Marketing Coordinator with expertise in planning, scheduling, and monitoring marketing campaigns to enhance strategies and drive results. Proven track record in developing effective collateral and optimizing marketing efforts. Strong organizational skills combined with effective communication and team leadership capabilities.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing and Communications Manager
GemOro
Edmonton, Canada
01.2024 - Current
Strategic Marketing Media Planning.
Campaign management and digital marketing.
Collaborated with PR staff to develop and optimize online blogs, websites and social media pages.
Planned and facilitated meetings to share marketing plans and explain future business goals.
Assessed campaign performance using Google Analytics, Tableau and Facebook Business Manager.
Administered development and design of marketing communications materials through internal teams and outside vendors.
Developed and implemented marketing strategies to increase brand awareness and sales.
Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Supervised creation of marketing materials and collateral.
Created and managed traditional and digital marketing campaigns.
Developed marketing strategies based on various brands' objectives and market trends.
Brand Development and Public Relations
Customer Insights & Feedback
Sales Support and Lead Generation
Performance tracking and Reporting
Luxury Sales Advisor
GemOro
Edmonton, Canada
02.2019 - Current
Provide excellent customer service with the ability to develop meaningful and loyal client relationships.
Build and maintain client base through consistent follow up via emails and phone calls.
Brand Ambassador, communicating features and benefits of merchandise beyond the basics, current watch trends, and suggestive selling techniques, to appeal to the customer's needs, and ultimately generate sales.
Sell merchandise as per established store protocols.
Schedule flexibility and dependability.
Contributes towards the store reaching and exceeding weekly, quarterly and annual objectives and goals; also responsible for reaching and exceeding personal sales goals.
Resolve problems that arise, such as customer complaints and supply shortages.
Organize and maintain inventory.
Supervise and co-ordinate activities of workers.
Directing and training of store staff.
Partners with store management to form a cohesive team focused on creating an energetic, exciting, innovative and approachable shopping environment.
Drives the store opening and closing procedures.
All other duties as assigned.
Retail Sales Associate
Hudson's Bay Company
Edmonton, Canada
10.2017 - 02.2019
Utilized point-of-sale systems efficiently, ensuring accurate pricing and inventory management.
Handled customer feedback, implementing suggestions to improve the shopping experience.
Demonstrated product features to customers.
Watched for and recognized security risks and thefts to prevent or handle situations.
Promoted special offers and discounts to encourage additional purchases.
Answered store and merchandise questions and led customers to wanted items.
Cross-sold products and services to increase average transaction value.
Demonstrated knowledge of store products and services.
Managed loyalty programs, signing up new members and explaining benefits to enhance customer retention.
Implemented visual merchandising standards, creating attractive displays to increase sales.
Operated cash registers and processed transactions including sales, returns, and exchanges.
Maintained thorough knowledge of store merchandise, current sales, and promotions.
Provided excellent customer service, resolving issues and answering queries promptly.
Organized store by returning merchandise to proper areas and restocked displays.
Collaborated with team members to achieve sales targets and contribute to a positive work environment.
Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
Intern
JODHPUR PALACE
Paris, France
01.2017 - 07.2017
Created engaging content for multiple social media platforms, such as Instagram and Facebook.
Tracked social media metrics to determine audience growth rate, volume and reach.
Built and maintained corporate image, brand and identity.
Used editing and graphic design tools to create content and visuals for social channels.
Created social media strategies to increase sales and brand awareness across multiple platforms.
Assistant Fashion Stylist
STUDIO BURGOS with Rogelio F. Burgos
Paris, France
12.2015 - 11.2016
Organized styling sessions for editorial photoshoots and advertising campaigns.
Completed outfits and complemented clothing selections with carefully curated accessories.
Flattered customer bodies by selecting appropriate, on-trend clothes.
Assisted in creating unique looks through creative mixing of colours and textures.
Submitted reports to and reviewed reports with supervisor.
Reviewed past fashion trends to identify potential new ideas or concepts.
Collaborated with photographers to ensure clothes were properly lit and styled.
Travelled to various locations to assist on-site styling projects.
Transported clothing between studios, locations, fittings and shows as needed.
Organized clothing, accessories, and props in the studio to prepare for photoshoot sessions.
