Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Websites
Timeline
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Jaimie Han

Jaimie Han

Los Angeles

Summary

Elevating brands through editorial, high-end visual storytelling that drives engagement, virality, and business growth.

Overview

10
10
years of professional experience

Work History

Art Director

Milani Cosmetics
Los Angeles
03.2021 - Current
  • Transformed Milani into a “cool-girl” brand in mass beauty, bridging prestige quality with accessibility through high-end, editorial visual direction.
  • Drove Milani’s social growth and virality, leading the brand to outpace category growth for 12 consecutive quarters.
  • Led creative across print, digital, social, paid media, PR mailers, PR events, campaigns, and photoshoots, ensuring consistency in brand storytelling across all consumer touchpoints.
  • Elevated in-store & digital presence, making Milani visually competitive with prestige brands.
  • Developed shareable, high-quality content, leading to increased organic impressions, engagement, and brand affinity.
  • Led major campaign moments, including: ‘Face Set. Mind Set.’ featuring Olympic athletes, reinforcing the Make It Last Setting Spray product performance on a global stage, which: Resulted in 59% increase in setting spray mentions, Drove 208% incremental lift in page visits and 185% lift in sales, OTT led to a lift in overall brand awareness by +15.5%.
  • The launch of Blur Out Smoothing Primer, which: Became the #1 best-selling product on DTC platforms, Surpassed its December sales forecast by +90%, Ranked #2 out of all Milani products at Ulta by November 2024.
  • Worked closely with social teams to propose platform-specific strategies: Instagram as the Brand Hub, focusing on editorial, educational, and high-gloss visuals, TikTok as the Creator Hub, blending trends, humor, and community storytelling.
  • Refreshed content strategy, driving monthly share and save goals: 44+ shares per Instagram post → Increased reach, 96+ saves per post → Boosted impressions & engagement.
  • Strategized social-first content that led to: 495M+ hashtag views (#Milani, #MilaniCosmetics, #MilaniGRWM), 43B+ unique media views from global beauty editors.
  • Strengthened brand authority in prestige-quality mass beauty, leveraging Milani’s 96% prestige-level supply chain and storytelling to reinforce luxury at an accessible price point.
  • Led an in-house creative team of 5, including a digital designer, two print designers, a multimedia designer, and a photographer.
  • Hired and managed external creative teams, including a producer, set designers, fabricators, 3D animators, product stylists, video editors, photo retouchers and more to execute campaigns at a prestige level.

Graphic Designer

Murad
Los Angeles
01.2020 - 03.2021
  • Pushed potential areas of sustainable innovation and opportunity, primarily in packaging and production.
  • Delivered strong sustainable packaging for 2020 and 2021 which eliminated all plastic usage by using open window diecuts within unit cartons.
  • Delivered final designs and concepts that stayed true to the brands core values of being clinically proven and science backed while pushing designs to feel new and fresh.
  • Partnered with the Creative Director on upcoming campaign ideas on new launch products.
  • Partnered with the Production Designer on all production files and product alignment.
  • Connected with all vendors for product approvals, proofing and revisions.

Freelance Brand Designer

Freelance Brand Designer
Los Angeles
02.2019 - 05.2019

Assistant Designer, Men’s and Women’s Accessories, Licensing and Jewelry

Lucky Brand
Los Angeles
10.2015 - 04.2018

Education

BFA - Product Design, Sustainability Minor

Otis College of Art and Design
Los Angeles, CA

UX UI Design -

General Assembly
Los Angeles, CA

Skills

  • Creative & Art Direction
  • Social & Digital Strategy
  • Campaign Development & Management
  • Brand Storytelling & Visual Identity
  • Paid Media Performance Optimization
  • Editorial & High-End Visual Design
  • PR & Event Creative
  • Brand strategy
  • Team leadership
  • Project management
  • Trend forecasting
  • Digital design
  • Market analysis
  • Cross-functional collaboration

Hobbies and Interests

  • Fueling my creativity through travel, nature and design.
  • Designer
  • Ceramicist
  • Fashion enthusiast
  • Dedicated dog mom
  • Taste for great food

Languages

English
Professional
Korean
Professional

Websites

Timeline

Art Director

Milani Cosmetics
03.2021 - Current

Graphic Designer

Murad
01.2020 - 03.2021

Freelance Brand Designer

Freelance Brand Designer
02.2019 - 05.2019

Assistant Designer, Men’s and Women’s Accessories, Licensing and Jewelry

Lucky Brand
10.2015 - 04.2018

BFA - Product Design, Sustainability Minor

Otis College of Art and Design

UX UI Design -

General Assembly

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Jaimie Han