Highly Motivated Marketing professional looking to expand my experience and help scale your business. Prior experience in Multiple areas of marketing including digital advertising, social media management, and most notably, CRM.
Overview
5
5
years of professional experience
Work History
CRM Analyst
Aspiration
08.2022 - 12.2022
Collect and Analyze CRM Campaign performance
Prepare and present documents with insights from CRM Program with goal of optimizing program
Set up and monitor campaign delivery
Track KPI's of all automated email sequences
Assist in managing inbound cross-functional requests and edits in CRM program
Managed Airtable CRM Database
Monitor results of A/B tests
Participate in weekly team meetings focused on improving consumer experience
CRM Specialist
Aspiration
08.2020 - 08.2022
Set up and monitor campaign delivery
Track KPI's of all automated email sequences
Assist in managing inbound cross-functional requests and edits in CRM program
Manage/Build Airtable CRM database
Participate in weekly team meetings focused on improving consumer experience
Work in conjunction with compliance team to ensure all marketing material is compliant
Omnichannel Intern
Aspiration
04.2020 - 07.2020
Worked in conjunction with compliance team to ensure that all outbound marketing material is compliant
Trained and developed skills in Iterable ESP
QA all customer communications
Set up and monitor campaign delivery
Participate in weekly team meetings focused on improving customer experience
Assisted production team with edits to automated sequences
Digital Marketing Manager
Victoria Grizzlies Junior A Hockey Club, BCHL
07.2018 - 04.2020
Write and distribute marketing content via email, website, social media
Managed and optimized team social presence across various platforms (email,website, facebook, instagram, Google)
Effectively ran social media ads to boost ticket sales
Collaborated with sponsors to develop unique promotions and advertising tactics
Work with graphic designer to help launch new team promotional material
Launched team e-commerce store
Represent the club when attending BCHL marketing conferences to discuss league-wide marketing strategy & tactics
Manage company promotions, contests and season ticket memberships
Assist in coordination and execution of game day tasks
Marketing Intern
Victoria Grizzlies Hockey Club, BCHL
02.2018 - 07.2018
Collaborated with sponsors to develop unique promotions and advertising tactics
Write and distribute marketing content via Email, Website, Social media
Develop ticket sales strategies
Manage company promotions, contests and season ticket memberships
Assist in coordination and execution of game day tasks
Education
Ontario College Advanced Diploma - Sports Management
Durham College
Oshawa, ON
04.2017
Skills
Iterable
Amplitude
Marketing Strategy
Airtable
Data Analysis
Social Media Marketing
Microsoft Office Suite
Project Management
HTML
Timeline
CRM Analyst
Aspiration
08.2022 - 12.2022
CRM Specialist
Aspiration
08.2020 - 08.2022
Omnichannel Intern
Aspiration
04.2020 - 07.2020
Digital Marketing Manager
Victoria Grizzlies Junior A Hockey Club, BCHL
07.2018 - 04.2020
Marketing Intern
Victoria Grizzlies Hockey Club, BCHL
02.2018 - 07.2018
Ontario College Advanced Diploma - Sports Management