Jake Stanfield

Strategic and results-driven retail operations leader with over five years of experience in bike store management and deep expertise in the ski and bike industries. Holds a Master's in Business Management and a Diploma in Tourism Management, combining academic excellence with hands-on leadership in fast-paced, customer-focused environments. Skilled in overseeing retail, rental, and repair operations, developing high-performing teams, and driving profitability through innovative merchandising, brand alignment, and exceptional guest service. Proven ability to connect with aspirational outdoor brands, manage complex logistics, and deliver an outstanding resort experience. Passionate about the outdoor industry and committed to building strong, service-driven cultures.

Personable and dedicated with strong ability to lead and motivate teams in retail environment. Understands key retail operations, inventory management, and customer service principles, combined with skills in team supervision and sales strategies. Committed to driving store performance and ensuring customer satisfaction through effective management.