Showroom Internship
Les Animaux
Paris, France
01.2016 - 01.2016
Assisted the designer during the fashion show.
Helped models with fittings.
Offered reception coverage to relieve staff during absences or breaks.
Assisted organizational efforts by filing, entering data and answering phones.
Social Media Intern
The Culture Trip Paris
Paris, France
09.2015 - 11.2015
Managing Facebook and Twitter.
Scheduling posts.
Creating database for Twitter.
Creating visuals
Showroom Internship
Les Animaux
Paris, France
10.2015 - 10.2015
Assisted with the organization of backstage areas, ensuring all supplies and equipment were in the correct place.
Provided support for models by helping them find their costumes, makeup, and other items needed for their performance.
Assembled and arranged materials for display or sale.
Analyzed client requests to determine and locate needed information.
Greeted guests who entered the show area and provided information about the show as needed.
Internship
Studio TREASURE
Paris, France
09.2015 - 09.2015
At Première Vision FW 16, Paris, with a London-based embellishment and pattern design studio, TREASURE.
Reviewed and approved vendor invoices.
Assisted in the preparation of reports, presentations and correspondence.
Scheduled meetings, appointments and travel arrangements for staff members.
Developed positive relationships with internal customers through effective communication techniques.
Greeted visitors, clients and guests in a professional manner.
Organized and maintained the inventory for the show.
Showroom Internship
Little Shilpa
Paris, France
03.2015 - 03.2015
Assisted the designer during the fashion show.
Helped models with fittings.
Offered reception coverage to relieve staff during absences or breaks.
Assisted organizational efforts by filing, entering data and answering phones.
Freelance Fashion Stylist
Indore, Madhya Pradesh
Indore, India
01.2013 - 08.2014
The objective was to provide the clients with successfull results.
To promote sales of their brand by styling their garments for publicity.
To create any eye for fashion in my city.
To develop a portfolio for upcoming models.
Assistant Fashion Stylist to Aaditya Walia
VOGUE, India
New Delhi, India
11.2012 - 11.2012
Styled for PLATFORM Magazine-New Delhi
Education
Post Graduate Diploma - Business Analysis & Professional Communication
MacEwan University
Edmonton, AB
08.2018
M.B.A - Global Fashion Media
International Fashion Academy
Paris, FR
02.2016
Bachelors of Science - Fashion Design
S.N.D.T University
Mumbai, Maharashtra
05.2010
Skills
Merchandising
IT – Microsoft Office
Photoshop
InDesign
CorelDRAW
Leadership and management
Positive attitude
Outgoing
Staff management
Marketing plan development
Critical thinking
Active listening
Committed
Diversity sensitive
Communication
Hard work
Store management experience
Branding
Microsoft Office
Presentation skills
Retail management
Illustration
Adobe Illustrator
Time management
Business analysis
Social media management
Cash Handling
Campaign management
Project management
Budget management
Verbal and written communication
Staff monitoring
CRM management
Problem-solving
Interpersonal communication
Team collaboration
Organizational skills
Languages
English, Advanced
Hindi, Advanced
Punjabi, Advanced
French, Intermediate
Certification
DELF- A1
DELF- A2
IELTS
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Punjabi
Native/ Bilingual
French
Professional
References
References available upon request.
Timeline
Marketing and Communications Manager
GemOro
01.2024 - Current
Luxury Sales Advisor
GemOro
02.2019 - Current
Retail Sales Associate
Hudson's Bay Company
10.2017 - 02.2019
Intern
JODHPUR PALACE
01.2017 - 07.2017
Showroom Internship
Les Animaux
01.2016 - 01.2016
Assistant Fashion Stylist
STUDIO BURGOS with Rogelio F. Burgos
12.2015 - 11.2016
Showroom Internship
Les Animaux
10.2015 - 10.2015
Social Media Intern
The Culture Trip Paris
09.2015 - 11.2015
Internship
Studio TREASURE
09.2015 - 09.2015
Showroom Internship
Little Shilpa
03.2015 - 03.2015
Freelance Fashion Stylist
Indore, Madhya Pradesh
01.2013 - 08.2014
Assistant Fashion Stylist to Aaditya Walia
VOGUE, India
11.2012 - 11.2012
Post Graduate Diploma - Business Analysis & Professional Communication