Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jaime Taylor Morrison

Ottawa,ON

Summary

Experienced data professional with a committment to improving data analysis workflows and synthesizing large amounts of data into usable key insights. I am known for attentive precision in data reporting, innovating data collection methods, and a cross-departmental collaborative approach to new projects.

Overview

16
16
years of professional experience

Work History

Senior Analyst, Corporate Research

CBC/Radio-Canada
Ottawa
02.2015 - Current
  • Responsible for shepherding large-scale data collection projects and re-routing existing research workflows to directly utilize the Data Lake. I design measurement frameworks and present senior stakeholder briefings.
  • Leverage cloud-based data storage tools using SQL or Python to conduct data analysis on Account holders. I work as a liaison with other teams to ensure data reliability, designing and verifying metadata in an Agile environment.
  • I am responsible for delivering the main competitive intelligence dashboard (PowerBI) and all associated reporting.

Senior Analyst; Lead Analyst, Audience Research

CBC (Marketing, Communications and Research, English Services)
Toronto
02.2015 - 09.2022
  • Conducted in-depth audience analysis to inform content strategy and marketing initiatives.
  • Collaborated with cross-functional teams to develop insights on consumer behavior trends.
  • Utilized advanced analytics tools to interpret data and generate actionable recommendations.
  • Presented research findings to stakeholders, enhancing understanding of target demographics.

Analyst; Project Manager

StudentAwards.com
Toronto
09.2013 - 02.2015
  • Designed custom studies and used existing data to inform client strategies. Responsible for advanced analysis spanning both database insights and custom reporting (PowerPoint, infographic software).
  • Oversaw panel management of a database of over 500,000 accounts including scripting, recruitment screeners, member engagement & data quality checks.
  • Student research panel & marketing database

Data Analyst

Abacus Data Inc.
Ottawa
05.2011 - 08.2013
  • Managed custom research project design, analysis and presentation of data findings.
  • Data analysis & research consultancy

Research Intern

Department of National Defense
Ottawa
01.2010 - 06.2010
  • Researched primary & secondary sourced papers, discussed findings & study methodology through written and oral briefings.
  • Public opinion research team at Canada’s Department of National Defense

Education

M.Sc - Data Science

University of Edinburgh
07-2029

Cours De Formation En Langue Française -

ACA
06-2025

M.P.M - Master’s Degree in Political Management

Carleton University
01.2013

B.PAPM - Bachelor’s Degree in Public Affairs and Policy Management

Carleton University
01.2011

Skills

  • Programming Languages: SQL, Python, DAX
  • Data Lake Infrastructure: Databricks, BigQuery
  • Behavioural Data Analysis: Adobe Analytics, Amplitude, Comscore
  • Data Visualization: Looker Studio, Power BI
  • Enhanced Audience Data: Lotame DMP, Environics PRIZM, Census
  • Statistical Analysis Methods: Cluster Analysis, Regression, Principal Component Analysis

Timeline

Senior Analyst, Corporate Research

CBC/Radio-Canada
02.2015 - Current

Senior Analyst; Lead Analyst, Audience Research

CBC (Marketing, Communications and Research, English Services)
02.2015 - 09.2022

Analyst; Project Manager

StudentAwards.com
09.2013 - 02.2015

Data Analyst

Abacus Data Inc.
05.2011 - 08.2013

Research Intern

Department of National Defense
01.2010 - 06.2010

M.Sc - Data Science

University of Edinburgh

Cours De Formation En Langue Française -

ACA

M.P.M - Master’s Degree in Political Management

Carleton University

B.PAPM - Bachelor’s Degree in Public Affairs and Policy Management

Carleton University

Similar Profiles

CREATE PROFILE
Jaime Taylor Morrison