Adobe Suite
Jaimes Alejandro Casallas
Marketing And Communication Strategist - Audiovisual Producer
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 2 years of marketing experience to take as Integrated Marketing Manager (LATAM) at D2L
Overview
7
7
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Audiovisual Editor and Producer
ShareWord Global
Cambridge, ON
08.2021 - Current
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system.
- Developed best practice content editing techniques to enhance content performance across social platforms and extend content across traditional platforms.
- Utilized demonstrable technical, editorial and creative storytelling skills in editing, producing and design.
- Participated in creative brainstorms for new content and series, social media campaigns and sponsorship initiatives.
- Created plans and communicated deadlines to complete projects on time.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Data Analyst (Volunteer)
ShareWord Global
Cambridge, ON
10.2020 - 04.2021
- Researched and resolved issues regarding integrity of data flow into databases.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Extracted and interpreted data patterns to translate findings into actionable outcomes.
International Social Media Ambassador
Conestoga College
Kitchener, Ontario
06.2020 - 04.2021
- Engaged social media audience by collaborating with graphic designers to develop viral content.
- Created content strategies for digital media.
- Applied current editing and photography tools to tell great stories.
- Identified target audiences to analyze characteristics, behavior and media habits.
Marketing and Communications Intern
PROLOGS
Bogota - Colombia
01.2019 - 07.2019
- Provided administrative support to senior team members.
- Prepared social media posts and videos with an eye for viral content strategies.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Helped with photo and video production and performed visual and sound editing tasks.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Marketing and Communications Intern
Unisabana HUB
Bogota - Colombia
03.2018 - 01.2019
- Prepared social media posts and videos with eye for viral content strategies.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Helped with photo and video production and performed visual and sound editing tasks.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
Videographer and Photographer
FANA Foundation
Bogota - Colombia
01.2018 - 06.2018
- Set up for shots according to production schedules, weather and lighting conditions and available equipment.
- Conserved footage archive by organizing, labeling and tagging with metadata.
- Calculated proper lighting, shutter angles, camera distances and shot factors.
- Adjusted and controlled video equipment, composing and framing shots.
Executive Producer
Different Audiovisual Projects
Bogota - Colombia
07.2015 - 10.2017
- Made presentations to investors, financiers and other project stakeholders to obtain project funding.
- Applied accounting and financial management acumen to every area of film production.
- Supervised production team of 10-30 workers to identify problems and provide effective solutions to maintain team productivity.
- Approved procurement of needed services, resources, equipment and supplies.
- Collaborated with legal department to draw up contracts for artists and crew members.
- Determined project budgets to estimate and control overall project costs.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Generated leads through cold calling, networking and social media.
- Maintained project costs through careful budgeting and monitoring of expenditures.
- Developed schedules for production, editing and duplication for timely delivery.
- Identified target audience and created sales funnel.
Education
PostGraduate - Specialist in Strategic Marketing Communications
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON 08.2019 - 05.2021
Bachelor of Arts - Audiovisual Communications And Multimedia
La Sabana University
Colombia 01.2014 - 05.2018
Diploma - Strategic Marketing Communications
La Sabana University
Colombia 01.2018 - 11.2018
Skills
Content Development
Strong graphic and visual sense
Project Management
Marketing and advertising
Budgeting
Strategic planning
Critical Thinking
Market Analysis
Software
Da vinci
Office Suite
Hootsuite
Salesforce
Additional Information
1. Lidia Feraco - Strategic Sales, Partnerships & Performance Marketing
226 218 6679
2. Anca Mihaila - HR Manager
519 500 9083
3. Steve Howell - Program Director, Conestoga College
showell@conestogac.on.ca
Timeline
Audiovisual Editor and Producer
ShareWord Global
08.2021 - Current
Data Analyst (Volunteer)
ShareWord Global
10.2020 - 04.2021
International Social Media Ambassador
Conestoga College
06.2020 - 04.2021
PostGraduate - Specialist in Strategic Marketing Communications
Conestoga College Institute of Technology And Advanced Learning
08.2019 - 05.2021
Marketing and Communications Intern
PROLOGS
01.2019 - 07.2019
Marketing and Communications Intern
Unisabana HUB
03.2018 - 01.2019
Videographer and Photographer
FANA Foundation
01.2018 - 06.2018
Diploma - Strategic Marketing Communications
La Sabana University
01.2018 - 11.2018
Executive Producer
Different Audiovisual Projects
07.2015 - 10.2017
Bachelor of Arts - Audiovisual Communications And Multimedia
La Sabana University
01.2014 - 05.2018