Summary
Overview
Work History
Education
Skills
Certification
Other training and education
Accomplishments
Community Service & Volunteer Work
Languages
Timeline
Generic

Jaime Hill

Summary

Dynamic athlete, coach, and business professional with over 20 years of combined experience in program management, leadership, and strategic marketing within the sports and tourism industries. Successfully developed, managed, and scaled impactful programs while building strong partnerships and leading cross-functional teams to drive project success. Passionate about empowering women and girls through sport, focusing on inclusivity, personal development, and growth. Demonstrated expertise in strategic planning, risk management, budget management, and leveraging technology to enhance operational efficiency. Recognized for adaptability, problem-solving skills, and fostering collaboration to achieve outstanding results.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Athlete Ambassador Program Specialist

SRAM LLC
01.2023 - Current
  • Manage a global ambassador program, including the development and implementation of strategies for athlete engagement, events, partnerships, education & training
  • Lead program logistics and budget management for a $600K budget, which included athlete product allotment, athlete salaries, event facilitation, and storytelling content creation
  • Coordinate program goals and communication across international teams, ensuring alignment with organizational objectives
  • Utilize tools like Microsoft Teams, Google Drive, Mural and Excel for data tracking, reporting, and managing ambassador relationships
  • Conduct presentations and proposals to internal Sr
  • Leadership teams to align global brand marketing initiatives with ambassador activities and global strategic direction
  • Coordinate exciting new product launch initiatives and activations
  • Streamline athlete product ordering and logistics procedures and develop a documented procedures to support the process
  • Create consistent documentation for ambassador agreements, including guideline documents and resources for stakeholders

Founder/Owner

Hilltop Mountain Biking Inc.
01.2016 - Current
  • Designed, developed, and executed adult and youth mountain biking programs, including the creation of a youth high-performance development program and youth coach education pathway
  • Managed the full lifecycle of the business, from strategic planning and budgeting to marketing, HR, and finance
  • Increased rider participation by 400% over four years, and developed marketing materials, including sales & sponsorship proposals and event presentations, to promote Hilltop MTB programs and events
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Managed program budgets, tracked financial performance, and implemented changes to improve program efficiency and impact.
  • Led a team of 15+ staff, providing mentorship, training, and performance management.
  • Track, manage, coordinate and deliver coach continuing education & training.
  • Created organization's mission and vision statements for use by employees.
  • Orchestrating organizational transition to non-profit association in 2025 – Focus on delivering community-based programs and events geared to improving diversity and access to mountain biking skill development & education.

Accountant/Analyst

Whistler Sport Legacies
05.2010 - 01.2014
  • Supported operational and program management functions for Whistler Olympic legacy venues, ensuring seamless financial and program execution
  • Developed financial tracking tools and dashboards to manage budgets, monitor costs, and analyze program successes
  • Acquired an indepth knowledge of point of sale system, and provided training to operational leaders
  • Worked closely with internal and external stakeholders to improve operational efficiency and establish & maintain relationships with partner organizations, NSOs and PSOs
  • Utilized Excel and various accounting software for data analysis, financial reporting, budgeting and forecasting
  • Enhanced financial decision-making by creating detailed financial models for forecasting and scenario planning.
  • Identified areas of operational inefficiency through careful analysis of company performance metrics, recommending actionable improvement measures.
  • Streamlined accounting processes by implementing efficient software solutions and automation techniques.
  • Collaborated effectively with cross-functional teams to support strategic initiatives and business goals achievement.
  • Played a pivotal role in successful audit completion, working closely with external auditors to provide necessary documentation and clarification on complex accounting matters.
  • Improved financial reporting accuracy through meticulous data analysis and reconciliation of discrepancies.

Guest Experience Director

Scandinave Spa Whistler
03.2009 - 05.2010
  • Led guest services, and spa operations teams for a newly opened luxury spa
  • Managed budgets, staff scheduling, and developed location specific policies and procedures
  • Managed a team of 15+ staff including supervisory team members
  • Oversaw recruitment, training and performance management.
  • Trained new team members on company policies and procedures to maintain consistent guest experience standards.
  • Assist the GM with marketing strategies for events and promotions
  • Resolved guest complaints promptly, demonstrating exceptional problem-solving skills and commitment to customer satisfaction.
  • Delivered presentations and proposals to senior management to drive business growth and improve guest satisfaction
  • Developed relationships with local businesses, resulting in increased referrals and repeat bookings.
  • Part of the opening team, taking the spa from initial construction to opening prior to the 2010 Olympic Games

