Jamaal Stewart
Woodland Hills
Summary
Professional Summary: Strategic marketing leader with 18+ years driving culturally resonant brand experiences and partnerships for global brands including AT&T, Nike, Unilever. Proven success in leading high-impact campaigns, experiential activations, and cross-functional teams to deliver measurable growth and brand affinity.
Overview
18
18
years of professional experience
Work History
Lead Manager-Marketing Communications
AT&T
04.2021 - Current
- Strategic lead for culture, lifestyle and HBCU under the corporate sponsorship team.
- Led the 360 implementations of the AT&T Dream in Black-Black platform, including Black Future Makers campaign resulting in +1.8B organic impressions
- Led the experiential activations for ESSENCE Festival that resulted in a 130% increase in engagements YoY at the AT&T Footprint and $424K in sales over 3 days.
- Manage SOW for multiple agency partners to ensure on-time delivery of deliverables for all executions across the sponsorship portfolio.
- Cross collaboration with internal stakeholders across the enterprise to ensure continuity of communication and amplify story telling to build brand awareness and affinity with multicultural audiences, and drive positive business growth
- Managed a Budget of $9.1M sponsorship portfolio with on time delivery across 7+ large scale activations
Freelance Marketing Consultant
Idlewild Experiential
06.2019 - 04.2021
- Expert Brand Marketing Consultant focused on helping brands to meaningfully connect dots between commerce and culture
- Led the Unilever activations during ESSENCE to simultaneously promote multiple brands: Dove, Dove Men, Suave, Vaseline
- Complex-ComplexCon, strategy consulting for the execution of the Complex Media Upfront for Complexcon19
- IMG Fashion-Sponsorship lead to secure and retain sponsorship and manage client deliverables for 2019 NYFW
- American Medical Association- strategic lead on the Feel the Pressure Campaign promoting multi-cultural heart health awareness.
Sr. Business Director
Fake Love
09.2018 - 05.2019
- Led a robust book of business overseeing $6M in revenue
- Managed a portfolio of clients that included Nissan, Equinox, Facebook, and Dropbox.
- Led the development of the Equifit App integration beta test to assist personal trainers document goals and tailor specific plans to help them achieve optimal results.
- Successfully expanded the program and roll out to 20 stores, increasing membership +5% in 30 days
- Management of revenue and budget trackers, responsible for the P&L of multiple accounts
Director Business Leadership
Momentum Worldwide
03.2016 - 09.2018
- Drove cross-platform marketing solutions for Verizon overseeing multicultural experiences (Black & Hispanic)
- Led the Verizon UP Loyalty initiative resulting in 20% engagement across digital platforms
- executions for NBA All Star activations that included Regular Season, NBA Draft, and NBA Finals
- Managed $10M+ budget and oversight on all events including ESSENCE Festival, & BET Experience with flawless execution and successful delivery of client goals
- Negotiated all contracts and managed all vendor relationships until completion of event Allocated resources appropriately across all properties, simultaneously managed all efforts for NBA League and Teams.
Associate Experiential Director
Commonground
12.2013 - 04.2015
- Defined strategy and oversaw execution of diverse experiential highly visible marketing campaigns, including Budget oversight and execution of external events including Potential of Us campaign that garnered over +14MM Campaign- impressions
- Led internal cross functional teams Strategy, Analytics, Creative, Media, Digital/Social on the ideation, planning, production and execution for the Verizon experiential presence at ESSENCE Festival
- Managed pre-planning & onsite logistics for diverse large scale, high visibility events including entertainment/lifestyle activations and festivals multicultural.
Sponsorship Activation Manager
ESSENCE
01.2011 - 12.2013
- Freelance consultant, responsible for executing on client deliverables and assisting with client consumer engagement strategy pertaining to Essence Music Festival
- Managed a select group of corporate accounts totaling $20M, in revenue
- Developed a deep understanding of client goals with emphasis on providing strategic direction to increase brand awareness and drive consumer engagement
- Managed pre-planning and on-site logistics for 10 plus sponsors including Verizon, State Farm, Visa, and Miller-Coors.
Associate Product Manager
Masco
11.2010 - 01.2012
- Led the creation and implementation of the new product development strategy tied to achieving growth +20% in the utility sink category
- Managed competitive benchmarking and supported the product commercialization process and channel programming efforts along with pre and onsite logistics for all trade shows, sales meetings, conferences and line reviews.
- Secured $2M in funding support to do ethnographic research and leverage deep consumer insights to reimagine the design of the sinks in the category
Product Manager
Kraft Foods
04.2007 - 10.2008
- Branding resource responsible for formulating long-term strategy and developing and executing marketing plans.
- Managed the budget and forecast for Nilla Wafers $127M and Handi Snacks $103M franchises simultaneously
- Coordinated the Integrated Marketing Communications plan to drive recipe usage for Nilla Wafers with a budget of $8.0M
- Repositioned Handi Snacks Brand; developing a long range plan to establish a point of differentiation within the market resulting in an Increase of +7% incremental revenue
Education
BS - Business Management, and Concentration: Marketing
North Carolina A&T State University
05.2004
Skills
- Strategic Leadership: Brand Strategy, Multicultural Marketing, Sponsorship Activation
- Execution & Innovation: Experiential Marketing, Event Production, Creative Development
- Tools & Platforms: Nielsen, Asana, Google Analytics, Adobe Creative Suite, Sprinklr
- Brand Strategy
- Digital Marketing
Timeline
Lead Manager-Marketing Communications
AT&T
04.2021 - Current
Freelance Marketing Consultant
Idlewild Experiential
06.2019 - 04.2021
Sr. Business Director
Fake Love
09.2018 - 05.2019
Director Business Leadership
Momentum Worldwide
03.2016 - 09.2018
Associate Experiential Director
Commonground
12.2013 - 04.2015
Sponsorship Activation Manager
ESSENCE
01.2011 - 12.2013
Associate Product Manager
Masco
11.2010 - 01.2012
Product Manager
Kraft Foods
04.2007 - 10.2008
BS - Business Management, and Concentration: Marketing
North Carolina A&T State University
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