Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager

Jake Arcangeli

Aurora,ON

Summary

Highly Motivated Marketing professional looking to expand my experience and help scale your business. Prior experience in Multiple areas of marketing including digital advertising, social media management, and most notably, CRM.

Overview

5
5
years of professional experience

Work History

CRM Analyst

Aspiration
08.2022 - 12.2022
  • Collect and Analyze CRM Campaign performance
  • Prepare and present documents with insights from CRM Program with goal of optimizing program
  • Set up and monitor campaign delivery
  • Track KPI's of all automated email sequences
  • Assist in managing inbound cross-functional requests and edits in CRM program
  • Managed Airtable CRM Database
  • Monitor results of A/B tests
  • Participate in weekly team meetings focused on improving consumer experience

CRM Specialist

Aspiration
08.2020 - 08.2022
  • Set up and monitor campaign delivery
  • Track KPI's of all automated email sequences
  • Assist in managing inbound cross-functional requests and edits in CRM program
  • Manage/Build Airtable CRM database
  • Participate in weekly team meetings focused on improving consumer experience
  • Work in conjunction with compliance team to ensure all marketing material is compliant

Omnichannel Intern

Aspiration
04.2020 - 07.2020
  • Worked in conjunction with compliance team to ensure that all outbound marketing material is compliant
  • Trained and developed skills in Iterable ESP
  • QA all customer communications
  • Set up and monitor campaign delivery
  • Participate in weekly team meetings focused on improving customer experience
  • Assisted production team with edits to automated sequences

Digital Marketing Manager

Victoria Grizzlies Junior A Hockey Club, BCHL
07.2018 - 04.2020
  • Write and distribute marketing content via email, website, social media
  • Managed and optimized team social presence across various platforms (email,website, facebook, instagram, Google)
  • Effectively ran social media ads to boost ticket sales
  • Collaborated with sponsors to develop unique promotions and advertising tactics
  • Work with graphic designer to help launch new team promotional material
  • Launched team e-commerce store
  • Represent the club when attending BCHL marketing conferences to discuss league-wide marketing strategy & tactics
  • Manage company promotions, contests and season ticket memberships
  • Assist in coordination and execution of game day tasks

Marketing Intern

Victoria Grizzlies Hockey Club, BCHL
02.2018 - 07.2018


  • Collaborated with sponsors to develop unique promotions and advertising tactics
  • Write and distribute marketing content via Email, Website, Social media
  • Develop ticket sales strategies
  • Manage company promotions, contests and season ticket memberships
  • Assist in coordination and execution of game day tasks

Education

Ontario College Advanced Diploma - Sports Management

Durham College
Oshawa, ON
04.2017

Skills

  • Iterable
  • Amplitude
  • Marketing Strategy
  • Airtable
  • Data Analysis
  • Social Media Marketing
  • Microsoft Office Suite
  • Project Management
  • HTML

Timeline

CRM Analyst

Aspiration
08.2022 - 12.2022

CRM Specialist

Aspiration
08.2020 - 08.2022

Omnichannel Intern

Aspiration
04.2020 - 07.2020

Digital Marketing Manager

Victoria Grizzlies Junior A Hockey Club, BCHL
07.2018 - 04.2020

Marketing Intern

Victoria Grizzlies Hockey Club, BCHL
02.2018 - 07.2018

Ontario College Advanced Diploma - Sports Management

Durham College
Jake Arcangeli