
Creative Strategy and Research Specialist
Goodby Silverstein & Partners
12.2017 - 08.2018
- Developed and managed content for brand social media channels.
- Assisted in creating, tracking and optimizing campaigns across multiple platforms.
- Researched and monitored industry trends to inform marketing strategies.
- Analyzed website data to identify key user demographics and behaviors.
- Assisted in the development of creative briefs for advertising campaigns.
- Generated weekly reports on campaign results, ROI, engagement.
- Conducted market research to track competitor activity and performance metrics.
Education
Bachelor of Arts - Advertising
University of Colorado Boulder
Boulder, CO12.2016
Emphasis - Education of Individuals in Middle School Special Education Programs
University of Colorado Boulder
12.2016
Certification - Storytelling in Content Strategy
University of Washington
12-2023
Skills
- Media Strategy
- Audience Analysis
- Campaign Management
- Account Supervision and Management
- Client Communication
- Project Management
- Team Collaboration
- Performance Analytics
- Social Media Marketing
- Partnership Development
- Marketing campaign management
- Partnership Marketing
- Public and Media Relations
- Sales Forecasting
- Pricing Strategies
- Multichannel marketing
- Data-driven decision-making
- Copywriting and editing
- Email marketing campaigns
- Keyword research
- CRM management
- Performance reporting
- Competitor analysis
- Paid advertising
- Partnership building
- Behavioral targeting
Languages
Spanish
Limited
Arabic
Full Professional
Timeline
Contract Project Manager
MediaCom
04.2023 - 09.2023
Client Partner (Media Studio)
Twitter
05.2022 - 09.2022
Client Success Strategist
Effectv Comcast
10.2018 - 05.2022
Creative Strategy and Research Specialist
Goodby Silverstein & Partners
12.2017 - 08.2018
Emphasis - Education of Individuals in Middle School Special Education Programs
University of Colorado Boulder
Certification - Storytelling in Content Strategy
University of Washington
Bachelor of Arts - Advertising
University of Colorado Boulder
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