Front Office Manager

Delta Whistler Village Suites
01.2006 - 03.2009
  • Managed front office operations, ensuring efficient planning and guest experience strategies
  • Led program initiatives to improve guest satisfaction, employee satisfaction and hotel revenue through new member programs and promotions and the delivery of consistent exemplary service
  • Developed proposals and presentations to senior leadership for service improvement and business growth
  • Managed a team of 22 team members including 4 leaders
  • Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours or high demand periods.
  • Provided guidance and motivation for team members to reach their goals, manage employee performance and development, and organize team-building activities
  • Conducted regular staff evaluations, providing constructive feedback and identifying opportunities for professional growth.
  • Created and managed operational budgets and strategic planning initiatives
  • Provided hotel wide educational presentations and training for the implementation of new systems and loyalty programs
  • Awarded 'Leader of The Year' (2007)

Education

Masters - High-Performance Coaching And Technical Leadership

University of British Columbia
Vancouver, BC
12-2026

Bachelor of Arts - International Business

West Virginia University
Morgantown, WV
05-2002

Skills

  • Coaching & Leadership
  • Program & Event Management
  • Sales & Marketing Proposals
  • Technology Proficiency
  • Budget & Data Analysis
  • Inclusivity & Community Building
  • Communication
  • Strong work ethic
  • Strategic thinking
  • Performance analysis
  • Certified Mountain Bike, Gymnastics and Trampoline coach
  • High-Performance Athletic Experience

Certification

  • Wilderness Advanced First Aid + CPR/AED, Canadian Outdoor Medical Consulting, Current
  • Competition Development – Train to Compete, Cycling Canada/NCCP, 2021
  • Principles of Healthy Child Development Certification, BC Parks & Recreation, 2018
  • Level 4 Mountain Bike Instructor Certification, Professional Mountain Bike Instructor Association, 2018
  • Level 2 Technical: Women's Artistic Gymnastics Certification, National Coach Certification Program (NCCP), 2011
  • Leadership Certification Program, Delta Hotels & Resorts, 2008

Other training and education

CPA PEP Level 1, Chartered Professional Accountants of BC, 2011-2017

Accomplishments

  • Represented Canada at multiple World Championships, Commonwealth Games, and Pan-American Games as a Canadian National Gymnastics Team member (1993–1998).
  • Silver Medalist – 1994 Commonwealth Games.
  • Former B Carded Gymnastics Athlete
  • Awarded a full NCAA Division I scholarship to West Virginia University.
  • World Cup Downhill Mountain Bike Racer (2011 – 2017)

Community Service & Volunteer Work

Mountain Bike Mentorship Program

Indigenous Women Outdoors (IWO), Squamish, Canada

2020-present

  • Provide guidance, education, resources, and instruction to mentorship cohort.
  • Trained and certified 6 new Indigenous Women ride leads over the past four years ensuring the continued growth and success of the mountain bike mentorship program for IWO.
  • Developed an annual event to help amplify IWO's message and increase Indigenous women's participation in mountain biking. Organized sponsorship and partnerships for this annual event, which has taken place during Crankworx Whistler, one of the mountain bike industry's most prolific festival and racing events.
  • Assisted in developing an IWO race team in year three of the program, which included regular skills and simulation practices and race preparation leading up to two pinnacle race events for the year.

Director of Youth Engagement

Squamish Off Road Cycling Association (SORCA), Squamish, Canada

2019-2020

  • Member of the Squamish Off-Road Cycling Association's (SORCA) board of directors, in an inaugural position aimed at increasing youth participation and developing youth specific events.
  • Member of the Governance Committee, assisting in developing SORCA's policies on: Code of Ethical Conduct, Contractor Selection Policy, Events Policy, Board of Director Policy Manual, Sponsorship Policy, and Volunteer Trail Builder Support Policy.
  • Coordinated and executed youth events by working with key stakeholders, local businesses, and community partners. Each event brought 300+ youth riders and families, and female youth participation increased by 20% through targeted efforts.

Mentor and Board Member

Ride Like A Girl, Victoria, Canada

2015-2017

  • Board member and mentor for aspiring young female cycling athletes, attending monthly board meetings to ensure the ongoing success of the program.
  • Met regularly with mentee to discuss goals, ride, prepare for events, and provide guidance where appropriate.

Languages

English
Native or Bilingual
German
Limited Working
French
Limited Working

Timeline

Athlete Ambassador Program Specialist

SRAM LLC
01.2023 - Current

Founder/Owner

Hilltop Mountain Biking Inc.
01.2016 - Current

Accountant/Analyst

Whistler Sport Legacies
05.2010 - 01.2014

Guest Experience Director

Scandinave Spa Whistler
03.2009 - 05.2010

Front Office Manager

Delta Whistler Village Suites
01.2006 - 03.2009

Masters - High-Performance Coaching And Technical Leadership

University of British Columbia

Bachelor of Arts - International Business

West Virginia University
Jaime Hill