Jag Randhawa
Bellingham,WA
Summary
Creative and data-driven Social Media Marketing Manager with over 7 years of experience growing lifestyle and food brands through strategic content, paid campaigns, and community engagement. Proven track record managing multi-channel social media accounts across industries including grocery retail, higher education, and digital media. Skilled in Reels and TikTok creation, influencer partnerships, and building content calendars that drive measurable growth. Adept at using tools like Meta Business Suite, GA4, Canva, and CapCut to execute high-performing campaigns. Known for crafting strong brand voices, especially in the lifestyle and food space, and optimizing performance through analytics. Passionate about turning ideas into visually engaging content that builds loyal communities and delivers real-world results.
Overview
6
6
years of professional experience
Work History
Social Media Manager & Content Lead
Linus Media Group
Vancouver, BC
01.2025 - Current
- Lead social strategy and day-to-day content execution for Linus Tech Tips and affiliate media brands with 10M+ combined audience
- Develop cross-platform video formats, community polls, memes, and Meta/YouTube short teasers
- Oversee weekly content calendar and coordinate 20+ content assets per week across TikTok, Instagram, Facebook, YouTube, and X
- Track analytics across GA4 and native tools, providing monthly performance breakdowns and next-step recommendations
- Manage internal content team and external freelancers to ensure consistent voice and visual branding
- Collaborate on product drops, affiliate campaigns, and live events promotions
Digital Marketing Coordinator–Social Media Manager
Pattison Food Group
Vancouver, BC
10.2023 - 12.2025
- Led organic & paid social media across four major grocery banners, producing 50+ monthly assets (Reels, graphics, carousels) using Canva, CapCut, and Adobe Express
- Developed strategy and storylines for seasonal campaigns (Lunar New Year, BBQ Season, Back to School) with up to 250K organic reach per campaign
- Managed influencer partnerships and in-store video shoots with vendors and chefs
- Created TikTok and Instagram content that contributed to +30% YoY engagement growth
- Tracked performance via Meta Business Suite and GA4, optimizing future content based on trend and traffic data
- Wrote, edited, and published captions, contest copy, and brand posts across all platforms
- Collaborated with merchandising, web, and email teams to align content across mediums
Social Media Manager
AntiSocial Solutions
Vancouver, BC
09.2022 - 09.2024
- Managed 8–10 client accounts simultaneously in lifestyle, hospitality, and consumer packaged goods
- Developed full-funnel social strategies from organic content to ad campaigns and influencer marketing
- Shot and edited TikToks and Reels optimized for reach and retention, averaging 5K–15K views
- Ran paid ads in Meta Business Manager with A/B testing for top-performing creatives
- Handled crisis communication, community engagement, and client reporting
- Created monthly dashboards with insights, campaign ROI, and future recommendations
Social Media Program Specialist
Georgia Main Food Group
Vancouver, BC
05.2020 - 08.2022
- Managed brand voice and platform growth for 3 grocery banners and 2 product brand's Instagram, Facebook, and Pinterest accounts
- Wrote compelling captions, featured vendor partnerships, and highlighted in-store promotions
- Created visuals using Canva and Photoshop, maintaining on-brand consistency across banners
- Collaborated with merchandising and eComm teams to feature weekly flyer and promo content
- Piloted early Reels strategy, leading to 15% improvement in post engagement
- Scheduled and reported using Hootsuite and Meta tools
Education
BBA - Marketing Management
Kwantlen University
Richmond01-2022
Diploma - Business Adminstration
Kwantlen University
Richmond, BC01-2020
Skills
- Social Media Strategy
- Reels & TikTok Creation
- Content Calendar Management
- Paid Social Campaigns
- Community Engagement
- Analytics & Reporting
- Brand Voice Development
- Influencer Outreach
- Copywriting & Editing
- Meta Business Suite
- Interpersonal skills
- Trend Forecasting
- Short-Form Video Editing
- Cross-Platform Publishing
- Creative Direction
- Content Planning
- Client Communication
- Engagement Optimization
Social Media Manager
Swell Media Solutions
Timeline
Social Media Manager & Content Lead
Linus Media Group
01.2025 - Current
Digital Marketing Coordinator–Social Media Manager
Pattison Food Group
10.2023 - 12.2025
Social Media Manager
AntiSocial Solutions
09.2022 - 09.2024
Social Media Program Specialist
Georgia Main Food Group
05.2020 - 08.2022
BBA - Marketing Management
Kwantlen University
Diploma - Business Adminstration
Kwantlen University
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