Jake Arcangeli
Aurora,ON
Summary
Highly Motivated Marketing professional looking to expand my experience and help scale your business. Prior experience in Multiple areas of marketing including digital advertising, social media management, and most notably, CRM.
Overview
5
5
years of professional experience
Work History
CRM Analyst
Aspiration
08.2022 - 12.2022
- Collect and Analyze CRM Campaign performance
- Prepare and present documents with insights from CRM Program with goal of optimizing program
- Set up and monitor campaign delivery
- Track KPI's of all automated email sequences
- Assist in managing inbound cross-functional requests and edits in CRM program
- Managed Airtable CRM Database
- Monitor results of A/B tests
- Participate in weekly team meetings focused on improving consumer experience
CRM Specialist
Aspiration
08.2020 - 08.2022
- Set up and monitor campaign delivery
- Track KPI's of all automated email sequences
- Assist in managing inbound cross-functional requests and edits in CRM program
- Manage/Build Airtable CRM database
- Participate in weekly team meetings focused on improving consumer experience
- Work in conjunction with compliance team to ensure all marketing material is compliant
Omnichannel Intern
Aspiration
04.2020 - 07.2020
- Worked in conjunction with compliance team to ensure that all outbound marketing material is compliant
- Trained and developed skills in Iterable ESP
- QA all customer communications
- Set up and monitor campaign delivery
- Participate in weekly team meetings focused on improving customer experience
- Assisted production team with edits to automated sequences
Digital Marketing Manager
Victoria Grizzlies Junior A Hockey Club, BCHL
07.2018 - 04.2020
- Write and distribute marketing content via email, website, social media
- Managed and optimized team social presence across various platforms (email,website, facebook, instagram, Google)
- Effectively ran social media ads to boost ticket sales
- Collaborated with sponsors to develop unique promotions and advertising tactics
- Work with graphic designer to help launch new team promotional material
- Launched team e-commerce store
- Represent the club when attending BCHL marketing conferences to discuss league-wide marketing strategy & tactics
- Manage company promotions, contests and season ticket memberships
- Assist in coordination and execution of game day tasks
Marketing Intern
Victoria Grizzlies Hockey Club, BCHL
02.2018 - 07.2018
- Collaborated with sponsors to develop unique promotions and advertising tactics
- Write and distribute marketing content via Email, Website, Social media
- Develop ticket sales strategies
- Manage company promotions, contests and season ticket memberships
- Assist in coordination and execution of game day tasks
Education
Ontario College Advanced Diploma - Sports Management
Durham College
Oshawa, ON04.2017
Skills
- Iterable
- Amplitude
- Marketing Strategy
- Airtable
- Data Analysis
- Social Media Marketing
- Microsoft Office Suite
- Project Management
- HTML
Timeline
CRM Analyst
Aspiration
08.2022 - 12.2022
CRM Specialist
Aspiration
08.2020 - 08.2022
Omnichannel Intern
Aspiration
04.2020 - 07.2020
Digital Marketing Manager
Victoria Grizzlies Junior A Hockey Club, BCHL
07.2018 - 04.2020
Marketing Intern
Victoria Grizzlies Hockey Club, BCHL
02.2018 - 07.2018
Ontario College Advanced Diploma - Sports Management
Durham College
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