JAD RAMADAN
Marketing Manager
Toronto,ON
Summary
Experienced Marketing Manager with over 10 years of experience in the beauty industry. Excellent reputation for driving growth and increasing profitability. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Skilled in working under pressure and adapting to new situations and challenges.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
General Manager Gulf Region
Henkel Beauty Care Professional
Dubai
09.2021 - 09.2022
- Led the Beauty Care Professional business in the Gulf region
- Established strategic ties with key distributors across 6 countries
- Crafted the growth strategy of the business with a key focus on brand pillars, education and route to market
- Achieved double digit sales growth of over 20%
- Managed the P&L and accelerated profitability for the business
- Mentored a team of two sales & marketing professionals
Regional Head of Marketing
Henkel
Dubai
09.2021 - 09.2022
- Tailor-made the global marketing strategy of the full beauty care professional portfolio across 9 different countries in the Middle East & Africa region.
- Presented and participated in monthly global Marketing meetings to provide detailed status updated on marketing executions within all regional countries.
- Planned a full scale regional conference for 4 countries to review business priorities and marketing strategies for the full year
- Reported full year E-Commerce performance and online sales for the full region
Business Development Manager
Henkel
Dubai
06.2019 - 08.2021
- Launched the premium hair care category in the gulf region
- Prepared the go-to-market strategy of each brand according to price positioning and potential
- Trained the sales staff on brand presentation and sales negotiation skills
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Sourced new business opportunities via new sales channels and territories
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
International Brand Manager
Henkel
Hamburg, Germany
04.2017 - 05.2019
- Led the global concept development and project management of innovative hair care projects
- Increased hair care sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Presented global brand reviews and financials to top management executives
- Researched global trends via questionnaires and focus groups
- Streamlined the project execution and liaised between all project stakeholders including: R&D, Packaging, Supply Chain and sales teams
- Mentored a team of two marketing professionals
Regional Brand Manager
Henkel Beauty Care Professional
Dubai, United Arab Emirates
09.2015 - 03.2017
- Managed the introduction of the Schwarzkopf Professional brand in Qatar
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Coordinated with the new distributor to ensure a streamlined launch
- Supported the launch of Schwarzkopf Professional in the rest of the gulf countries
- Managed the relaunch of key innovations in the region
- Presented and trained marketing and sales teams on the latest innovations
- Coordinated the activation calendar for all countries in the region
Regional Junior Brand Manager
Henkel
Dubai, United Arab Emirates
11.2013 - 08.2015
- Managed the introduction of all new launches, relaunches and line extensions in the Middle East and Africa region across 3 hair categories (Color, Care, Styling)
Assistant Product Manager
L’Oréal
Dubai, United Arab Emirates
12.2010 - 05.2012
- Assisted the brand manager in managing the hair color & care categories within the gulf countries
- Worked in providing actionable insights on pricing. white spot and market share analysis
Education
Master of Science - Strategic Marketing
Imperial College London
London, United Kingdom 09.2012 - 09.2013
BBA - Business Administration
American University of Beirut
Beirut, Lebanon 08.2007 - 08.2010
Skills
Campaign management
undefinedTimeline
Regional Head of Marketing
Henkel
09.2021 - 09.2022
General Manager Gulf Region
Henkel Beauty Care Professional
09.2021 - 09.2022
Business Development Manager
Henkel
06.2019 - 08.2021
International Brand Manager
Henkel
04.2017 - 05.2019
Regional Brand Manager
Henkel Beauty Care Professional
09.2015 - 03.2017
Regional Junior Brand Manager
Henkel
11.2013 - 08.2015
Master of Science - Strategic Marketing
Imperial College London
09.2012 - 09.2013
Assistant Product Manager
L’Oréal
12.2010 - 05.2012
BBA - Business Administration
American University of Beirut
08.2007 - 08.2010
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